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Like Weather in New England: New Rules of Digital Communications
by Rick Buck. ClickZ, June 22, 2011. "... You have to constantly stay abreast of the new rules and regulations of digital communications, not only for the U.S, but across the globe..."
Further information on Like Weather in New England: New Rules of Digital Communications
Last updated: 26 July 20111
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- Rules and Regulations of Digital Communications Around the World
- by Rick Buck. ClickZ, July 20, 2011. "In last month's column, I wrote about how the digital communications legal landscape is like the weather in New England - constantly changing. And while change is a constant, there are a few best practices marketers can adhere to in order to stay above the law in almost any region of the world. They are: achieve a high degree of marketing relevance; obtain explicit permission; provide transparent disclosure when gathering customer data; and let consumers control how they provide their data and how you use it. In this month's column, I will delve deeper into the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) - and how marketers can keep up with the constant changes..."
Added: 26 July 2011
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