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Online Marketing
Articles and resources about trends and issues in online marketing.
5
Categories
- Behavioural Targeting
- Articles and resources about behavioural targeting.
- Email Newsletters
- Articles and resources about email newsletters in government.
- Social Media Marketing
- Articles and resources about how to develop a social media strategy, plans and social media marketing in general
- Twitter and Online Marketing
- Articles and resources about how government and other organisations can use Twitter to market themselves.
- Viral Marketing
- Articles and resources about how to use viral marketing and brand awareness techniques to drive traffic to your website.
1
Site Articles
- Mobile Marketing Playbook
- Below is an extract from the Mobile Marketing Playbook on "Ten Reasons Mobile Marketing Matters Right Now": There's so much buzz about mobile marketing that it's easy to dismiss it, or to check off a few mobile tactics and say you're doing enough with mobile. Here are the top ten reasons why mobile matters right now. They illustrate why marketers need a comprehensive mobile roadmap as part of their integrated communications plan to take full advantage of the exciting opportunities ahead.
Added: 1 November 2010
Page views: 790
Rating: 0
Votes: 0
118
External Links
- New study is first to test the actual impact of branded apps on consumers
- Research found that mobile applications can stimulate interest in new product categories. Indiana University, December 8, 2011. "Bloomington, Indiana - A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple's iPhone and Google's Android may be some of the most powerful forms of advertising yet developed... The study confirms that using branded mobile phone apps increases a consumer's general interest in product categories and improves the attitude they may have toward the sponsoring brand. The researchers also found that mobile apps which are informational in nature or utilitarian were more likely to engage users than those where the app focused on entertainment or gaming..."
Added: 15 December 2011;
Page views: 137
Rating: 0
Votes: 0
- Online Newsrooms Content Marketing Checklist: 'Tis the Season & the Future
- by Lisa Buyer. Search Engine Watch, December 7, 2011. "... Have you looked at your online newsroom lately? If you don’t have one, you aren't alone. About half (48.4 percent) of corporate communicators report having an online newsroom, and almost 13 percent more indicate an intention to develop one in the future. So what does this mean, practically speaking? Think about it: 52 percent of corporate communicators don’t have an online newsroom. How about making that number work for you as a competitive SEO and content marketing advantage? This could be your marketing secret weapon and competitive advantage for 2012..."
Added: 8 December 2011;
Page views: 124
Rating: 0
Votes: 0
- Marketing Metrics and Analytics
- Marketo, 2011. "...Download this 70-page, all-encompassing guide to learn: The right metrics for understanding and interpreting marketing results; Why measuring marketing programs is difficult, and how to do it correctly and efficiently; Revenue metrics that get the executives' attention and prove marketing ROI; The critical elements of a marketing dashboard..."
Added: 9 November 2011;
Page views: 126
Rating: 0
Votes: 0
- A Food Pyramid for Content Marketing
- By Tracy Gold. Content Marketing Institute, September 15, 2011. "... While every content marketing program is different, I've created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy..."
Added: 11 October 2011;
Page views: 312
Rating: 0
Votes: 0
- Is your Marketing Searchcentric? It Needs to Be
- by David Malmborg. SEO Blog, September 27, 2011. "... With Google and Bing using social media signals in ranking factors, and Google Panda slapping sites with poor content (or for just being generally poor) in addition to implementing machine learning so analytics, structure, and click-through-rates make a big difference, it is more obvious than ever that SEOs are not dealing with just search rankings and keywords. You not only need to be knowledgeable about SEO and search engines in general, but it is vital that your SEO is fully integrated into your entire marketing strategy. In this post I try to graphically illustrate how search is center stage in online marketing..."
Added: 6 October 2011;
Page views: 214
Rating: 0
Votes: 0
- 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
- by Derek Edmond, Search Engine Watch, September 15, 2011. "Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives..."
Added: 22 September 2011;
Page views: 248
Rating: 0
Votes: 0
- Rules and Regulations of Digital Communications Around the World
- by Rick Buck. ClickZ, July 20, 2011. "In last month's column, I wrote about how the digital communications legal landscape is like the weather in New England - constantly changing. And while change is a constant, there are a few best practices marketers can adhere to in order to stay above the law in almost any region of the world. They are: achieve a high degree of marketing relevance; obtain explicit permission; provide transparent disclosure when gathering customer data; and let consumers control how they provide their data and how you use it. In this month's column, I will delve deeper into the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) - and how marketers can keep up with the constant changes..."
Added: 26 July 2011;
Page views: 255
Rating: 0
Votes: 0
- Like Weather in New England: New Rules of Digital Communications
- by Rick Buck. ClickZ, June 22, 2011. "... You have to constantly stay abreast of the new rules and regulations of digital communications, not only for the U.S, but across the globe..."
Added: 26 July 2011;
Page views: 156
Rating: 0
Votes: 0
- eMarketer Webinar: Secrets to Online Marketing Success
- Posted By: Daniel Caridi. eMarketer, Friday, July 1, 2011. Key takeaways: The 7 most important digital marketing metrics; How to achieve ROI from your social media efforts; How to create a deeper level of engagement with consumers who are increasingly resistant to advertising messages; Which digital marketing communications work best at attracting consumers..."
Added: 14 July 2011;
Page views: 249
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting You
- by Stoney deGeyter. Search Engine Guide, July 7, 2011. "Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your content can effectively reach your audience. So far in this series, everything we have discussed has to do with the set-up and creation of your online PR. All of the online elements need to be taken care of before you can push your story out online. Pushing it out before it's ready will lead to a colossal failure. However, how and where you push your message out is just as critical for it's success. In this final post, we'll look at the details around how you can broadcast your message to get the most value from your audience, search engines and the social sphere..."
Added: 11 July 2011;
Page views: 248
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2
- by Stoney deGeyter. Search Engine Guide, July 5, 2011. "In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we'll look more at the content itself and how you can improve it for a better searcher and reader experience..."
Added: 6 July 2011;
Page views: 225
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
- by Stoney deGeyter. Search Engine Guide, July 1, 2011. "... Any good writer knows that there is more to a good story than meets the eye. Anybody can throw some words on a page, but it takes a lot of thought and prep work to take a story and turn it into something that is valuable, or succeeds at fulfilling it's intended purpose. Writing online PR content isn't much different than offline PR content. Many of the staples remain the same. However, because you're dealing with a different audience than you might otherwise have dealt with offline, you have to take the nuances of this new audience into consideration before, during and after crafting your story for consumption. While the tenants of good writing remain, the action of carrying out those tenants can sometimes be very different..."
Added: 5 July 2011;
Page views: 213
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
- by Stoney deGeyter. Search Engine Guide, June 28, 2011. "... Every good story starts with some background research. After all, we don't just jump right in and start telling a story we know nothing about. We have to do a little digging first to understand the issues, pros, cons, benefits, who the audience is, what their needs are, etc. Only when you have this information can you begin to craft your story. In addition to the normal background research one does for a good story or PR piece, there are some additional factors that must be considered when publishing content online. You're not just trying to get your content to your audience, but you have to make your content available for your audience to find..."
Added: 5 July 2011;
Page views: 252
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
- by Stoney deGeyter. Search Engine Guide, June 16, 2011. "... Every piece of content you create should have a goal in mind. What is it trying to achieve? What do you want people to do? How is this going to benefit your company? These and many other questions need to be answered before you even begin writing. Being online, we have to look at specific set of goals that are unique to the web. As we noted at the end of Part 1, there are three things we have to keep in mind: Search, Social, and Conversions. What goals do we need to have in place in order to be successful in each of those areas? Let's look at four goals of your online PR. These should help you in crafting better pieces of content designed for the internet audience..."
Added: 28 June 2011;
Page views: 249
Rating: 0
Votes: 0
- Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
- by Stoney deGeyter. Search Engine Guide, June 14, 2011. "... There is a big difference between reading things online versus offline. We often want to think that reading is reading is reading. But reading here isn't the same as reading there. The mindset between on- and offline is vast..."
Added: 27 June 2011;
Page views: 242
Rating: 0
Votes: 0
This category last updated: 15 December 2011
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