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SEO for Multilingual Marketing

By Christian Arno. SitePoint, December 15, 2009. "Summary: A multilingual marketing strategy should be the cornerstone of any international initiative. Businesses of all sizes can go global with nothing more than a web site, a networked computer, and a bundle of entrepreneurial savvy. But to do so, it’s vital to think local. Using inappropriate style, grammar, tone, and terminology can hamper progress in new markets, hence why localization is a key underpinning facet of any global strategy. Search engine optimization is central to web site localization and any organization that fails to localize its web site properly is missing a trick..."

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Added: 21 December 2009 Page views: 870 Rating: 0 Votes: 0
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Last updated: 21 December 2009