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Behavioural Targeting
Articles and resources about behavioural targeting.
1
Site Articles
- Behavourial Targeting
- Articles and resources about behavourial targeting.
Added: 9 December 2005
Page views: 4,081
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- Track Who's Tracking You With Mozilla Collusion
- by Adam Ostrow. Mashable, 28 February 2012. "Long Beach, Calif. — Mozilla CEO Gary Kovacs took the TED stage Tuesday morning to introduce Collusion, a Firefox browser add-on that lets you track who’s tracking you across the web for behavioral targeting purposes..."
Added: 5 March 2012;
Page views: 143
Rating: 0
Votes: 0
- To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising
- by Omer Tene - College of Management - School of Law, Israel; and Jules Polonetsky - Future of Privacy Forum, SSRN, August 31, 2011. "Abstract - The past decade has seen a proliferation of online data collection, processing, analysis and storage capacities leading businesses to employ increasingly sophisticated technologies to track and profile individual users. The use of online behavioral tracking for advertising purposes has drawn criticism from journalists, privacy advocates and regulators. Indeed, the behavioral tracking industry is currently the focus of the online privacy debate. At the center of the discussion is the Federal Trade Commission’s Do Not Track (DNT) proposal. The debate raging around DNT and the specific details of its implementation disguises a more fundamental disagreement among stakeholders about deeper societal values and norms. Unless policymakers address this underlying normative question – is online behavioral tracking a social good or an unnecessary evil – they may not be able to find a solution for implementing user choice in the context of online privacy. Practical progress advancing user privacy will be best served if policymakers and industry focus their debate on the desirable balance between efficiency and individual rights and if businesses implement tracking mechanisms fairly and responsibly. Policymakers must engage with these underlying normative questions; they cannot continue to sidestep these issues in the hope that 'users will decide' for themselves..."
Added: 13 October 2011;
Page views: 237
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- Privacy Experts Urge Lawmakers To Address Ethics Of Behavioral Targeting
- by Wendy Davis. Daily Online Examiner, Wednesday, October 12, 2011. "Privacy bills that would regulate online behavioral targeting are pending on the Hill right now, as is the Federal Trade Commission's proposal for a universal 'do-not-track' mechanism. For the most part, officials are calling for companies to inform users about online behavioral targeting -- or tracking users as they surf the Web in order to serve them targeted ads -- and to allow them to opt out..."
Added: 13 October 2011;
Page views: 435
Rating: 0
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- Rules to Live By When Implementing Behavioral Targeting Tactics
- by Amy Manus. Clickz, May 11, 2011. "There's no question that the identification of behaviors and insights are leading the cause when it comes to consumer engagement (with a greater degree of relevancy based on their preferences and interests). With consumers spending more time than ever online, it is evident advertisers have a better sense of their passion points, intended purchases, and even grievances against brands, specifically down to the cookie level..."
Added: 12 May 2011;
Page views: 483
Rating: 0
Votes: 0
- AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements - in pdf format (267kb)
- (This document requires the use of Adobe Acrobat Reader). By Saranga Komanduri, Richard Shay, Greg Norcie, and Lorrie Faith Cranor. CyLab - Carnegie Mellon University, Pittsburgh, PA, March 30, 2011 - CMU-CyLab-11-005. "Abstract - Online behavioral advertisers track users across websites, often without users' knowledge. Over the last twelve years, the online behavioral advertising industry has responded to the resulting privacy concerns and pressure from the FTC by creating private self-regulatory bodies. These include the Network Advertising Initiative (NAI) and an umbrella organization known as the Digital Advertising Alliance (DAA). In this paper, we enumerate the notice and choice requirements the DAA and NAI place on their members and check for compliance with those requirements by examining members' privacy policies and reviewing ads on the top 100 websites. We also test DAA and NAI opt-out mechanisms and categorize how their members de ne opting out. Our results show that most members are in compliance with some of the notice and choice requirements, but there are numerous instances of non-compliance. Most examples of non-compliance are related to the enhanced notice" requirement, which requires advertisers to mark behavioral ads with a link to further information and a means of opting out..."
Added: 31 March 2011;
Page views: 659
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- Wary welcome for self-policing of online ads
- by Lara Sinclair. The Australian, March 21, 2011. "The federal government has given lukewarm approval to moves by the online advertising industry to create voluntary guidelines that show people how to opt out of online behavioural advertising. The advertising practice involves placing cookies, or pieces of data, on a user's internet browser to monitor that user's web surfing habits in order to match advertising to their interests..."
Added: 21 March 2011;
Page views: 709
Rating: 0
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- User-tracking ads guidelines not good enough: experts
- by Julian Lee. The Age, March 21, 2011. "Experts say new guidelines aimed at making it easier for people to block ads based on their web-browsing behaviour fall short of protecting their privacy. From today consumers can opt out of receiving targeted ads based on some of the websites they visit as part of a push by the $2 billion online advertising industry to address concerns over online privacy..."
Added: 21 March 2011;
Page views: 784
Rating: 0
Votes: 0
- Your Online Choices: a guide to online behavioural advertising
- Australian Digital Advertising Alliance. "This website has been put together to help you understand online behavioral advertising... a practice that is based on internet activity and allows advertisers to deliver advertisements to web users which reflect their interests. It's safe, transparent, and designed to empower you, the consumer. To enforce this practice, industry representatives have developed the Australian Best Practice Guideline for Online Behavioural Advertising... The Australian Best Practice Guideline is based on seven principles developed to better foster transparency, knowledge, and choice for consumers and apply consumer-friendly standards to online behavioural advertising, often referred to simply as OBA. The principles specify that organisations should provide notice of their OBA practices to consumers and enable consumers to exercise their right to opt out of receiving OBA, keep OBA data safe, carefully and appropriately handle OBA that relates to sensitive segmentation and establish an effective accountability and complaint handling mechanism..."
Added: 21 March 2011;
Page views: 1,136
Rating: 0
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- Draft Report on the 2010 Office of the Privacy Commissioner of Canada's Consultations on Online Tracking, Profiling and Targeting and Cloud Computing
- Office of the Privacy Commissioner, October 25, 2010. "In the spring of 2010, the Office of the Privacy Commissioner of Canada (OPC) held consultations on online tracking, profiling and targeting; and cloud computing. The OPC received in total 32 written submissions and held three public events in Toronto, Montreal and Calgary, attended by representatives of other privacy commissioner offices and industry, as well as academics, advocates, and members of the public. With respect to online tracking, profiling and targeting, the written submissions focused primarily on behavioural advertising — what it is, what the benefits and risks are, and what self-regulatory measures are in place. Many respondents and participants raised various privacy issues in relation to online tracking, profiling and targeting. In terms of general privacy concerns, the blurring of the public/private divide and its effects on reputation was seen as a significant issue. Children's activities online and the need to incorporate privacy into digital citizenship programs were also concerns that were raised. The consultations were also an opportunity to examine the practice of online tracking, profiling and targeting through the lens of the Personal Information Protection and Electronic Documents Act (PIPEDA)..."
Added: 16 March 2011;
Page views: 772
Rating: 0
Votes: 0
- Are You Ready for Behavioral Marketing?
- By Andrea Fishman, ClickZ, March 24, 2010. "Onsite behavioral marketing programs, delivering customized, targeted Web content are emerging as an appealing option for businesses seeking new ways to drive sales and improve conversion rates in an era where accountability for marketing spend continues to grow. Shifting from mass market messaging to customized, diversified messaging enables marketers to narrow their focus to high value conversion points - and tailor their message to deliver richer, more relevant interactions..."
Added: 26 March 2010;
Page views: 653
Rating: 0
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- What Is Behavioral Targeting - And What It Is Not
- By Amy Manus, ClickZ, March 17, 2010. "There's no question that the behavioral targeting evolution has spawned questions about what it can and cannot do from an advertising perspective. And there's no question that marketers of all types and sizes are definitely sitting up and taking notice. According to eMarketer, online advertising spending for behavioral targeting will grow by 21.6 percent this year from last, and continue the growth trend with 20 percent plus growth every year until 2014. With the rise in popularity, there are a lot of questions about behavioral targeting - specifically, its efficacy. Following is a guide that will help you recognize this practice and what it isn't..."
Added: 18 March 2010;
Page views: 703
Rating: 0
Votes: 0
- Behavioral Targeting & Google Analytics: How To Create Personas
- by Daniel Waisberg. Search Engine Land, December 22, 2009. "... The first step to a successful behavioral targeting process is finding the right targets. It is not always obvious which users should be 'bucketed' together. Creating effective buckets requires knowledge about the site and a careful analysis of the data. It is important to have clear objectives; this way we can pinpoint the type of person we are targeting, measure our success and optimize for maximum effect..."
Added: 23 December 2009;
Page views: 1,119
Rating: 0
Votes: 0
- Hypertargeting Registered Users
- By Harry Gold, ClickZ, December 8, 2009. "Hypertargeting, a term coined by MySpace, describes the social network's ability, as it puts it, to, "tap into self-expressed user information" and "reach the consumers most likely to be receptive to your brand."..."
Added: 10 December 2009;
Page views: 431
Rating: 0
Votes: 0
- Behavioral Targeting: Creating A Unique Experience For Each Visitor
- by Daniel Waisberg. Search Engine Land, November 18, 2009. "Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? The answer is usually no. In this and a following post I will explain the value that behavioral targeting offers, and show how a marketer can make use of BT to make the website experience richer for users, and increase conversion rates..."
Added: 19 November 2009;
Page views: 757
Rating: 0
Votes: 0
- Americans Reject Tailored Advertising and Three Activities that Enable It
- by Joseph Turow - University of Pennsylvania - Annenberg School for Communication; Jennifer King - Berkeley Center for Law & Technology; University of California, Berkeley - School of Law; Chris Jay Hoofnagle - University of California, Berkeley - School of Law, Berkeley Center for Law & Technology; Amy Bleakley - Annenberg Public Policy Center; Michael Hennessy - Annenberg Public Policy Center. Social Science Research Network, Working Paper Series, September 29, 2009. "This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and then tailoring advertisements for the users based on those actions. While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible..."
Added: 12 October 2009;
Page views: 771
Rating: 0
Votes: 0
This category last updated: 5 March 2012
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