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Rules and Regulations of Digital Communications Around the World

by Rick Buck. ClickZ, July 20, 2011. "In last month's column, I wrote about how the digital communications legal landscape is like the weather in New England - constantly changing. And while change is a constant, there are a few best practices marketers can adhere to in order to stay above the law in almost any region of the world. They are: achieve a high degree of marketing relevance; obtain explicit permission; provide transparent disclosure when gathering customer data; and let consumers control how they provide their data and how you use it. In this month's column, I will delve deeper into the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) - and how marketers can keep up with the constant changes..."

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