Social Media Marketing
Articles and resources about how to develop a social media strategy, plans and social media marketing in general
This category last updated: 23 August 2013
The 7 Habits of Highly Effective Social Media Marketers
- by Krista Neher. ClickZ, May 9, 2012. "... Below is how "The 7 Habits of Highly Effective People" can be translated into habits that lead to successful social media marketers..."
2012 State of Social Media Marketing: Social Media Measurement, Objectives, and Budget Implications - in pdf format (825kb)
- (This document requires the use of Adobe Acrobat Reader).. Marketing Profs, Sponsored by Lithium, May 2, 2012. "There's a clear disconnect between the perceived value marketers get from social media and their ability to demonstrate and act on that value, but it doesn't have to be that way.
To prove it, Lithium teamed up with MarketingProfs to delve more thoroughly into the issue of social media marketing ROI, surveying over 450 marketers around how they use social media and what exactly they realize from their efforts. What we found were sometimes subtle and sometimes significant differences in the ways in which marketers approach measurement in the first place, and that the approach made all the difference.
Marketers who have graduated from counting social KPIs (like fans and followers) to measuring real business outcomes (like driving word of mouth marketing and accelerating innovation) are those that drive the most impressive ROI. More experienced marketers who focus on long-term strategic goals such as community building and increasing brand awareness are unlocking the full potential of social media and struggling less with demonstrating ROI than their less experienced cohorts..."
The social media meltdown and how to overcome it
- by Maria Wasing. E-consultancy, Posted 25 April 2012. "Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
But it's the very size of the opportunity that's often the biggest problem. When marketing budget and resources are tight, where do you focus?..."
Social Media Management - Conference - Sydney - 17th & 18th April 2012
- Criterion Conferences Pty Ltd. L’Aqua, Cockle Bay, Sydney. Nurturing communities, thinking social in processes & avoiding reputation damage. Uncover techniques for developing timely and positive responses to negative situations. Develop your community management capabilities to nurture the best community for your brand and enable brand advocates. Debate the best measures and KPIs for social media and influence. Hear advice on creating and implementing appropriate social media policies and models
Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That
- by Matt McGee. Marketing Land, April 3, 2012. "Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google's incipient social network..."
2012 Social Media Marketing Industry Report
- By Michael Stelzner, Social Media Examiner, Published April 3, 2012. "Are you wondering how your peers are using social media?
Wondering if you should focus on Google+ or Pinterest?
In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are..." [This report is free and available for immediate download until April 19, 2012]
Five Reasons Businesses Should Be Using Google+
- by Janet Driscoll Miller, Search Insider, Tuesday, April 3, 2012. "For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority?
There are essentially three main parts to Google+ for businesses:
- Google+ pages
- Google+ badges
- +1 Buttons
The three main elements of Google+ each have their own benefits..."
How to Build a Social Media Campaign
- Optify, 2011. "Conducting a social media marketing campaign means actively starting conversations online, pushing content, asking questions, driving traffic and expanding visibility. As you create links and blog mentions, interested consumers see these and click through...
A well-executed social media marketing campaign can be a highly effective mean to generate buzz, drive traffic, garner leads, measure customer sentiment, enhance customer relationships, position employees as thought leaders, and build brand equity. If you haven’t already entered the world of social media marketing, the time is now.
As you embark on executing your social media campaign, you have an illuminated path to follow: plan your campaign; create great content, landing pages and lure language; distribute content via social media channels; track and measure; iterate and refine. We’ve deconstructed each of these critical steps and have provided you with the essential information you’ll need to execute a successful social media campaign." [Requires Registration]
How to Defeat the Social Media Skeptics in Your Company
- by Mashable Video. Mashable, 14 March 2012. "For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value. Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of 'running the gauntlet'. He believes it so strongly that he even wrote a book with the same title that promises to teach people how to push forward with their social media dreams..."
Google +1 Button Turns Red & Give Thanks For +1s
- by Danny Goodwin, Search Engine Land, March 7, 2012. "Google has made a couple of changes involving the +1 buttons. The first in an aesthetic change that will change the button's color scheme to red and white, while the other gives you the option to thank other Google+ users for +1’ing web pages..."
We need to stop talking about social media disasters and talk about management failures
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Monday, February 20, 2012. "I am beginning to get a little tired of all the headlines in the media about 'social media disasters'.
A social media disaster is when Facebook, Youtube, Twitter, Blogger or another social media service goes offline for an extended period of time, has user account information stolen or loses data.
These are all situations where millions of people are inconvenienced or worse due to a social media platform not 'just working' as we expect it to.
However what the media generally talks about when referring to a 'social media disaster' is when an organisation or individual behaves unwisely or inappropriately and is caught out by its customers..."
A Push Toward Social Media ROI
- by Jason Heller, Online Spin, Tuesday, February 21, 2012. "As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.
Tying social media engagement to business results is primarily not a linear process, and therefore not easy..."
The Social Media Spiral Of Unengagement
- by Jason Heller. Online Spin, November 14, 2011. "There's no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these 'relationships'.
The 'like' counts for any formidable brand on Facebook often range from hundreds of thousands to several million consumers. While social media and the social graph are alive and well, these numbers can be deceiving when the consumer commitment that liking a brand represents is the fraction of a second it takes to click a button..."
Calculating the ROI on Social Media
- by Larry Freed, President and CEO, ForeSee Results, 2010. "Social media is enormously popular and most companies and organizations have some sort of social media program in place. Behavioral tracking of exposure is one way to measure its impact by counting fans, retweets, clicks, and visits, but this doesn't capture the influence of social media, which may be far greater than behavioral tracking represents. Despite the prevalence of social media measurement technology, questions remain:
• How can you quantify the contribution of social media to the bottom-line?
• Does social media drive sales?
• How can you validate the success of social media initiatives to properly allocate resources?
• How is social media contributing to intended business results (recommendations, purchases, subscriptions, etc.)?
• Does social media return on investment (ROI) justify your social media resource allocation?..." [Requires Registration]
You Don't Need a Social Media Strategy
- by Nancy Kaplan. Social Media Strategy, December 1, 2011. "Jumping into social media without a strategy and plan is not a good idea. But do you need a stand-alone SOCIAL MEDIA strategy? What distinguishes a social media strategy? Is it a communications strategy? A marketing strategy? An engagement strategy? (And what do you mean by an engagement strategy?)
You don't need a social media strategy. You need a business strategy..."