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Online Video Content
Articles and resources about best practices and technologies for online video content.
6
Site Articles
- Audio describing videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create audio descriptions of all the visual content in online videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 2,235
Rating: 0
Votes: 0
- Captioning downloadable videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create captions for online videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 1,822
Rating: 0
Votes: 0
- Captioning Vodcasts - Accessibility Toolkit - Version 3 - 2009
- Vodcasts cannot be made fully accessible, but they can be made accessible to some people with disabilities; for example people who are hearing impaired or deaf. A vodcast is made accessible by: providing a transcript of the video in text or HTML; and providing captions of all the audio content in the video.
Added: 30 June 2010
Page views: 1,774
Rating: 0
Votes: 0
- Captioning YouTube videos - Accessibility Toolkit - Version 3 - 2009
- How to use Magpie 2.0 to create captions for YouTube videos to make them more accessibility to people with disabilities.
Added: 30 June 2010
Page views: 2,373
Rating: 0
Votes: 0
- Online Engagement in the Public Sector
- Paper presented by Nick MacPherson, Viocorp, at the Victoria Online Seminar Series, held Monday 7 November 2011. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement
Added: 8 November 2011
Page views: 1,224
Rating: 0
Votes: 0
- Videos and accessibility - Accessibility Toolkit - Version 3 - 2009
- Videos cannot be made fully accessible, but they can be made accessible to some people with disabilities; for example people using screen readers.
Added: 30 June 2010
Page views: 1,876
Rating: 0
Votes: 0
192
External Links
- Google Video Sitemaps
- Google, 2008. "Google Video Sitemaps is an extension of the Sitemap protocol that enables you to publish and syndicate online video content and its relevant metadata to Google in order to make it searchable in the Google Video index. You can use a Video Sitemap to add descriptive information - such as a video's title, description, duration, etc. - that makes it easier for users to find a particular piece of content. When a user finds your video through Google, they will be linked to your hosted environments for the full playback..."
Added: 19 December 2008;
Page views: 786
Rating: 0
Votes: 0
- How video marketing powers SEO
- by Jennifer Dunphy. E-consultancy, 12 April 2012. "While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What's the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings..."
Added: 19 April 2012;
Page views: 104
Rating: 0
Votes: 0
- Five ways to optimise your online video
- by Meghan Grosso. E-consultancy, Posted 17 April 2012. "... Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video's full potential. Here are five post-upload steps you can take to ensure your video marketing strategy is a success..."
Added: 19 April 2012;
Page views: 88
Rating: 0
Votes: 0
- Video Boosts Brand Engagement, Site Visits
- eMarketer, April 6, 2012. "Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low clickthrough rates, banner ads also have a branding effect. And research suggests that adding rich media or video to those banner ads can improve both types of response—increasing the likelihood users will click the ads as well as boosting the lingering brand awareness that results from viewing..."
Added: 11 April 2012;
Page views: 98
Rating: 0
Votes: 0
- Building Links with Video Content
- by Jacob Klein. SEOmoz The Daily SEO Blog, March 25th, 2012. "... The SEO Benefits of Video Content - When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality which seems to becoming more and more important every day. Not to mention people are more likely to link to your content if it contains multimedia content ..."
Added: 27 March 2012;
Page views: 122
Rating: 0
Votes: 0
- Video SEO Tactics to Get Ranked
- Posted by Geoff. Distilled, on February 29, 2012. "Video content should be part of your content strategy if it isn't already as people really like it and it can be easier to rank video content for competitive keywords than 'normal' content when video results are incorporated into the SERP. Tom recently filmed an interview at Grovo on talking about about how important videos will be and encouraged adoption saying that by the end of 2012, if you're not using video content, you will be behind the curve..."
Added: 1 March 2012;
Page views: 162
Rating: 0
Votes: 0
- Is Your Web Site Sticky Enough?
- by Olga Slavkina, Business 2 Community, December 15, 2011. "... Compared to verbal learners (they learn by listening) who constitute about 30% of the global population, and 5% of the so called experiential learners (people who learn through tactile experiences), visual learners are the biggest group, constituting roughly 65% of the global population..."
Added: 16 December 2011;
Page views: 255
Rating: 0
Votes: 0
- Announcing YouTube Analytics - the next generation in Insight
- by Ted Hamilton. Broadcasting Ourselves - The Official YouTube Blog, Wednesday, November 30, 2011. "Video can transcend language and cultural barriers. It can showcase real human moments all across the globe, even the silly ones. Take the video of the talking twin babies. That video was shot in Brooklyn, and has been viewed more than 10M times in the US and 30M times outside the U.S. 5% of its views came from Brazil, another 5% from Russia. Turns out, 1 out of 100 people in the Philippines watched these two babies from New York. One of the great joys of a global platform is finding out that people from afar can relate, connect, and appreciate your videos..."
Added: 1 December 2011;
Page views: 162
Rating: 0
Votes: 0
- Why Video is Essential to your Marketing Mix
- And 7 steps to powerful results. Awareness social marketing Software / Marketing Profs, November 2011. "... This whitepaper aims to help those in charge of social media marketing understand how to harness the promise of online video for business success..." [Requires registration]
Added: 23 November 2011;
Page views: 172
Rating: 0
Votes: 0
- Why Add Video Marketing To Your Online Strategy? - Part 3 'Optimization Tips'
- by Rebecca Appleton in Video, Search Marketing Standard, September 28, 2011. "... For those unused to working with multimedia files, optimizing online videos can present a daunting learning curve. The challenge is to keep in mind the basics of search engine optimization, think like your target market, work around the pitfalls, channel the unique opportunities video presents and understand the limitations of search engine spiders when faced with something that isn’t a straightforward chunk of code..."
Added: 29 September 2011;
Page views: 201
Rating: 0
Votes: 0
- Why Add Video Marketing To Your Online Strategy? - Part 2
- by Rebecca Appleton in Video, Search Marketing Standard, September 27, 2011. "... before you can start to think about how online video can help increase your search positions, you first need to actually make the video. Although there are hundreds of video marketing specialists springing up, those on a tight budget or not too sure about the suitability of video marketing may want to get a little first-hand experience before outsourcing. Try these tips to get started..."
Added: 28 September 2011;
Page views: 83
Rating: 0
Votes: 0
- Why Add Video Marketing To Your Online Strategy? - Part 1
- by Rebecca Appleton in Video, Search Marketing Standard, September 26, 2011. "... When web publishers and search engine optimizers talk about optimizing content and improving search engine rankings, invariably the focus is on website copy, articles and news releases. We talk about writing content that engages, spend hours mulling over interesting blog post ideas, draft in experts to pen news releases and link bait articles, all in the name of the holy grail – page one rankings. The reality is that somewhere amongst this dedication to increasing online brand presence, video marketing should be given a second and even third thought. Studies have shown that video ads convert extremely well and some researchers even claim internet video provokes more of a reaction than TV ads do..."
Added: 27 September 2011;
Page views: 81
Rating: 0
Votes: 0
- Options for Online Video Ad Viewers Lead to Greater Engagement
- eMarketer, July 25, 2011. "Interactive overlays, dismissible pre-roll offer greater engagement - Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which users can simultaneously view and engage with a brand, product or service..."
Added: 26 July 2011;
Page views: 239
Rating: 0
Votes: 0
- Online Video Best Practice Guide
- By Steffan Aquarone, E-consultancy.com, July 2011. "The Online Video Best Practice Guide is aimed at marketers and content owners who are using video as a tool for marketing and sales. The 59-page guide covers all you need to know about what's happening in online video, including best practice tips, tools and and techniques. The report is full of real, practical examples of organsiations already using online video to help you anticipate what will be relevant for your brand..."
Added: 14 July 2011;
Page views: 337
Rating: 0
Votes: 0
- Helping government officials connect with constituents on YouTube
- Posted by Will Houghteling, YouTube News & Politics. Google Public Policy Blog, Friday, June 10, 2011. "... To help more government officials create and distribute great videos like these, we recently launched youtube.com/government101. This site provides advice on what types of videos are most engaging to constituents, how Google Moderator can be used to solicit questions and suggestions, and more..."
Added: 20 June 2011;
Page views: 695
Rating: 0
Votes: 0
This category last updated: 19 April 2012
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