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comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"
Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis. comScore, RESTON, VA, June 12, 2012. "comScore, Inc., a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products..."
Further information on comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"
Last updated: 14 June 2012Related Links
- The Power of Like 2: How Social Marketing Works
- comScore, Inc. Whitepaper, June 12, 2012. "The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts..."
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