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Online Marketing
Articles and resources about trends and issues in online marketing.
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- 2009 Retention Marketing Checklist
- By Heidi Cohen, ClickZ, January 26, 2009. Discusses seven factors you should consider when marketing to your existing customers along with six key retention marketing metrics.
Added: 28 January 2009;
Page views: 675
Rating: 0
Votes: 0
- Search Improves All Marketing Aspects
- By Augustine Fou, The ClickZ Network, November 20, 2008. "Digital marketing requires immediate, specific knowledge of consumers' habits and expectations. Forrester Research estimates that over 80 percent of these consumers' online journeys begin with search. They ignore ads and do their own online research when they need information, to the tune of some 8 billion searches per month. When people search, they express their interests and their needs at that moment. Search, then, can and should impact all aspects and phases of marketing. In other words, search is much more than just an opportunity for marketers to push out another message, albeit targeted and timely..."
Added: 26 November 2008;
Page views: 999
Rating: 0
Votes: 0
- WebTrends Seminar Invitation: Innovative Marketing Direction for the Online World
- WebTrends invites you to attend one of their marketing seminars focused on how to create successful digital marketing strategies. The seminar will focus on how to: utilise the power of web analytics to improve and optimise customer engagement; enhance the performance of your website; Automatically manage and optimise your PPC Campaigns with simplicity; create targeted communications with potential customers based on online audience responses and behaviours; turn online interest into sales. Marketing visionary, Conrad Bennett is keynote speaker at the seminars. Melbourne 25 September 2008 and Sydney 27 November 2008.
Added: 11 November 2008;
Page views: 1,269
Rating: 0
Votes: 0
- A Common Sense Approach to Online Marketing - SBM Unleashed
- by David Wallace. Search Engine Guide, September 22, 2008. "While it's easy to get overwhelmed about going up against big businesses in marketing realms like search engine optimization, blogging, viral marketing, community building and analytics, a good dose of common sense can really level the playing field..."
Added: 29 September 2008;
Page views: 698
Rating: 0
Votes: 0
- Branding & Search: Your Best Defense Against Losing Ground to Competitors
- by Paul Wilson. Search Engine Land, September 24, 2008. "Branding is essential to the overall health of an organization - on that we can all agree. Moreover, search plays an important role in branding today. In fact, the impact of search on brand is widely documented by various research studies..."
Added: 25 September 2008;
Page views: 642
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for Your Site Logo
- by Stoney deGeyter. Search Engine Guide, 4 September 2008. "This list contains a few items that pertain to site logo, how it's placed and its functional implementation..."
Added: 5 September 2008;
Page views: 664
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist, Period!
- by Stoney deGeyter. Search Engine Guide, September 2, 2008. "... Below is my master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn't cover any "how tos," which are essential ingredients to successful online marketing, but sometimes you need to first know what to do so you can then discover how to do it..."
Added: 3 September 2008;
Page views: 944
Rating: 0
Votes: 0
- Three Dimensions to Improve Marketing Effectiveness
- By Heidi Cohen, The ClickZ Network, August 28, 2008. Heidi looks at how online marketers can learn important segmentation lessons from the US presidential marketing campaigns. The three major segmentation dimensions she discusses are: demographic traits; psychographic characteristics, and behavioral actions. Then she discusses how to evaluate your segmentation's success by looking at a combination of measures.
Added: 29 August 2008;
Page views: 869
Rating: 0
Votes: 0
- Social Media Marketing ROI - Metrics and Analysis
- by Muhammad Saleem. Search Engine Land, August 26, 2008. "... While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns..."
Added: 28 August 2008;
Page views: 829
Rating: 0
Votes: 0
- Social Media Marketing for Beginners
- By Anna Maria Virzi, The ClickZ Network, August 22, 2008. "Companies that ignore social media do so at their peril. That theme was repeated during four panel discussions this week at SES San Jose, where experts in social media and search marketing offered practical advice about how businesses should approach this evolving channel. "Five of the top 10 sites are social media. You need to go where the people are," said Rob Key, CEO of Converseon, a social media marketing agency..."
Added: 22 August 2008;
Page views: 832
Rating: 0
Votes: 0
- Social media marketing - a guide
- by David Eaves. Webcredible, April 2008. "Social media has turned the web upside down in the last few years and has the power to literally make or break your online marketing campaign. Done well a social media campaign can result in increased brand exposure, thousands of new website visitors and natural links to improve those all important search engine rankings..."
Added: 7 April 2008;
Page views: 795
Rating: 0
Votes: 0
- E-Mail: Online Marketing's Overlooked Stepchild?
- By Jeanne Jennings. The ClickZ Network, July 30, 2007. "... E-mail is like any other type of marketing. It takes time to perfect your approach. Many marketers seem impatient with email. If they don't hit a homerun out of the park with their initial efforts, they stop trying..."
Added: 31 July 2007;
Page views: 1,163
Rating: 0
Votes: 0
- Enterprises leaning more on Web analytics as foundation for online marketing
- But employees often lack skills to fully exploit increasingly complex tools, study says, by Heather Havenstein. Computerworld, May 4, 2007. "Web analytics tools, traditionally stand-alone products used to measure Web site hits, are increasingly being integrated with other key tools to become the "brains" behind enterprise marketing efforts, according to a report released this week..."
Added: 10 May 2007;
Page views: 747
Rating: 0
Votes: 0
- Making Your Online Marketing Tactics Count
- By Erin Walker. Search Engine Guide, April 11, 2007. "... Website usability is easily the most overlooked factor in website development, and it's also the area that the fewest web designers truly understand. Content, design, navigation, load time, and other factors will either help convert visitors or drive them away...
Added: 16 April 2007;
Page views: 1,006
Rating: 0
Votes: 0
- Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts
- Tuesday, March 6, 2007 10:00 am. Panelists Info: Eric T. Peterson Best Selling Book & Blog Author, Marla Chupack Moderator, AMA Play time: 60 mins. "This free one-hour webcast hosted by Aquent will focus primarily on ten simple but proven strategies marketers can use tomorrow to leverage web analytics and improve their online success. It will secondarily address a number of more advanced topics, including analytic challenges related to social media, rich Internet applications, blogs, and podcasts..."
Added: 15 March 2007;
Page views: 634
Rating: 0
Votes: 0
This category last updated: 9 May 2012
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