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Online Video Content
Articles and resources about best practices and technologies for online video content.
7
Site Articles
- An Online Video Marketing Boom
- Online video advertising is showing double-digit year-on-year growth, and is on path to disrupt TV advertising revenues in the next few years. Let’s take a look at this booming market and how you can take advantage of video advertising.
Added: 19 March 2013
Page views: 90
Rating: 0
Votes: 0
- Audio describing videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create audio descriptions of all the visual content in online videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 3,364
Rating: 0
Votes: 0
- Captioning downloadable videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create captions for online videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 3,144
Rating: 0
Votes: 0
- Captioning Vodcasts - Accessibility Toolkit - Version 3 - 2009
- Vodcasts cannot be made fully accessible, but they can be made accessible to some people with disabilities; for example people who are hearing impaired or deaf. A vodcast is made accessible by: providing a transcript of the video in text or HTML; and providing captions of all the audio content in the video.
Added: 30 June 2010
Page views: 3,198
Rating: 0
Votes: 0
- Captioning YouTube videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create captions for YouTube videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 3,494
Rating: 0
Votes: 0
- Online Engagement in the Public Sector
- Paper presented by Nick MacPherson, Viocorp, at the Victoria Online Seminar Series, held Monday 7 November 2011. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement
Added: 8 November 2011
Page views: 1,641
Rating: 0
Votes: 0
- Videos and accessibility - Accessibility Toolkit - Version 3 - 2009
- Videos cannot be made fully accessible, but they can be made accessible to some people with disabilities; for example people using screen readers.
Added: 30 June 2010
Page views: 3,026
Rating: 0
Votes: 0
206
External Links
- Google Video Sitemaps
- Google, 2008. "Google Video Sitemaps is an extension of the Sitemap protocol that enables you to publish and syndicate online video content and its relevant metadata to Google in order to make it searchable in the Google Video index. You can use a Video Sitemap to add descriptive information - such as a video's title, description, duration, etc. - that makes it easier for users to find a particular piece of content. When a user finds your video through Google, they will be linked to your hosted environments for the full playback..."
Added: 19 December 2008;
Page views: 857
Rating: 0
Votes: 0
- A DIY Guide to Making a Professional Business Video (Infographic)
- By Ryan Farrell, Business 2 Community, Published May 6, 2013. "Quality is of paramount importance when producing a video for your business. A lackluster production, or just a poorly inspired concept for either a training or a sales enablement video can mean more than just a lost opportunity for business or growth, it can also be a public relations liability. Case in point is the now infamous Star Trek inspired training video created by the Internal Revenue Service. Produced to the tune of a 60 thousand dollar tax payer funded price tag, that video should serve as the gold standard of what NOT to do when creating internal training videos or marketing collateral that uses video... Take the time to produce a simple quality product according to best practices, and that risk is mitigated significantly. Infographic Courtesy of KZO Innovations..."
Added: 8 May 2013;
Page views: 155
Rating: 0
Votes: 0
- YouTube video tracking into Google Analytics
- Loves Data, 28 March 2013. "If you have a website with embedded YouTube videos you can track how your visitors interact with the player inside Google Analytics. This will provide you with an understanding of how people have interacted with your videos, whether they clicked on play, and whether they actually watched it through to the end. We can use this information to gain richer insights into how each of our videos are being used, which videos users actually watch, and which ones they turn off..."
Added: 4 April 2013;
Page views: 120
Rating: 0
Votes: 0
- Column: Using Video Games to Engage Citizens
- By John M. Kamensky, senior fellow, IBM Center for the Business of Government. Government Technology, April 2, 2013. "Few people see government as "fun," especially during tax-filing season. But governments--especially local governments--do sponsor plenty of fun for their citizens, providing venues ranging from sports stadiums to recreation centers to parks, libraries and continuing-education classes. How can local governments extend that spirit of fun to other, more serious arenas important to the vibrancy of local communities, such as clean streets, a carbon-neutral environment, healthy citizens or economic security? Nicole Lazzaro thinks video games may be one answer..."
Added: 3 April 2013;
Page views: 259
Rating: 0
Votes: 0
- Optimizing Videos for Search: A Complete Guide
- by Benjamin Spiegel. Clickz, March 25, 2013. "Whether you host your company videos on your brand's website or upload to YouTube will have dramatically different search results with Google. Each platform has its distinct benefits to the marketer, with distinct optimization strategies and tactics to follow in order to rank well, and maximize search visibility and conversions. Google's diverse search landscape contains several different search algorithms, including Google Search, Google Video Search, and YouTube; each offers different ways of showing video results. This presents some hefty challenges for search marketing professionals. This two-part series on video search will present insights and tips gained from our own experiences, industry collaboration, experimentation, and reverse engineering - first on Google Search for video (here) and next time on optimizing video for YouTube..."
Added: 28 March 2013;
Page views: 182
Rating: 0
Votes: 0
- How to Convert a Simple PowerPoint Presentation Into a Compelling Web Video
- By Neil Davidson, Business 2 Community, Published March 21, 2013. "In this article we will provide a step-by-step guide for turning a PowerPoint presentation into a compelling video. Ever heard the saying 'death by PowerPoint'? I am not sure it is an actual phenomenon but it’s probably a risk worth avoiding. Instead, do something interesting and useful with your PowerPoint presentations. Practically, this is a tremendously useful tool. It can be used for the following purposes: 1) In large organisations, a video like this can be used for internal communications. It ensures that staff across the organization are receiving the same message in the same way 2) For global brands, when it is impossible to be there in person to meet everyone, videos like this can be used to deliver a message to many people at once. 3) Distribution of online video is easy and accessible. It can be shared on social media platforms or via email. By hosting your video online you will give it a longer life and the opportunity to be seen by a wider audience than originally imagined (if appropriate)..."
Added: 25 March 2013;
Page views: 262
Rating: 0
Votes: 0
- 5 Ways Video is Driving Website Success
- By Neil Wood-Mitchell, Business 2 Community, Published March 17, 2013. "Digital Video is booming. The last few years have seen incredible growth in the number of organisations embracing Digital Video to enhance their online presence. Video is increasingly being seen as a powerful marketing tool and essential for websites. According to Forrester Research, 1 minute of video is worth 1.8 million words. Video is able to provide a multi-sensory experience – an audio, visual and emotional experience all in one. The main benefits of having video on a website..."
Added: 18 March 2013;
Page views: 98
Rating: 0
Votes: 0
- HMRC turns to YouTube to help small firms
- publicservice.co.uk, 27 February 2013. "New videos have been released on YouTube to help new and growing businesses with tax and employment issues, HM Revenue and Customs has announced..."
Added: 5 March 2013;
Page views: 139
Rating: 0
Votes: 0
- How to Make Video a Successful Part of Your Content Marketing Strategy
- by Guillaume Bouchard, Search Engine Watch, February 12, 2013. "When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site's SEO?..."
Added: 21 February 2013;
Page views: 138
Rating: 0
Votes: 0
- Video Statistics: The Marketer's Summary
- Invodo, February 2013. In this report, you’ll find consolidated data points that prove why and how video works... "Below, we summarize the most important video statistics from the past year from sources including Forbes, MediaPost, Internet Retailer, research from our own client base, and more. Also, we’ll give you a preview into what's coming, including 2013’s earliest insights combined with predictions on what to expect in the year ahead. We hope that these statistics will help you build your own business case for a video program..." [Requires Registration]
Added: 18 February 2013;
Page views: 150
Rating: 0
Votes: 0
- Keating, Hawke & Howard to return with Australian parliament video on demand
- By Josh Taylor. ZDNet, January 23, 2013. "Summary: The Australian Department of Parliamentary Services will launch video on demand this year to allow people to see footage from parliament dating back to 1991. If you miss the days of hearing zingers from former Prime Minister Paul Keating across the chamber, or want to relive the Peter Costello smirk, the Australian Department of Parliamentary Services (DPS) is working to make it happen this year..."
Added: 6 February 2013;
Page views: 139
Rating: 0
Votes: 0
- Content Marketing and the Power of Video [Infographic]
- By Brendan Cournoyer, Business 2 Community, December 10, 2012. "There's no denying that video has become an increasingly powerful tool for content marketers. But it's not just that video is big right now – it's that it's getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey... So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business..."
Added: 11 December 2012;
Page views: 295
Rating: 0
Votes: 0
- Mobility, video, social: The future of the web, according to Google
- By Michael Lee. ZDNet, October 9, 2012. "Summary: There are three big changes heading for the web that businesses should pay attention to if they want to stay ahead of the curve. There will be three big changes in how people use technology, and while all of them are a work in progress, the smart will get on board early, according to Google's Australia and New Zealand Managing Director Nick Leeder. According to Leeder, the big three changes will revolve around the need for greater mobility, an adoption of more video on the web, and the influence of social networks — but not necessarily social media — in everyday life..."
Added: 10 October 2012;
Page views: 255
Rating: 0
Votes: 0
- 13 Top Video Marketing Tips for Entrepreneurs
- By Young Entrepreneur Council, Published October 3, 2012. "Question: What are some winning strategies for creating online video that is engaging and valuable for customers and potential customers?..."
Added: 4 October 2012;
Page views: 154
Rating: 0
Votes: 0
- Why You Should Integrate Video Into Your Marketing Plan
- by Adria Saracino. ClickZ, September 27, 2012. "If you don't use video as part of your marketing plan, I have one question for you: why not? Incorporating video into your marketing campaign is a must if you're going to reach a large audience. YouTube is now the second largest search engine, just behind Google, and there are over 4 billion hours of video watched each month on YouTube. That's a huge audience who loves video, and if you're in marketing, you need to tap into that audience by adding video to your marketing plan. There are other unique perks to using video as well, including personable branding, search engine optimization (SEO) benefits, and better user engagement. Let's break down how video can be used to leverage your brand's online presence..."
Added: 2 October 2012;
Page views: 195
Rating: 0
Votes: 0
This category last updated: 8 May 2013
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