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Personalisation of Websites
Articles and resources about trends and issues associated with the personalisation of websites.
1
Site Articles
- Personalisation of Websites - Archive
- Archived articles and resources about trends and issues associated with the personalisation of websites.
Added: 22 December 2005
Page views: 4,333
Rating: 3
Votes: 1
16
External Links
- Customization of UIs and Products
- Jakob Nielsen's Alertbox, August 17, 2009. "Summary: Websites that let users customize the UI have the same measured usability as regular sites. Sites for customizing products, however, score substantially worse due to complex workflow."
Added: 20 August 2009;
Page views: 847
Rating: 0
Votes: 0
- The Power of Persona-lization
- By Bryan Eisenberg. Future Now, February 13, 2009. "Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name. Smart personalization is the process of providing more relevant content and offers to your visitors based on their preferences and behavior. I call it persona-lization..."
Added: 17 February 2009;
Page views: 1,289
Rating: 0
Votes: 0
- Does cleaning out cookies stop personalization?
- by Mike Moran. Search Engine Guide, January 27, 2009. Discusses the various techniques you can use to assist in personalizing websites including cookies, IP detection and user IDs.
Added: 29 January 2009;
Page views: 1,337
Rating: 0
Votes: 0
- More Key Emerging Media Trends
- By Jeremy Lockhorn, The ClickZ Network, July 14, 2008. "The digital lifestyle is changing marketing. New technologies are creating new opportunities, releasing digital marketing from the confines of the personal computer. Last time, we looked at two related trends: the ubiquitous Web and digital out of home. Today, we'll look at two more trends: personalization and widgets..."
Added: 15 July 2008;
Page views: 1,751
Rating: 0
Votes: 0
- Personalization: Telling E-Tail Customers What They Really Want
- By Rachelle Crum. E-Commerce Times, 20 June 2008. "Personalization is one way e-tailers hope to bolster their cross-selling and upselling efforts and increase customer loyalty. Online consumers are embracing the idea of having tailored suggestions served to them during various stages of their shopping experience..."
Added: 25 June 2008;
Page views: 1,894
Rating: 0
Votes: 0
- MIT researchers: morphing Web sites could bring riches
- Self-customizing e-commerce sites can expect higher sales, they say, by Tim Greene (Network World). Computerworld, 23 May 2008. "Web sites that automatically customize themselves for each visitor so they come across as more appealing or simply less annoying can boost sales for online businesses by close to 20 per cent, MIT research says..."
Added: 23 May 2008;
Page views: 1,391
Rating: 0
Votes: 0
- Majority Uncomfortable with Web Sites Customizing Content
- Government Technology, April 15, 2008. "A majority of U.S. adults are skeptical about the practice of Web sites using information about a person's online activity to customize Web site content. However, after being introduced to four potential recommendations for improving Web sites privacy and security polices, U.S. adults become somewhat more comfortable with the Web sites use of personal information..."
Added: 17 April 2008;
Page views: 1,372
Rating: 0
Votes: 0
- Customisable websites - the definitive guide
- by Abid Warsi. Webcredible, February 2008. "Several popular websites have let their homepages be customised by users. New web technologies have made it possible to add slicker customisation interfaces so more sites are allowing users to customise their pages. But, should you do the same? Will it make your website better for users or will it make it unnecessarily complicated? Will users even want this feature on your site?..."
Added: 1 February 2008;
Page views: 1,875
Rating: 0
Votes: 0
- Intranet personalization: does it work?
- By Gerry McGovern. New Thinking, September 10, 2007 - Volume 12 Number 34. "The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake..."
Added: 10 September 2007;
Page views: 1,532
Rating: 0
Votes: 0
- Personalization Technologies: A Primer
- By Jack Aaronson, The ClickZ Network, August 24, 2007. "Five years ago, I wrote a lot about personalization. Let's return to the topic to look at personalization technologies. The landscape has changed so much in the last few years that finding technology companies that just make products centered around these technologies is often difficult. Many have been bought by large CMS or other platform companies..."
Added: 27 August 2007;
Page views: 2,018
Rating: 0
Votes: 0
- Do staff make use of personalisation features?
- by Catherine Grenfell. Step Two Designs, 14 June 2007. "Due to technology improvements, personalisation is a growing feature in both intranet and portal usage. Organisations around the world have already made their first forays into personalisation, however many more organisations are questioning what to personalise and how to go about it..."
Added: 10 August 2007;
Page views: 1,628
Rating: 0
Votes: 0
- Will privacy concerns thwart personalization efforts?
- by Larry Ponemon. Computerworld, July 10, 2006. "Does Web site personalization improve our online experiences or is it a code word for "behavioral profiling?" Simply stated, Web site personalization provides content and structures online pages to reflect individual users' characteristics, preferences and interests. Personalization is a means of targeting the consumer's needs and making online interactions more useful and relevant. Privacy advocates argue that the tracking of individual behaviors potentially diminishes our privacy rights..."
Added: 14 July 2006;
Page views: 2,513
Rating: 0
Votes: 0
- Everyone on-line – State to provide personal web pages for Danish citizens
- eGovernment News - 10 July 2006 - Denmark - eGovernment Services for Citizens. "The Danish Government has announced plans to launch a new public-sector portal, borger.dk, which will eventually host personal web pages for every Danish citizen. A joint initiative of the national government, regional administrations and ‘Local Government Denmark’, the new portal is expected to cost over €5 million per year as of 2008..."
Added: 12 July 2006;
Page views: 2,755
Rating: 0
Votes: 0
- Guiding Principles for Providing “Remember Me” Personalization
- by Meg Peters. Boxes and Arrows, 12 June 2006. "...What is "remember me" personalization? In its simplest form, "remember me" personalization is the capability of some websites to "remember," or pre-fill, your username when you return to the site so you don’t have to enter it every time..."
Added: 20 June 2006;
Page views: 1,806
Rating: 0
Votes: 0
- Personalising Dutch bureaucracy, the on-line way
- eGovernment News - 21 April 2006 - Netherlands - eInclusion. "The Dutch government is looking to pip many other European administrations to the eInclusion post with its proposed integrated ‘personal internet page’ (PIP) project, set to start later this year, Reuters reports. Dutch citizens and companies will soon be offered a personalised internet page providing access to their own public records. The idea behind the project, announced in March 2006 by the Interior Ministry, is to give citizens and companies transparent access to their data which, it is hoped, will also reduce administrative costs..."
Added: 26 April 2006;
Page views: 2,266
Rating: 0
Votes: 0
This category last updated: 23 February 2006
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