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5 Factors of Mobile Application Success

by Paul Schoknecht. ClickZ, February 10, 2012. "A member of my team was asked to evaluate the potential success of a client's mobile application. In order to understand what "makes or breaks" any given app, she analyzed the successes and failures of a number of branded mobile apps. From this qualitative research, she identified five factors that will predict the success or failure of a branded app, outlined below..."

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Added: 22 February 2012 Page views: 147 Rating: 0 Votes: 0
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Last updated: 22 February 2012