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Twitter and Online Marketing
Articles and resources about how government and other organisations can use Twitter to market themselves.
4
Site Articles
- An overview of Twitter for Government
- Presentation by Craig Thomler entitled Twitter Tactics, 19 September 2011
Added: 21 September 2011
Page views: 1,554
Rating: 4
Votes: 1
- Gov 2.0 Toolbox: Twitter Guide
- Twitter (twitter.com) is a free service that allows its users to post short messages (text and links) of under 140 characters. It can be seen as a micro blogging service with a strong social networking capacity. It allows you to create a network with a group of people based on your interests such as location, target market, or other commonalities you share.
Added: 6 September 2010
Page views: 3,672
Rating: 0
Votes: 0
- Template Twitter Strategy for Government Departments - Document
- This document describes why and how government departments intend to establish and manage a corporate presence on the microblogging social network Twitter.com
Added: 12 August 2009
Page views: 2,444
Rating: 0
Votes: 0
- Twitter and Accessibility - Accessibility Toolkit - Version 3 - 2009
- It is important to provide a transcript of the Twitter content on your site, for people who cannot use the Twitter interface or do not have a Twitter account.
Added: 15 December 2009
Page views: 3,428
Rating: 0
Votes: 0
206
External Links
- Twitter Users Use Mobile [Infographic]
- By The Wishpond Blog, Business 2 Community, Published March 16, 2013. "Mobile and Twitter. They go hand and hand. And now it's been proven. Twitter recently published studies based in the US and the UK and this social media platform's users. Both nations use Twitter on mobile – a lot. In the UK alone, Twitter has over 10 million users. And 80% of those access the network via a mobile device. It's really no surprise that a social media platform that touts a 140 character max is so well used on mobile..."
Added: 18 March 2013;
Page views: 100
Rating: 0
Votes: 0
- Twitter Reaction to Events Often at Odds with Overall Public Opinion
- Pew Research Center, March 4, 2013. "The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama. At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation..."
Added: 7 March 2013;
Page views: 193
Rating: 0
Votes: 0
- The Twitter Landscape: 2013
- Brandwatch, 2013. "In this study of the conversation and behaviour found on Twitter, we go beyond the limitations of brand-based keywords to analyse a large sample of randomly selected tweets. We took 10,000 tweets from 1,000 randomly selected UK accounts and picked apart the data, segmenting by categories, post types and gender to reveal some fascinating insights. The results are especially powerful for businesses investing more heavily in Twitter, looking to understand and embrace it as a communication channel..." [Requires registration]
Added: 4 March 2013;
Page views: 232
Rating: 0
Votes: 0
- The Twitter landscape of 2013: recommendations for brands
- by Tim Grimes. E-consultancy, Posted 1 March 2013. "As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective. A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013. The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel..."
Added: 4 March 2013;
Page views: 128
Rating: 0
Votes: 0
- Twitter no solution for customer service
- By Joshua Gliddon. IT News, February 22, 2013. "Social media akin to airing dirty laundry in public. Think that Twitter is going to be the answer for always-on customer service? Think again. According to PV Kannan, chief executive of [24]7, a customer service software company, the ubiquitous tweet is the last resort for customers who can't get satisfaction elsewhere. 'People use social media to express concern and unhappiness,' said Kannan. 'Customer service organisations add their services to Twitter because they don't do [service] well elsewhere.'..."
Added: 28 February 2013;
Page views: 135
Rating: 0
Votes: 0
- Using Hashtags as Strategic Objects
- By Paul Dunay, Business 2 Community, Published February 27, 2013. "Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers..."
Added: 28 February 2013;
Page views: 127
Rating: 0
Votes: 0
- Infographic: The top government Twitter accounts in Australia
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, February 5, 2013. "In January 2013 I found that the total tweets by all government agencies and councils in Australia I track had exceeded one million. As a reflection of that achievement I've worked through the data I have on the use of Twitter by government agencies and councils in Australia to produce the following infographic (scroll for more)..."
Added: 5 February 2013;
Page views: 186
Rating: 0
Votes: 0
- Infographic: Which federal politicians are tweeting?
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Friday, February 1, 2013. "I'm continuing to work on statistics around government agencies and politicians who use Twitter in Australia. Next week I'll provide detailed statistics on agencies, however given the date of the next Federal election was announced this week, I thought I'd provide a little more information on which of our politicians are tweeting, using the infographic below..."
Added: 4 February 2013;
Page views: 134
Rating: 0
Votes: 0
- Take Twitter Campaigns To The Next Level With SEO Data
- by Jim Yu. Search Engine Land, December 4, 2012. "You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies. Social and SEO marketers can be a big part of this. As marketers, our ultimate aim is to have one marketing super group with PPC, SEO, Social and Display working together seamlessly. Today though, let me focus on how you can leverage SEO data and build your own SEO-Social super group. I will use Twitter as an example to show how the SEO-Social super group works together..."
Added: 10 December 2012;
Page views: 218
Rating: 0
Votes: 0
- 4 Tips for Politicians on Twitter
- Posted by Adi Gaskell. Social Media Today, Posted October 14, 2012. "Senior executives and other important folks have a peculiar relationship with social media. A study earlier this year found that 80% of people thought that executives that use social media are better equipped to lead their organisations. However a couple of other studies found that just 30% of senior executives have any kind of social media presence, and just 10% of CIOs use social media. So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? Well yes and no. Whilst it's positive that the prime minister is present on social media there are ways of doing things, and ways of not doing things. Let me outline a bit of what I mean..."
Added: 17 October 2012;
Page views: 181
Rating: 0
Votes: 0
- Think Before You Tweet and 3 More Rules of Online Etiquette
- by Tessa Wegert. ClickZ, October 11, 2012. "... 1. If you can't say something nice, don't say anything at all (also known as "think before you tweet")... 2. Don't interrupt... 3. Respect your elders... 4. Mind your Ps and Qs (and all the other letters, too)..."
Added: 17 October 2012;
Page views: 164
Rating: 0
Votes: 0
- What Your Business Can Learn From @BarackObama
- By Edge, Business 2 Community, Published October 3, 2012. "Barack, Twitter, and cutting through the social noise. As the 2012 US Presidential election campaign rages, I thought it was worth checking out how pollies (arguably some of the planet's least progressive people) have managed to better understand and utilise social media than almost everybody else. What do they know that you don’t? During the 2008 Presidential election race, then Senator Barack Obama proved once and for all the staying power of social media when it comes to engaging and motivating a typically apathetic audience..."
Added: 4 October 2012;
Page views: 163
Rating: 0
Votes: 0
- The role of Twitter in US politics
- by Stephen Mills. Stuff.co.nz - The Press, 1 October 2012. "Twitter is dominating the political debate in America, but it's true effectiveness is yet to be judged. Kiwi pollster Stephen Mills reports from the United States. In New Zealand there is argument on the appropriate attention paid to political bloggers. Nobody doubts though that they have had a recent role shaping the New Zealand political narrative. But in the United States, the age of the political blog appears to have passed and it is now the age of Twitter. Most commentators agree that Twitter has further accelerated and intensified the news cycle. The jury is out on whether it represents a step towards greater citizen involvement in politics..."
Added: 1 October 2012;
Page views: 242
Rating: 0
Votes: 0
- New Twitter API Drops Support for RSS, Puts Limits on Third-Party Clients
- by Christina Warren. Mashable, September 5, 2012. "Twitter officially unveiled version 1.1 of its API Wednesday, deprecating support longstanding features such as RSS in the process. Twitter announced its new API back in August, which it described as helping create 'a consistent Twitter experience' across platforms and devices. Although most of the API changes were previously announced, the overview of the final API highlighted some that were previously unknown. The one sure to cause the most immediate frustration: Twitter is ending support for RSS, XML and Atom..."
Added: 6 September 2012;
Page views: 311
Rating: 0
Votes: 0
- A Twitter guide for the perplexed
- Federal Computer Week, August 8, 2012. "Some federal managers have already mastered Twitter, but the social media site continues to baffle others who struggle to find the best way to use the microblogging tool to connect with their audiences. Fortunately, a recent report called “Working the Network: A Manager’s Guide for Using Twitter in Government” seeks to demystify Twitter by offering insight and practical tips for federal leaders. The guide was written by Ines Mergel, assistant professor of public administration at Syracuse University, and published by the IBM Center for the Business of Government. The material below is excerpted and adapted from the document with the center’s permission..."
Added: 23 August 2012;
Page views: 309
Rating: 0
Votes: 0
This category last updated: 18 March 2013
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