Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Social Media Marketing
Articles and resources about how to develop a social media strategy, plans and social media marketing in general
8
Site Articles
- Social Media Marketing for SEO: Earning links, tweets + shares from social media to influence search engine rankings
- Rand Fishkin's presentation from SMX Sydney, 15 April 2011 on earning SEO value from social media marketing.
Added: 18 April 2011
Page views: 584
Rating: 0
Votes: 0
- Creating Your Social Media Blueprint
- Presentation slides from a workshop on emerging social media strategies and tactics for non profit organizations - facilitied by Kevin S Trowbridge, for the United Way of Greater Chattanooga’s Center for Nonprofits on August 4, 2009.
Added: 3 August 2010
Page views: 564
Rating: 0
Votes: 0
- Maximizing the Email Marketing Social Media Connection
- Asks whether email is dead and being replaced by social media usage? Concludes that e-mail is not dead but social network activity is growing quickly. The presentation discusses four ways to maximize the connections between email and social media: Multiply the sharing opportunities; Provide a broader platform for advocates; Shift the control to your consumers; Use e-mail metrics to enhance social ROI.
Added: 12 July 2010
Page views: 830
Rating: 0
Votes: 0
- Social Media for Government
- Presented by Amy Mengel Communications Consultant at www.amymengel.com - How to Blend Traditional and Non-Traditional New Media into your Government Communications Plan - Workshop at ALI’s Social Media for Government Conference. July 12, 2010 - Silver Spring, Maryland
Added: 14 July 2010
Page views: 1,201
Rating: 0
Votes: 0
- Social Media Statistics and Facts 2010 from Box Hill Institute
- The video was put together to showcase social media and emphasise some of what the Box Hill Institute is doing to engage with current and potential students in the digital world.
Added: 20 April 2011
Page views: 2,881
Rating: 0
Votes: 0
- Social Media: A CEO's Crash Course
- The Online Circle's presentation to the CEO Institute about Social Media and Online Marketing for use in business, October 2009.
Added: 2 August 2010
Page views: 640
Rating: 0
Votes: 0
- The Growth of Social Media
- Infographic provided by Jenise Uehara Henrikson showing the growth in use of social media from 2004 through to 2011.
Added: 9 September 2011
Page views: 1,193
Rating: 5
Votes: 1
- The Social Marketing Funnel - presentation
- Presentation by Mike Lewis VP of Marketing & Sales at Awareness, Inc. September 2011
Added: 9 September 2011
Page views: 642
Rating: 0
Votes: 0
177
External Links
- Facebook - Best Practices for your Page and media strategy - in pdf format (776kb)
- (This document requires the use of Adobe Acrobat Reader). Facebook, February 2012. "Facebook's new Pages are mission control for your business, making it more important than ever to coordinate your Page and media efforts. To help you drive business success on Facebook, we offer the following: Best practices for organizational structure; Best practices for Page publishing..."
Added: 21 May 2012;
Page views: 29
Rating: 0
Votes: 0
- Why Your SEO and Social Strategy Should Include Pinterest
- by Steve Beatty, Search Engine Watch, May 17, 2012. "Over the past two years, Pinterest has become a major factor in the online social space. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to their Facebook page) to just over 8.3 million active users currently. Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume)..."
Added: 21 May 2012;
Page views: 30
Rating: 0
Votes: 0
- 10 Social Media Mistakes Marketers Can't Help Making
- Posted by Heidi Cohen, on May 9, 2012. "When it comes to social media, marketers can't help making mistakes. [Check out When Social Media Goes Bad.] In their rush to embrace this hot marketing format or promote their latest campaign, marketers forget everything they've learned about social media and ignore its rules assuming this one time won't matter. But it does, especially to the social media participants they're trying to reach. Here are ten social media mistakes marketers can't help making because social media differs from the way they’ve always done marketing..."
Added: 14 May 2012;
Page views: 86
Rating: 0
Votes: 0
- On Social Media Timing Is Everything! [Research]
- Posted by Heidi Cohen, on May 11, 2012. Facebook, Twitter, Tumblr and Blog Post Timing – 12 Tips. On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. As marketers are continually challenged to create sufficient content, how do you maximize the effectiveness of each piece of content marketing regardless of whether it's a Facebook update, a tweet or a blog post? As any accounting student can tell you the answer is 'It depends.' [Here are some general social sharing tips.]..."
Added: 14 May 2012;
Page views: 164
Rating: 0
Votes: 0
- Social media data: time to stop just measuring and start learning?
- by Jeremy Hollow. E-Consultancy, 10 May 2012. "... Here's a quick test you can do to see if you're really learning or simply counting: Q: Has your approach to social media so far: - Helped you understand how and why (not just if) consumers feel the way they do about you? - Let you find answers to questions you didn't know you had? - Given you the evidence and insight to innovate, solve problems or be creative? - Given you valuable insights to share with other departments?..."
Added: 10 May 2012;
Page views: 98
Rating: 0
Votes: 0
- The 7 Habits of Highly Effective Social Media Marketers
- by Krista Neher. ClickZ, May 9, 2012. "... Below is how "The 7 Habits of Highly Effective People" can be translated into habits that lead to successful social media marketers..."
Added: 10 May 2012;
Page views: 94
Rating: 0
Votes: 0
- 2012 State of Social Media Marketing: Social Media Measurement, Objectives, and Budget Implications - in pdf format (825kb)
- (This document requires the use of Adobe Acrobat Reader).. Marketing Profs, Sponsored by Lithium, May 2, 2012. "There's a clear disconnect between the perceived value marketers get from social media and their ability to demonstrate and act on that value, but it doesn't have to be that way. To prove it, Lithium teamed up with MarketingProfs to delve more thoroughly into the issue of social media marketing ROI, surveying over 450 marketers around how they use social media and what exactly they realize from their efforts. What we found were sometimes subtle and sometimes significant differences in the ways in which marketers approach measurement in the first place, and that the approach made all the difference. Marketers who have graduated from counting social KPIs (like fans and followers) to measuring real business outcomes (like driving word of mouth marketing and accelerating innovation) are those that drive the most impressive ROI. More experienced marketers who focus on long-term strategic goals such as community building and increasing brand awareness are unlocking the full potential of social media and struggling less with demonstrating ROI than their less experienced cohorts..."
Added: 8 May 2012;
Page views: 347
Rating: 0
Votes: 0
- The social media meltdown and how to overcome it
- by Maria Wasing. E-consultancy, Posted 25 April 2012. "Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But it's the very size of the opportunity that's often the biggest problem. When marketing budget and resources are tight, where do you focus?..."
Added: 26 April 2012;
Page views: 124
Rating: 0
Votes: 0
- Social Media Management - Conference - Sydney - 17th & 18th April 2012
- Criterion Conferences Pty Ltd. L’Aqua, Cockle Bay, Sydney. Nurturing communities, thinking social in processes & avoiding reputation damage. Uncover techniques for developing timely and positive responses to negative situations. Develop your community management capabilities to nurture the best community for your brand and enable brand advocates. Debate the best measures and KPIs for social media and influence. Hear advice on creating and implementing appropriate social media policies and models
Added: 10 April 2012;
Page views: 157
Rating: 0
Votes: 0
- Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That
- by Matt McGee. Marketing Land, April 3, 2012. "Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google's incipient social network..."
Added: 10 April 2012;
Page views: 135
Rating: 0
Votes: 0
- 2012 Social Media Marketing Industry Report
- By Michael Stelzner, Social Media Examiner, Published April 3, 2012. "Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are..." [This report is free and available for immediate download until April 19, 2012]
Added: 10 April 2012;
Page views: 301
Rating: 0
Votes: 0
- Five Reasons Businesses Should Be Using Google+
- by Janet Driscoll Miller, Search Insider, Tuesday, April 3, 2012. "For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? There are essentially three main parts to Google+ for businesses: - Google+ pages - Google+ badges - +1 Buttons The three main elements of Google+ each have their own benefits..."
Added: 4 April 2012;
Page views: 138
Rating: 0
Votes: 0
- How to Build a Social Media Campaign
- Optify, 2011. "Conducting a social media marketing campaign means actively starting conversations online, pushing content, asking questions, driving traffic and expanding visibility. As you create links and blog mentions, interested consumers see these and click through... A well-executed social media marketing campaign can be a highly effective mean to generate buzz, drive traffic, garner leads, measure customer sentiment, enhance customer relationships, position employees as thought leaders, and build brand equity. If you haven’t already entered the world of social media marketing, the time is now. As you embark on executing your social media campaign, you have an illuminated path to follow: plan your campaign; create great content, landing pages and lure language; distribute content via social media channels; track and measure; iterate and refine. We’ve deconstructed each of these critical steps and have provided you with the essential information you’ll need to execute a successful social media campaign." [Requires Registration]
Added: 23 March 2012;
Page views: 476
Rating: 0
Votes: 0
- How to Defeat the Social Media Skeptics in Your Company
- by Mashable Video. Mashable, 14 March 2012. "For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value. Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of 'running the gauntlet'. He believes it so strongly that he even wrote a book with the same title that promises to teach people how to push forward with their social media dreams..."
Added: 15 March 2012;
Page views: 91
Rating: 0
Votes: 0
- Google +1 Button Turns Red & Give Thanks For +1s
- by Danny Goodwin, Search Engine Land, March 7, 2012. "Google has made a couple of changes involving the +1 buttons. The first in an aesthetic change that will change the button's color scheme to red and white, while the other gives you the option to thank other Google+ users for +1’ing web pages..."
Added: 15 March 2012;
Page views: 100
Rating: 0
Votes: 0
This category last updated: 21 May 2012
Search, Login and Options
Search
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
