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Twitter and Online Marketing
Articles and resources about how government and other organisations can use Twitter to market themselves.
4
Site Articles
- An overview of Twitter for Government
- Presentation by Craig Thomler entitled Twitter Tactics, 19 September 2011
Added: 21 September 2011
Page views: 1,073
Rating: 4
Votes: 1
- Gov 2.0 Toolbox: Twitter Guide
- Twitter (twitter.com) is a free service that allows its users to post short messages (text and links) of under 140 characters. It can be seen as a micro blogging service with a strong social networking capacity. It allows you to create a network with a group of people based on your interests such as location, target market, or other commonalities you share.
Added: 6 September 2010
Page views: 2,999
Rating: 0
Votes: 0
- Template Twitter Strategy for Government Departments - Document
- This document describes why and how government departments intend to establish and manage a corporate presence on the microblogging social network Twitter.com
Added: 12 August 2009
Page views: 2,251
Rating: 0
Votes: 0
- Twitter and Accessibility - Accessibility Toolkit - Version 3 - 2009
- It is important to provide a transcript of the Twitter content on your site, for people who cannot use the Twitter interface or do not have a Twitter account.
Added: 15 December 2009
Page views: 2,526
Rating: 0
Votes: 0
187
External Links
- 6 Tools to Manage Your Twitter Followers
- by Duncan Parry, Search Engine Watch, May 18, 2012. "Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time..."
Added: 21 May 2012;
Page views: 32
Rating: 0
Votes: 0
- To tweet or not to tweet: Feds weigh the dangers and benefits
- By Alice Lipowicz. Federal Computer Week, May 4, 2012. "Because Twitter is a place for rapid-fire public dialogues and all 24 major federal agencies are now using the platform, you might expect lots of conversations about government technology policy to be happening on the site. They are, but you have to know where to look. You won't find much interaction in the official agency Twitter feeds, which are mostly press releases and generic announcements. And the personal Twitter accounts of many federal executives are not necessarily social or even active..."
Added: 17 May 2012;
Page views: 47
Rating: 0
Votes: 0
- Twitter promises closer government ties as number of UK users hits 10m
- By Mark Molloy - Metro, 15th May, 2012. "Twitter has revealed plans to work more closely with government officials and UK policymakers with the number of active Twitter users in Britain surpassing the 10million mark for the first time ever..."
Added: 16 May 2012;
Page views: 77
Rating: 0
Votes: 0
- Think before you tweet
- By Joseph Marks. Nextgov, May 14, 2012. "Tweets may take just seconds to compose, but before they go out federal agencies should devote substantial time to figuring out who their audience is, their rules of engagement and who will be managing their Twitter accounts, a report released Monday urged. Social media strategies should address how deeply agencies will engage with different Twitter communities and when it's worth responding to a tweet, according to the report from IBM's Center for the Business of Government..."
Added: 16 May 2012;
Page views: 92
Rating: 0
Votes: 0
- New IBM report: Working the Network – A Manager’s Guide for Using #Twitter in Government
- by Ines Mergel, Social media in the public sector: Social Networks – Social Software – Social Technologies, Posted on May 14, 2012 . "Twitter—a microblogging service that allows for short updates of 140 characters—has grown to over 540 million registered accounts as of early 2012. News organizations, corporations, and the U.S. government have adopted this new practice as an innovative form of interaction with their stakeholders. Many government agencies maintain at least one Twitter account, and even multiple accounts, based on their operational needs and their diverse audiences. It can be unclear to government Twitter users what the best strategies are for interacting with the public on Twitter, and how an agency can use Twitter in a meaningful way to support its organizational mission..."
Added: 16 May 2012;
Page views: 10
Rating: 0
Votes: 0
- Working the Network: A Manager's Guide for Using Twitter in Government
- Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed. IBM Center for the Business of Government, May 2012. "Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed, as well as the specifics on how to maintain a Twitter feed to achieve optimum results. In addition to the information about Twitter itself, this guide presents material about the expanding ecosystem that is growing up around Twitter. Applications like Klout, TweetDeck, HootSuite, and Instagram add new kinds of functionality and make Twitter feeds more valuable both to government and to citizens who subscribe to their feeds..."
Added: 16 May 2012;
Page views: 544
Rating: 0
Votes: 0
- Twitter Automation vs. Personalization
- by Lisa Buyer, Search Engine Watch, April 5, 2012. "Being authentic, honest and influential on Twitter is a key to Twitter success for brands big, small, and personal. The question is: where do you find the time to be efficient and take care of branded tweets and followers all in a day's work, assuming tweeting is not your full-time job? One thing is evident about this balancing act: walking the fine line of automation and personalization takes talent, skill and a mixology of tools to get the right results..."
Added: 12 April 2012;
Page views: 141
Rating: 0
Votes: 0
- 42 Things to Do on Twitter Besides Tweet Spam and Coupons
- By Pam Moore, Business 2 Community, March 18, 2012. "... If you are one struggling with 'what to tweet' I encourage you to go back to the reasons you started your business. Focus on your audience, clients, partners and community. Get in their head and do your best to understand what it is they need. What do they want to talk about? How can you personally help them? How can your business help them meet their goals and objectives? Below is a list of 42 things you can do on Twitter besides tweet coupons or promote your business all day long..."
Added: 19 March 2012;
Page views: 125
Rating: 0
Votes: 0
- Twitter Launches @Gov to Provide Updates from its Government and Politics Team
- by Steve Lunceford. Governing People, December 11, 2011. "Amid what has been a flurry of Twitter update news this past week, the site has launched an @Gov account to track creative and effective uses of Twitter for civic engagement..."
Added: 15 December 2011;
Page views: 263
Rating: 0
Votes: 0
- Federal agencies ranked on Twitter engagement
- New study purports to measure how which agencies are good at getting feedback on Twitter, By Alice Lipowicz. Federal Computer Week, December 1, 2011. "While nearly all federal agencies have created a presence on Twitter and collected followers, only a few are really engaging with citizens in those networks, according to a new study that attempts to measure citizen engagement..."
Added: 2 December 2011;
Page views: 446
Rating: 0
Votes: 0
- 5 Ways to Maximize Your Impact on Twitter [Research]
- by Heidi Cohen, November 21, 2011. "On Twitter, like on other forms of communication, how you express yourself has a major impact on your results. As Twitter continues its steady growth, it becomes more important to think about the contents of your tweets in order to maximize your communication effectiveness..."
Added: 1 December 2011;
Page views: 174
Rating: 0
Votes: 0
- How Mainstream Media Outlets Use Twitter
- Content Analysis Shows an Evolving Relationship. Pew Research Center, November 14, 2011. Project for Excellence in Journalism. "Mainstream news organizations have made the social media tool Twitter a daily part of how they communicate with audiences. But how do those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?
Added: 17 November 2011;
Page views: 130
Rating: 0
Votes: 0
- When Consumers Tweet Complaints, Should Brands Respond?
- eMarketer, October 26, 2011. "Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers' expectation for interaction with brands has risen..."
Added: 27 October 2011;
Page views: 154
Rating: 0
Votes: 0
- 9 Resources That Make You a Better Marketer on Twitter
- by Robert Bruce. Copyblogger, 5 October 2011. "... below you’ll find the best advice Copyblogger has to offer on using and applying Twitter to your marketing goals. If you’ve got 140 characters to fill, here’s a few good ideas and strategies on how to do it to great effect..."
Added: 5 October 2011;
Page views: 165
Rating: 0
Votes: 0
- Twitter Begins Accepting Political Ads
- by Todd Wasserman. Mashable, 21 September 2011. "Twitter on Wednesday started accepting political ads and announced a sales team dedicated to the category..."
Added: 22 September 2011;
Page views: 233
Rating: 0
Votes: 0
This category last updated: 21 May 2012
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