Social Media Marketing
Articles and resources about how to develop a social media strategy, plans and social media marketing in general
This category last updated: 6 June 2013
How not to win friends: Facebook sneaks in fees to promote posts
- by Asher Moses. Sydney Morning Herald, November 1, 2012. "Facebook is being accused of an underhanded bait and switch, with brands and even personal users now forced to pay for "promoted posts" to reach all of their "likers" and friends.
Evidence suggests that the algorithm that determines which posts appear in your News Feed, called EdgeRank, has been tweaked so that posts are visible for under 15 per cent of your connections unless you pay..."
Goodbye, Facebook, and thanks for all the fish...
- by Simon Dell. Marketing Magazine, Posted on October 30, 2012. "Build engagement. That's what social media is about, isn't it? Engaging with the people who've chosen to like your page in order to build a relationship and hopefully nurture a purchase or recommendation from them. Build a community and talk to them frequently about your brand to create an army of adorers.
I, for one, have been a staunch advocate of social media in the past years, and most notably, Facebook as a platform for businesses of all size to reach their target market, or their biggest fans. But I fear it’s time to say goodbye, pack our bags and discover a new way for the SMBs, and even the bigger boys, to engage with their fans.
Let’s use our Facebook page as an example..."
Dealing with social media mishaps
- Posted by Steph. Helpful Technology, October 24, 2012. "When you tweet something about work that you shouldn't have, or from the wrong account and it gets picked up, you want the ground to swallow you up. It's awful, and the chronicles of social media crises are full of heads on pikestaffs..."
Overcoming Social Media Hurdles
- by Heidi Cohen. Posted on October 24, 2012. "10 Point Checklist to Conquer Barriers to Social Media Success. Social media continues to grow in importance. While over 90% of US businesses use social media, there are hurdles to maximizing its effectiveness.
Here are ten common social media hurdles businesses need to conquer and tips to help you achieve this..."
5 Tips For Using Social Media To Boost Customer Loyalty
- By Lindsay Paramore, Business 2 Community, Published October 23, 2012. Here are five easy ways to retain customer loyalty through social media engagement.
1. Ask for Customer Feedback;
2. Run Social Media Contests;
3. Post and Pin Engaging Content;
4. Respond in a Timely Manner;
5. Get Involved in Your Community...
Facebook Not a Strategy - Getting 400 Twitter Followers Not a Business Goal
- Posted by: Vickie Pittard. Social Media Today, Posted October 16, 2012. "The fact that something can be counted or measured does not make it worth measuring. Yet many so-called social media gurus want business owners and CEOs to accept worthless measurements as proof of the effectiveness of their social media programs. What is more, because so many of us are still mystified by social media, far too many people are reluctant to challenge what they are being told. Unless you inhabit some Parallel universe, Facebook is not a strategy, nor will it ever be a strategy. Accumulating 400 Twitter Followers is not a business goal, although it might be a noteworthy feat for many..."
Deloitte Social Media Report 2012 - in pdf format (4245kb)
- (This document requires the use of Adobe Acrobat Reader). Deloitte, June 2012. Australian social media statistics 2012 - 13 million Facebook; 11 million YouTube; 3.8 million Blogspot; 2.0 million LinkedIn; 1.8 million Twitter; 1.6 million WordPress.
Do's and Don'ts -
1. Observe and listen
2. Be prepared to service your brand
3. Amplify your message
4. Integrate your channels.
1. Be an ostrich and bury your head in the sand
2. Ignore the cost of inaction
3. Be inconsistent
4. Comment and think the job is done..."
Deloittes Australia social media report offers guidance for internal comms
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Tuesday, October 9, 2012. "Deloittes Australia has released its Social Media Report 2012, providing much more than a glimpse into how social media is empowering their staff to connect, collaborate and solve problems, sharing wisdom, knowledge and ideas to deliver better customer outcomes..."
9 Step Social Media Strategy - in pdf format (5333kb)
- (This document requires the use of Adobe Acrobat Reader). Paper presented by Laurel Papworth, Social Networks Strategist, to the Creating Open Government Conference 20-22 August, 2012 - Sydney. Contents include: Why am I here? Where do I go? Who am I? Can you help me? What are you doing? How do I behave? What's going on? What's the celebration? All together now?
Social Media: How to Make the Business Case
- by Heidi Cohen, Posted on October 9, 2012. "The Social Media Cost-Benefit Analysis (Proof You Need). Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year.
Despite this, many of these firms still have trouble making the case for social media investment, because they’re not able to track ROI success. In part this is attributable to social media’s evolution from being a small project outside of the budget process to being an integral part of the marketing plan. In the process, different metrics and approaches are needed to support the budget. In the short term, one alternative is to develop a cost-benefit analysis..."
How to master Facebook marketing in 10 days
- By Andrea Vahl. Hubspot, October 2011. Day 1 watch and learn; Day 2 Understand Facebook best practices; Day 3 Learn the lingo; Day 4 Add to your page; Day 5 Create a content calendar; Day 6 Understanding edgerank and the art of engagement; day 7 Put on a show; Day 8 And the winner is... your business; Day 9 Run a targeted Ad campaing; Day 10 Gaining some insights....
Three lessons social marketers can learn from email marketers
- by Richard Gascoyne. E-consultancy, Posted 27 September 2012. "The world of social media has led to significant hype about the possibilities this emerging channel offers marketers. And there is certainly a lot about social media that should get the experienced, informed and enabled marketer salivating.
Social media is not, however, the first new channel marketers have had to adopt in recent years. We don't hear much about how practitioners of social marketing can learn from their colleagues operating in other marketing channels, specifically email, which has evolved considerably in the last few years as well.
Here are the top three lessons I think social media marketers can learn from the way email marketing has progressed..."
Five ways to avoid social media fragmentation
- by James Carson. E-Consultancy Limited, Posted 1 October 2012. "The most common problem I've come across in social media is what I'll call 'fragmentation'. It's the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
What generally occurs is a fragmentation of attention and resources away from what suits the company best – and whatever 'strategy' was in place consequently falls flat because it lacks focus..."
Pinterest: 5 Tactics for This Visual Social Media Mecca
- by Heidi Cohen. ClickZ, October 1, 2012. "Pinterest's dramatic rise as the visual social media mecca for content makes it a critical component of your 2013 social media and content marketing plans.
Pinterest has gathered force in terms of numbers. From a top-line perspective, it attracts over 20 million unique visitors a month who spend almost 16 minutes on the site per visit yielding 1.5 billion page views per month, based on Fast Company's infographic. If that doesn't convince you, Pinterest is the fourth largest source of traffic, according to Shareaholic..."
What is Google+ Really all About?
- by Bas van den Beld. State of Search, 26 September 2012. "Google+ is Google's Social Network, or at least, that is what we all think it is. It is Google's effort to push out Facebook and to be the biggest not just in search, but also in social. But in fact Google+ is not intended to be that Facebook killer. Yes, off course, if Google gets the chance, they will definitely try to beat Facebook. But Google+ in fact is more about data: it will be part of every Google product in the future.
If you listen carefully to what Googlers are saying you will get some nice insights into what the intentions from Google are. They are going to change the online world with Google Plus and the crux is data, identification, personalization and integration..."