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Podcast Downloading 2008
by Mary Madden and Sydney Jones. Pew Internet and American Life, 28 August 2008. "As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey..."
Further information on Podcast Downloading 2008
Last updated: 1 September 20081
Related Links
- Podcast Usage Still Skews Young
- eMarketer.com, September 2, 2008. "More listeners and viewers, more ad spending. Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in August 2006. However, podcast downloading is still a niche activity. Even among those who said they downloaded podcasts, only 17% did so on a typical day..."
Added: 4 September 2008
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