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Viral Marketing
Articles and resources about how to use viral marketing and brand awareness techniques to drive traffic to your website.
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23
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- 13 Tips for Facilitating Viral Uptake
- by Robin Neifield. Clickz, February 9, 2011. "... Most of the great viral stories tapped successfully into the communal zeitgeist, often tickling their funny bone in an unexpected way. Most of them also had a plan to help facilitate sharing, not leaving it all to chance or hope. If you have the kind of content that can potentially appeal to or entertain the masses, then achieving "viral" status may be that much easier. Ninety-nine percent of the opportunity for something to go viral rests with the quality and/or mass appeal of the content and whether, in fact, it does meet the zeitgeist test. It's critically important to make sure that your content is appealing to your target consumers, and that it has enough value for them to inspire and facilitate sharing among their friends, who by association may very well be potential customers..."
Added: 16 February 2011;
Page views: 338
Rating: 0
Votes: 0
- Understanding That Viral Isn't Really Social Media
- by Liana Evans. Clickz, September 29, 2010. "... Word-of-mouth, viral, and social media are closely related, but they aren't interchangeable. One medium aims to serve a different purpose than the other: viral aims to quickly create buzz, and social media aims to build engagement opportunities with fans. With that said, let's examine some key differences between viral marketing and social media marketing..."
Added: 8 October 2010;
Page views: 391
Rating: 0
Votes: 0
- Tips on Developing a Great Viral Marketing Idea
- By Justilien Gaspard, Search Engine Watch, June 3, 2010. "A great viral marketing idea that results in exposure and links to your company's website could be just around the corner. Viral link building doesn't have to be big. Small, targeted viral campaigns can create quality links and exposure to the right groups..."
Added: 3 June 2010;
Page views: 366
Rating: 0
Votes: 0
- Why Linkbait is a Tactic the Search Engines Will Always Value
- Posted by randfish. SEOmoz blog, September 26, 2009. "There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices. Today (actually, it's late at night here in Oslo), I wanted to tackle this debate and succinctly present reasons why I believe this methodology will remain powerful and effective in the long run..."
Added: 28 September 2009;
Page views: 693
Rating: 0
Votes: 0
- The 3 Secret Steps for Creating Viral Content That the Expert Copywriters Won't Tell You
- by Angie Haggstrom. Search Engine People, September 2, 2009. Discusses how to start "real article marketing and using social media to its advantage" by learning your target market, working out the finer points of each social media site and developing your content based on this information.
Added: 7 September 2009;
Page views: 754
Rating: 0
Votes: 0
- Developing Successful Viral Marketing Ideas
- By Justilien Gaspard, Search Engine Watch, February 19, 2009. "A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Let's explore a few different ways to develop those ideas..."
Added: 20 February 2009;
Page views: 640
Rating: 0
Votes: 0
- New Chart: What is Viral Good For? Marketers' Experience Guides Their Views
- Marketing Sherpa, December 16, 2008. Summary: Viral marketing pros can teach us a lot about what the word-of-mouth tactic can be good for. Branding is a lock, for instance. But viral is not seen as a direct sales channel.
Added: 17 December 2008;
Page views: 618
Rating: 0
Votes: 0
- User Ratings and Reviews: Join the Conversation
- By Gregg Stewart, Search Engine Watch, December 12, 2008. "... Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. Even though some businesses may be hesitant to allow consumer reviews, the 2008 TMPDM-comScore study found that many consumers (49 percent) submit positive reviews because a product/service was exceptional..."
Added: 16 December 2008;
Page views: 768
Rating: 0
Votes: 0
- What Makes a Video Viral?
- By Andreas Roell, The ClickZ Network, September 30, 2008. "... Viral video campaigns are sometimes hailed as a holy grail to reaching users through the noise of competitors, brand detractors, and negative publicity. However, 'viral' is a loaded word. Executing a viral campaign is easy to promise and hard to deliver..."
Added: 30 September 2008;
Page views: 1,082
Rating: 0
Votes: 0
- Turning the Gears in the Viral Machine
- by Jennifer Laycock. Search Engine Guide, 10 September 2008. "I've written a lot about the thought process that goes into creating a viral marketing campaign. I've also written quite a bit about how to form your actual pitch when you get ready to seed the message. What I probably haven't focused on near enough is the need to understand the concept of interlocking gears and how it relates to viral marketing..."
Added: 11 September 2008;
Page views: 677
Rating: 0
Votes: 0
- Viral Link Building: Size Doesn't Always Matter
- By Justilien Gaspard, Search Engine Watch, September 4, 2008. "... Most viral campaigns won't become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small -- yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community..."
Added: 8 September 2008;
Page views: 1,006
Rating: 0
Votes: 0
- The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message
- by Jennifer Laycock. Search Engine Guide, August 29, 2008. "... In this four part series I'll dig beyond the hype of Viral Marketing and look at four key lessons companies need to learn before diving into this style of outreach. Part one covered the need to know your customer and to speak to their desires. Part two talked about the need to be remarkable in either your business or your marketing. Part three took a look at the hardest commandment to follow; the need to try, try again. Today, I'll wrap things up by pointing out the three levels of viral impact and which level you should aim for..."
Added: 2 September 2008;
Page views: 673
Rating: 0
Votes: 0
- Measuring The Virality Of Widgets
- by Jodi McDermott. Online Media Post's Metrics Insider, August 22, 2008. ""How do I make my widget viral?" This is such a common question that I hear when it comes to widget distribution. But what does the word viral really mean? ..."
Added: 2 September 2008;
Page views: 905
Rating: 0
Votes: 0
- The Third Commandment of Viral Marketing - Thou Shalt Try, Try Again
- by Jennifer Laycock. Search Engine Guide, August 27, 2008. "In this four part series I'll dig beyond the hype of Viral Marketing and look at four key lessons companies need to learn before diving into this style of outreach. Part one covered the need to know your customer and to speak to their desires. Part two talked about the need to be remarkable in either your business or your marketing. Today, we'll look at the hardest commandment to follow; the need to try, try again..."
Added: 28 August 2008;
Page views: 677
Rating: 0
Votes: 0
- The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable
- by Jennifer Laycock. Search Engine Guide, August 26, 2008. "... In this three part series I'll dig beyond the hype of Viral Marketing and look at three key lessons companies need to learn before diving into this style of outreach. Part one covered the need to know your customer and to speak to their desires. Today's article will talk about the need to be remarkable..."
Added: 28 August 2008;
Page views: 695
Rating: 0
Votes: 0
This category last updated: 25 August 2008
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