Very—for some issues, at least. eMarketer, August 19, 2009. "... Bold Software, creator of one such e-commerce live chat solution, conducted a survey of US online buyers to investigate whether the feature had an effect on online shopping habits. The study found that online buyers who had used live chat were more likely to make online purchases at least once a week (40%) than buyers who had never chatted (22%)..."
Further information on How Helpful Is Live Chat?
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