Social Media Marketing
Articles and resources about how to develop a social media strategy, plans and social media marketing in general
This category last updated: 23 August 2013
Leverage Social Media in SEO Strategy
- by Tom Shurville. Social Media Today, Posted March 6, 2013. "In the world of online marketing, there are two main things that every website owner is desperately trying to do. The first is to increase their ranking on search engines through SEO. The second is to create a social media presence and get customers and potential customers talking about them.
However in actual fact, these two things should be combined together instead of exclusively as in reality, social media can help to increase search engine presence. In this article we define exactly what SEO and social media marketing are and then look at how they can work together to produce a combined strategy..."
Social SEO in 1 Hour a Day
- by Marcela De Vivo. Social Media Today, Posted March 6, 2013. "Social media is scalable. You can do a little bit of it or a lot of it. The key is that you have to DO IT. Not having an active social presence in today's market is like not having a website. It's no longer optional if you want to appear professional and compete in your industry.
So, if you only have 1 hour a day for your social marketing efforts, how can you maximize your time?..."
Social Media: President Obama Does What 70% of Businesses and Executives Do Not!
- Posted by Heidi Cohen on January 21, 2013. "President Obama’s 5 Social Media Lessons For Business. As we mark President Obama’s second inauguration, business executives should learn from his social media playbook because consumers trust businesses that actively engage on social media platforms.
It’s easy to argue that Obama is the most social media savvy President to-date. This is because, during his four years in office, social media has grown and evolved into a very persuasive form of communications, not only for getting elected, but also for reaching a broad base of Americans.
The reality is that President Obama does what 70% of business and executives don’t do. Specifically, Obama has a social media presence where he listens and engages..."
3 Ways to Master the Social Media Conversation
- Posted by Heidi Cohen on February 11, 2013. "Social media has a voracious appetite when it comes to content. Like a growing teenager that's constantly eating, social media always needs more.
To help you fuel the social media conversation, here are the three major content sources you need to tap, the five content types you can use, plus thirteen tips on how to expand your social media base..."
5 Tips to Get Your CEO On Social Media [Charts]
- Posted by Heidi Cohen on February 5, 2013. "Despite their corporate standing, CEOs aren’t on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey. These findings echo earlier research by The 2012 Fortune 500 Social CEO Index that found 70% of the Fortune 500 CEOs had no presence on social media!
Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy..."
Social Media ROI: 14 Formulas to Measure Social Media Benefits
- by Angie Schottmuller, Search Engine Watch, February 21, 2013. "Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals.
The latter part of that process (step 6) involves selecting tactics to best achieve the defined goal metrics, in turn leading us to ROI opportunities. Prepare to quantify!..."
Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
- by Jordan Kasteler, Search Engine Land, January 29, 2013. "In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that's about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it's time we start treating our social postings with the same amount of gravity as we do our content.
Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they're content all the same. They're written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company..."
Social Media ROI: How To Define a Strategic Plan
- by Angie Schottmuller, Search Engine Watch, December 24, 2012. "As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
Following the Social Media Strategy Funnel
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.
Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives..."
Do You Have A Social Content Strategy?
- by Kelsey Jones. Marketing Land, December 17, 2012. "We all know that content on websites is important, but what about content on social media sites? There are countless companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.
Simply posting the link and letting the link preview on Facebook do all the work isn't always working anymore.
Social media users are getting smarter and know how to decipher and sift through the content that company pages have posted on Facebook..."
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
- By Tom Pick, Business 2 Community, Published December 10, 2012. "As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there's little further question of 'if' or 'when' in the minds of most marketers–but many 'how' and 'what' questions still remain.
How can marketers make more productive use of their time on social networking sites? What's the best time of day to post updates on Twitter or Facebook? How can you make sure your company's social media policy doesn't run afoul of employment law? What under-utilized site has been called a 'social media powerhouse,' and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI?
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012..."
33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far
- B2B Marketing Blog - Webbiquity, August 28, 2012. "Given the widespread adoption of social media marketing practices, the 'if' and 'when' questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).
However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What's the best process for developing a social media marketing plan? How should we staff for this and train current employees to contribute? How do we demonstrate the ROI of social efforts?..."
12 Principles for Handling Negative Online Comments – Part 1
- by Charlie Pownall. ClickZ Asia, December 11, 2012. "... But with customers increasingly taking to Twitter to escalate their unanswered issues – 40 percent of Air Asia’s unanswered customer queries are reputedly placed on micro-blogs – it is imperative that organizations tackle complaints effectively.
Here are six basic principles for handling difficult questions and statements on the social web. These apply to communications, marketing, and customer service issues as much as they do HR and other activities..."
Corporate Social Media Marketing Strategy Checklist for 2013
- by Jasmine Sandler. ClickZ, December 7, 2012. "As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And, as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of SEO from a social standpoint. OK, so let's go..."
14 Ways to Link Social and SEO
- by Harry Gold. ClickZ, December 4, 2012. "Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics - SEO. That fact is that success in social, especially for B2B companies, is very often realized through search. People aren't just finding out about your products, services, and industry thought leadership through your tweets, posts, and other social chatter - they're finding your content that has been woven throughout the web and posted to other sites in organic search results.
Google and other engines are reading and scanning what's happening in social media. They're scanning and indexing public Facebook pages, trending topics in Twitter, every blog post on the web, as well as photos, videos, and all the other things that make up the social constellation..."
State of the Media: The Social Media Report 2012
- NMIncite and Nielsen, 2012. "Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon...
This report reveals insights such as:
- What's driving the continued growth of social media?
- How is consumer usage of social media evolving?
- How is social media impacting marketing?
- Who is using Pinterest?..."