Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Mobile Web
Articles and resources about how people are using the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other small devices connected to a computer network.
4
Site Articles
- Mobile Marketing Playbook
- Below is an extract from the Mobile Marketing Playbook on "Ten Reasons Mobile Marketing Matters Right Now": There's so much buzz about mobile marketing that it's easy to dismiss it, or to check off a few mobile tactics and say you're doing enough with mobile. Here are the top ten reasons why mobile matters right now. They illustrate why marketers need a comprehensive mobile roadmap as part of their integrated communications plan to take full advantage of the exciting opportunities ahead.
Added: 1 November 2010
Page views: 1,130
Rating: 0
Votes: 0
- Mobile web browsing statistics March 2009 - January 2010
- Mobile devices accounted for 1.48% of browsing in January 2010 compared with 0.6% in March 2009.
Added: 12 February 2010
Page views: 1,574
Rating: 0
Votes: 0
- Responsive Web Design
- Presentations to the Victoria Online Seminar Series, Thursday 22 November 2012. With increasing amounts of web traffic coming from a wide variety of devices, it can be daunting to try to develop for every possible platform. Responsive web design allows websites to keep a consistent appearance across desktop and mobile devices whilst prioritising the most important information. Is it suitable for your web project? This session will present two case studies in responsive design: EPA Victoria and the soon-to-be-launched redesign of www.vic.gov.au. Presenters: Daniel McLeod, EPA Victoria and Vanessa Scott, Information Victoria.
Added: 26 November 2012
Page views: 1,188
Rating: 0
Votes: 0
- Top 10 Mobile Internet Trends - Feb 2011
- The top 10 Mobile Trends – Rapid Growth + Disruption include: 1. Mobile Platforms Hit Critical Mass; 2. Mobile is Global; 3. Social Networking Accelerating Growth of Mobile; 4. Time Shifting to Mobile Usage; 5. Mobile Advertising – Growing Pains But Huge Promise; 6. mCommerce – Changing Shopping Behavior; 7. Emergence of Virtual Goods & In-App Commerce; 8. Not All Platforms Are Created Equal; 9. Change Will Accelerate, New Players Emerging Rapidly; 10. Summary Trends to Watch...
Added: 20 April 2011
Page views: 1,895
Rating: 0
Votes: 0
372
External Links
- Android might own 75% of the smartphone market but all the action is still on the iPhone
- By Leo Mirani. Quartz, May 15, 2013 . "It is hardly disputable that Android has a clear lead over iOS in terms of the number of people using it. Just yesterday, a report put its worldwide market share in the first quarter of this year at nearly 75% of all smartphone sales. That number is worth looking at more closely. What are all these Android owners doing with their phones?..."
Added: 16 May 2013;
Page views: 57
Rating: 0
Votes: 0
- 25 Smartphone and Tablet Research Charts
- Posted by Heidi Cohen on May 13, 2013. "Mobile Marketing Research Explained In Plain English. Mobile marketing is at the top of every marketer’s to-do list but most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices. When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English..."
Added: 15 May 2013;
Page views: 149
Rating: 0
Votes: 0
- Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights
- By Bridget Randolph. Distilled, Published April 4, 2013. "There are three types of web property for which you can track mobile traffic in Google Analytics: a single URL site, which might be: - a non-mobile desktop site - a responsive/dynamically serving mobile-friendly site a separate mobile site on a different URL (e.g. m.domain.com) a mobile app..."
Added: 10 April 2013;
Page views: 99
Rating: 0
Votes: 0
- QR codes: the good, the bad and the ugly
- by Graham Charlton. Econsultancy, Posted 22 March 2013. "Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers. At our Digital Cream event this week, I was discussing QR and mobile marketing with Mark Brill, who had been moderating the mobile roundtable. The upshot is that, when used well, QR codes can be a useful tactic for marketers, when used badly they're utterly pointless. Mark showed me some excellent examples of QR codes, good and bad, from his Pinterest page..."
Added: 25 March 2013;
Page views: 148
Rating: 0
Votes: 0
- There Is No Mobile Internet!
- By Marek Wolski. Smashing Magazine, February 25th, 2013. "It's time to stop thinking about the Internet and online communication in the context of a device, be it desktop, tablet or mobile. Advances by Google and Apple have heightened consumer expectations, which now require stricter focus from us to create seamless online communications — communications that work everywhere and that get their point across. We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a 'mobile Internet'. There is only One Web to experience..."
Added: 22 March 2013;
Page views: 248
Rating: 0
Votes: 0
- Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses
- by Myles Anderson. Search Engine Land, March 11, 2013. "The staggering growth in smartphone and iPad/tablet usage is changing the way consumers behave. Having these powerful devices glued to our hands 18 hours a day changes how we manage our lives, stay in touch with friends and consume media. It also affects how we find and engage with businesses and services, and no more so than at a local level. We (BrightLocal) conducted a survey with our consumer panel to find out just how consumers use their mobile devices to find local businesses and what content was most important to them when using their mobile devices (we specified 'mobile phones and tablets')..."
Added: 12 March 2013;
Page views: 95
Rating: 0
Votes: 0
- My 3 Mobile SEO Resolutions For 2013
- by Bryson Meunier. Search Engine Land, January 7, 2013. 1. Give More Tactical Advice On How To Do Mobile SEO Well. 2. Give More Case Studies To Demonstrate Mobile SEO Success. 3. Leave The Responsive vs. Mobile Web Debate In 2012.
Added: 5 March 2013;
Page views: 76
Rating: 0
Votes: 0
- 2013 Mobile Future in Focus
- comScore, Inc., February 22, 2013. "... Key insights from the 2013 Mobile Future in Focus include: - The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago. - Google's Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today. - Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent. - The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptake in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users. - Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected...."
Added: 26 February 2013;
Page views: 120
Rating: 0
Votes: 0
- comScore Releases the '2013 Mobile Future in Focus' Report
- Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead. comScore, Reston, VA, February 25, 2013. "comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan..."
Added: 26 February 2013;
Page views: 99
Rating: 0
Votes: 0
- Upgrade To The Next Generation Mobile App Analytics Platform
- Posted by Calvin Lee, Google Analytics Team. Google Analytics Blog, Thursday, February 14, 2013. "Spring is coming right around the corner and it's never a bad idea to get a head start on your spring cleaning! The same goes for your mobile app analytics solution. Have you switched over to our new Mobile App Analytics Platform (v2) yet? The benefits are numerous: - A more powerful mobile SDK - 'One stop shop' for app measurement - Improve ROI and engagement..."
Added: 19 February 2013;
Page views: 132
Rating: 0
Votes: 0
- When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
- Posted by Bridget Randolph. SEOmoz - The Daily SEO Blog. February 11th, 2013. "Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it's often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach. Kristina makes a compelling case for responsive design. However, responsive sites can be tricky to develop, especially if the original desktop version has lots of content and/or navigation options. If you have a business or a client whose site has hundreds of thousands, or even millions of pages, it may be difficult to redesign the entire site with a responsive design. A separate mobile site, however, can start with fewer pages, and you can add more as you have time. For some businesses, responsive design is simply not the best option because their mobile visitors' needs are so different from desktop users, and thus require drastically different content. So we can’t always rely on the advice that responsive design is the preferred solution..."
Added: 12 February 2013;
Page views: 295
Rating: 0
Votes: 0
- 10 mobile websites that suffer from chronic pop-up syndrome
- by Chris Lake, e-Consultancy, Posted 8 February 2013. "The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am. Apart from the carnage it causes during pub quizzes, you’d have to say that the mobile web is a very good thing indeed. However there is a problem. Most brands are still playing catch up, with regards to the user experience..."
Added: 11 February 2013;
Page views: 140
Rating: 0
Votes: 0
- Global tablet sales surge, but Microsoft left behind
- The Age, February 1, 2013. "Worldwide tablet sales jumped in the fourth quarter beyond some of the most optimistic forecasts to 52.5 million, with Android-powered devices pacing growth, a survey shows. The preliminary survey by business research firm IDC showed the tablet market grew 75.3 per cent year-on-year in the quarter, and rocketed 74.3 per cent from the previous quarter's total of 30.1 million..."
Added: 1 February 2013;
Page views: 102
Rating: 0
Votes: 0
- Apple, Android capture 92% of smartphone market
- The Age, 29 January 2013. "Android and Apple smartphones captured 92 per cent of global sales in the fourth quarter, giving the two systems an effective duopoly, according to a research firm. Strategy Analytics said global smartphone shipments grew 38 per cent annually to reach 217 million units in the fourth quarter, to bring annual sales to 700 million..."
Added: 1 February 2013;
Page views: 153
Rating: 0
Votes: 0
- Mobile Web 2: Programming Web Applications
- W3C Online training for Web Developers. "The course is a follow-up on the very popular 'Mobile Web 1: Best Practices' course (formerly known as 'Introduction to Mobile Web Best Practices'). Moving beyond best practices, this course covers all techniques you need to know for programming successful mobile Web applications, including: - Progressive enhancement and feature detection - HTML5 for mobile - Javascript APIs for geolocation, device orientation, handling touch events, using local storage, accessing the camera - Taking applications offline..." This course will run for 6 weeks. Next course commences 21 January 2013 followed by one on 18 March 2013.
Added: 11 December 2012;
Page views: 529
Rating: 0
Votes: 0
This category last updated: 16 May 2013
Translate, Search, Login and Options
Search
Translate
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
