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Effectively Managing Multilingual Content Segmentation

by Bill Hunt. Search Engine Land, July 6, 2010. "No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look like the statue of David. Many just append local market content to the root domain and let it dangle there without any real connection to the main site. Other sites others are using content management systems (CMS) that simply append a country or language parameters to the URL and hope the content they are pulling is the correct. Here are some examples of how to and how not to manage your local language content..."

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