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Mobile Web
Articles and resources about how people are using the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other small devices connected to a computer network.
3
Site Articles
- Mobile Marketing Playbook
- Below is an extract from the Mobile Marketing Playbook on "Ten Reasons Mobile Marketing Matters Right Now": There's so much buzz about mobile marketing that it's easy to dismiss it, or to check off a few mobile tactics and say you're doing enough with mobile. Here are the top ten reasons why mobile matters right now. They illustrate why marketers need a comprehensive mobile roadmap as part of their integrated communications plan to take full advantage of the exciting opportunities ahead.
Added: 1 November 2010
Page views: 845
Rating: 0
Votes: 0
- Mobile web browsing statistics March 2009 - January 2010
- Mobile devices accounted for 1.48% of browsing in January 2010 compared with 0.6% in March 2009.
Added: 12 February 2010
Page views: 1,349
Rating: 0
Votes: 0
- Top 10 Mobile Internet Trends - Feb 2011
- The top 10 Mobile Trends – Rapid Growth + Disruption include: 1. Mobile Platforms Hit Critical Mass; 2. Mobile is Global; 3. Social Networking Accelerating Growth of Mobile; 4. Time Shifting to Mobile Usage; 5. Mobile Advertising – Growing Pains But Huge Promise; 6. mCommerce – Changing Shopping Behavior; 7. Emergence of Virtual Goods & In-App Commerce; 8. Not All Platforms Are Created Equal; 9. Change Will Accelerate, New Players Emerging Rapidly; 10. Summary Trends to Watch...
Added: 20 April 2011
Page views: 1,378
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319
External Links
- Mobile Sites: Choosing an Implementation Process and Strategies
- by Kristine Schachinger, Search Engine Watch, May 17, 2012. "The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. So what to do?..."
Added: 21 May 2012;
Page views: 128
Rating: 0
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- New research shows smartphone growth is global
- Posted by Dai Pham, Group Product Marketing Manager, Google Mobile Ads. Google Official Blog, 16 May 2012. "Last October, we launched Our Mobile Planet, a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them. Today, we're releasing new 2012 research data, and the findings are clear—smartphone adoption has gone global. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones..."
Added: 16 May 2012;
Page views: 71
Rating: 0
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- Mobile Action Codes in Magazine Advertising Including QR Codes and Watermarks Q1 2012 - in pdf format (2,531kb)
- (This document requires the use of Adobe Acrobat Reader). By Roger Matus, Executive Vice President, Ann Carver, Analyst, and Maria Tricca, Marketing Manager, Nellymoser, Inc. May 2012. "... During Q1 2012, Nellymoser reached these key conclusions based on this study: • QR codes and other types of action codes have become established in magazine advertising. For five straight months, 8% to 9% of magazine ad pages contained a code. This is up significantly from March 2011, when 3.55% of ad pages contained an action code. • QR codes are the clear market leader. Digimarc watermarks and SpyderLynk SnapTags entered the market with large campaigns in single issues. • Almost all action code experiences have been mobile-optimized. • Four types of campaigns dominate the use of action codes: • Video demonstrations and branding • Data capture and list building. • Links to e-commerce sites and store locators for brick-and-mortar locations. • Social media sharing with links to Facebook and Twitter. About 45% of all action codes used in magazines (619) came from companies in just four industries: beauty, health, home and fashion. • More than 85% of action codes are placed on the bottom half of the page..."
Added: 16 May 2012;
Page views: 262
Rating: 0
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- 20 ways to use QR codes correctly
- by Sean X Cummings. iMedia Connection, May 10, 2012. "... it's obvious that QR codes are increasingly being used to capture consumers' attention... However, the barriers to universal adoption are just too high for them to be anything other than a tool, and a clunky one at that. They are a tactic, not a business strategy, and tactics are only useful as long as there are creative uses that inspire and delight people..."
Added: 10 May 2012;
Page views: 92
Rating: 0
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- How to Guide: Mobile and Cookies Legislation
- by Mark Brill. Published by The DMA Mobile Marketing Council, First edition, April 2012. "From 26th May 2011 additional measures generally referred to as ‘cookies regulations’ came into force as part of an update of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). From now on in this paper, we will refer to the recently amended regulations as 'the Regulations.' Recognising implementation issues, the ICO has set a deadline of May 2012 before they start to enforce fully the Regulations insofar as they apply to the use of cookies and similar technology. This paper looks at the legal, compliance, technical and best practice issues around the Regulations in relation to mobile devices. For the purposes of this paper, we have used “mobile devices” to cover both mobile phones and tablet devices which use mobile or mobile-style operating systems ..."
Added: 10 May 2012;
Page views: 76
Rating: 0
Votes: 0
- How will the EU cookie law affect mobile marketing?
- by Graham Charlton. E-consultancy, Posted 8 May 2012. "The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there's the question of how it translates to mobile. To recap: the 'cookie law' covers the use by businesses of information stored on users' 'terminal equipment' and this covers mobile sites and apps as well as desktop sites. In a new white paper, Mark Brill from the DMA has bravely attempted to untangle some of the issues around mobile and the cookie law..."
Added: 10 May 2012;
Page views: 89
Rating: 0
Votes: 0
- Building Websites Optimized for All Platforms (desktop, mobile, etc.)
- by Duane Forrester. Bing Community - Webmaster Center blog, 7 March 2012. "Today the Web is accessible almost everywhere. Our PC, laptops, tablets, smartphones and more allow us to access content anywhere, anytime. This also means there is a need to show content in many ways, optimized to different environments. A common SEO question we receive is how to optimize websites for various platforms such as desktop, mobile phone, tablet, etc. At Bing, we want to keep things simple by proposing the 'one URL per content item' strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding sub-optimal and underperforming results. It can help manage unwanted bandwidth usage as well..."
Added: 10 May 2012;
Page views: 99
Rating: 0
Votes: 0
- 5 Mobile Trends Brands Need to Watch
- by Jonathan Gardner. Mashable, 30 April 2012. They are: 1. Augmented Reality; 2. The New Biotech ; 3. Consumer-Controlled Media; 4. Multi-Platform Marketing; 5. Innovation Without Borders.
Added: 3 May 2012;
Page views: 97
Rating: 0
Votes: 0
- Seven best practice tips for mobile marketers
- by Igor Faletsk. E-consultancy, 18 April 2012. "There are now plenty of stats and surveys which show the growing importance of mobile marketing. For example, recent stats from Knotice showed that 27% of emails are opened on mobile devices, while mobile commerce has grown steadily over the last two or three years. So what is best practice for mobile marketing? Here are seven tips to maximise your mobile campaigns..."
Added: 19 April 2012;
Page views: 103
Rating: 0
Votes: 0
- Apps Risk Creating New World of Exclusion, Report Finds
- E-Access Live Bulletin, Wednesday, April 18th, 2012. "Developers of mobile apps must build in 'as much choice, adaptability and flexibility as possible' to their products to maximise accessibility for disabled people, or risk creating a whole new world of digital exclusion, a new report finds. 'Moving together: mobile apps for inclusion and assistance' was written by E-Access Bulletin editor Dan Jellinek with Peter Abrahams of Bloor Research, on behalf of the OneVoice for Accessible IT Coalition..."
Added: 19 April 2012;
Page views: 243
Rating: 0
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- Moving together: mobile apps for inclusion and assistance
- by Dan Jellinek and Peter Abrahams. The OneVoice for Accessible ICT Coalition, 2012. "Mobile 'apps' have huge potential to help and liberate disabled people and the elderly, offering new-found independence through access to information and services on the move. But there is also the potential to further exclude people by creating technologies that are hard to access by some groups of people such as blind people using speech tools or deaf people using captions. App developers may not know how to design accessible products. When combined with the gold rush mentality and the meteoric rise of the app – 'anything goes, but get there first' – accessibility is very often ignored. There are many ethical, social and legal reasons why this must not be ignored, and there are common sense business reasons too..."
Added: 19 April 2012;
Page views: 119
Rating: 0
Votes: 0
- Making the QR Code Work Harder for Your Advertising Dollars
- by Darren Yan. ClickZ Asia, April 18, 2012. "Mobile codes such as the quick response (QR) have been around for more than a decade, though its popularity has traditionally been in Japan, Korea, and some parts of Europe. Used by many advertisers due to its license-free, the QR code has been used extensively by early adopters to disseminate content associated with medium where the code is scanned..."
Added: 18 April 2012;
Page views: 117
Rating: 0
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- App or Browser? Depends What Consumers Are Doing
- eMarketer, February 9, 2012. "Apps preferred for navigating and information gathering; mobile web for entertainment, searches. Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers..."
Added: 11 April 2012;
Page views: 142
Rating: 0
Votes: 0
- Mobile Site vs. Full Site
- Jakob Nielsen's Alertbox, April 10, 2012. "Summary: Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work. Based on usability testing of hundreds of sites, the main guidelines for mobile-optimized websites are clear: - Build a separate mobile-optimized site (or mobile site) if you can afford it. When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites. - A mobile app might be even better — at least for now. - If mobile users arrive at your full site's URL, auto-redirect them to your mobile site. Sadly, many search engines still don't rank mobile sites high enough for mobile users, so people are often (mis)guided to full sites instead of the mobile ones, which offer a vastly superior user experience. - Offer a clear link from your full site to your mobile site for users who end up at the full site despite the redirect. - Offer a clear link from your mobile site to your full site for those (few) users who need special features that are found only on the full site..."
Added: 11 April 2012;
Page views: 125
Rating: 0
Votes: 0
- The Future of Mobile
- by Alex Cocotas and Henry Blodget. Business Insider, March 22, 2012. "... a [slide] deck on the current trends in mobile. We looked closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices..."
Added: 29 March 2012;
Page views: 127
Rating: 0
Votes: 0
This category last updated: 21 May 2012
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