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Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis. comScore, RESTON, VA, June 12, 2012. "comScore, Inc., a leader in measuring the digital world, and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products..."
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