by Derek Edmond, Search Engine Watch, September 15, 2011. "Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives..."
Further information on 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
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