Articles and resources about how people are using the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other small devices connected to a computer network.
Mobile Marketing Playbook
Below is an extract from the Mobile Marketing Playbook on "Ten Reasons Mobile Marketing Matters Right Now": There's so much buzz about mobile marketing that it's easy to dismiss it, or to check off a few mobile tactics and say you're doing enough with mobile. Here are the top ten reasons why mobile matters right now. They illustrate why marketers need a comprehensive mobile roadmap as part of their integrated communications plan to take full advantage of the exciting opportunities ahead.
Mobile web browsing statistics March 2009 - January 2010
Mobile devices accounted for 1.48% of browsing in January 2010 compared with 0.6% in March 2009.
Responsive Web Design
Presentations to the Victoria Online Seminar Series, Thursday 22 November 2012. With increasing amounts of web traffic coming from a wide variety of devices, it can be daunting to try to develop for every possible platform. Responsive web design allows websites to keep a consistent appearance across desktop and mobile devices whilst prioritising the most important information. Is it suitable for your web project? This session will present two case studies in responsive design: EPA Victoria and the soon-to-be-launched redesign of www.vic.gov.au. Presenters: Daniel McLeod, EPA Victoria and Vanessa Scott, Information Victoria.
Top 10 Mobile Internet Trends - Feb 2011
The top 10 Mobile Trends – Rapid Growth + Disruption include: 1. Mobile Platforms Hit Critical Mass; 2. Mobile is Global; 3. Social Networking Accelerating Growth of Mobile; 4. Time Shifting to Mobile Usage; 5. Mobile Advertising – Growing Pains But Huge Promise; 6. mCommerce – Changing Shopping Behavior; 7. Emergence of Virtual Goods & In-App Commerce; 8. Not All Platforms Are Created Equal; 9. Change Will Accelerate, New Players Emerging Rapidly; 10. Summary Trends to Watch...
This category last updated: 22 August 2013
How to Make Your Website Mobile Friendly with Responsive Design
- Posted by Shani Nestingen for GovDelivery. Reach the Public, August 16th, 2013. "As you may know, the digital online world has definitely adopted the mobile friendly idea. For me, as a designer and web developer, I continuously look back on recent projects to adapt and apply changes as necessary. Earlier this year, my largest project was to redevelop the GovDelivery.com site into a mobile friendly responsive site.
Here are the top 5 things I learned from the project and the information I gained while tackling the project..."
The SEO's Guide to Building a Great Mobile Site
- Posted by Kristina Kledzik. The Moz Blog, July 22nd, 2013. " If you're a regular reader of the Moz blog, chances are you've heard about the importance of investing in mobile. You've already formed an opinion on whether or not you'd like your employers/clients to build a responsive site or keep a separate mobile site, and you've started hinting that great mobile sites are worth the investment. The problem is, how can you make that happen?
In my experience as an SEO consultant, in order to effect change, you have to:
- Convince key players that change is important
- Know enough about the problem, the site, and the available solutions to recommend the best strategy
- Be an active player in the implementation, making sure that the solution is implemented properly, and that the change doesn't create any new SEO problems
Using that framework, in order to get a mobile site built, you have to explain the necessity of creating a solid mobile site, investigate the options of responsive versus separate mobile sites (or a combination of the two), and guide the build and implementation of the mobile site. This is your guide to making that happen..."
Mobile usability: Targeting the tool to the audience
- By John Moore. Federal Computer Week, July 22, 2013. "Employees and customers are an increasingly mobile lot, so developing apps and websites that deliver the goods on the go has become a pressing issue for agencies.
Mobile technology calls for research and planning, preferably in an iterative process that involves early user feedback and testing at key points during the design phase. The goal is to enhance the user experience, which makes adoption and productive use more likely and justifies the cost of development.
In the quest for a better user experience, designers and developers grapple with a number of issues, starting with determining which mobile platform is best suited to the job. Answering that question and those that follow requires a certain amount of homework. But the extra effort could be the difference between a mobile outreach effort and one that stalls..."
Adobe 2013 Mobile Consumer Survey results
- Using mobile sites, apps, and emerging technologies to build loyalty. Adobe, June 2013. "With the meteoric rise of mobile devices and tablets, it’s no surprise that mobile is a way of life and is here to stay. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States alone, representing a 31% and 180% increase over 2011, respectively. Mobile devices have changed the way consumers interact with businesses, and today’s digital marketers must understand how consumers use different devices to be able to build and optimize mobile marketing strategies that deliver the right mobile experience to each mobile user.
In addition, 2013 marked a significant shift in how mobile users are accessing websites. According to the Adobe Digital Index, global websites are now getting more traffic from tablets than smartphones, with 8% and 7% of monthly page views respectively. Given that tablet visitors spend more per online purchase with U.S. retailers than visitors using smartphones, tablet traffic is proving to be more valuable in terms of e-commerce and engagement and represents significant implications for the development and optimization of mobile strategies.
Results from the Adobe 2013 Mobile Consumer Survey show that consumers are using their smartphones and tablet devices to connect with brands in a variety of ways, and they are increasingly moving back and forth between different devices and form factors. Mobile is a unique channel, with different requirements for smartphones and tablets, and this channel must be integrated into the overall marketing mix. It is imperative that businesses understand who their mobile consumers are, how they access sites or apps, which devices they use, and what their expectations are for a positive experience. By understanding the consumer through analytics and measurement, businesses can optimize their mobile channel to enhance their online presence, engage better with their customers, and achieve business objectives..." [Requires Registration]
Integrating Mobile, User Experience, and Analytics in Your Marketing Strategy
- By Rich Blackwell. UX Matters, Published: July 8, 2013. "“No marketing strategy is complete if it doesn’t address the rapid rise of mobile devices and mobile apps, the increasing importance of user experience, and the power of Web analytics.”
No marketing strategy is complete if it doesn’t address the rapid rise of mobile devices and mobile apps, the increasing importance of user experience, and the power of Web analytics. All too often, though, marketers treat mobile, user experience, and Web analytics as disparate strategic areas—focusing on only one at a time and overlooking the ways in which they intersect and impact each other. Looking at these key areas together produces better results for marketers, analysts, and designers alike..."
3 Steps to Creating an Effective Mobile App Strategy
- Posted by Heidi Cohen on July 1, 2013. "... Until recently, the mobile website versus mobile app question didn’t provide a clear answer because:
- Mobile website and app use were relatively similar.
- Mobile apps just provided another entry to your website.
But applications have evolved in two critical ways:
- Mobile apps now leverage the power of native mobile functionality such as swipes.
- Mobile apps tend to be optimized for data use. This is important in light of increased data plan costs.
Recent Nielsen research reveals that mobile apps are used significantly more than mobile websites. Here are the results for smartphones and for tablets..."
App Store SEO: The Inbound Marketer's Guide to Mobile
- Posted by Ian Sefferman. The Moz Blog, June 20th, 2013. "The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn't included much content about mobile, the app ecosystem, and app marketing. Rand has written before about his thoughts on App Store Optimization (ASO) and mobile apps, but with the dramatic shift in consumer attention to mobile, times are changing. Your goal as a digital marketer is to reach customers where they are, which increasingly is their mobile devices (smartphones, tablets, etc.) and through the app stores.
As CEO of an app store optimization and app marketing tools startup, I'm deep into the world of the app stores, following the algorithms and helping our customers make sense of this brand new playing field. We are still at Day One in the app ecosystem. It's changing fast and every new announcement (like iOS 7) brings big changes to app marketing. .."
Fifty Shades Of Full Value
- by David Rodnitzky, Search Engine Land, June 3, 2013. "I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer might interact with your business via their mobile device.
This could include any number of things: downloading your mobile app, calling your store, looking up directions, signing up for an email newsletter, watching a product video, etc.
12 usability flaws that are spoiling the mobile web
- by David Moth. E-Consultancy, 6 June 2013. "The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.
My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though.
So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems that I’d love to see the back of..."
Six ingredients of a great mobile app
- by Clair O'Neill. Econsultancy, 6 June 2013. "Having developed over 160 mobile apps across across a number of different industries, we’ve seen what works and what doesn’t when it comes to mobile apps.
Here are a few of our top tips to help you on your way to creating a successful mobile app.
A good app...
Does not translate your existing offering
The mobile context, or rather the situations users are in when using their mobile device, must be considered when it comes to mobile apps.
Don’t just take your website (if you have one) and put it on mobile. An app should complement your website or mobile website, not imitate them..."
Android might own 75% of the smartphone market but all the action is still on the iPhone
- By Leo Mirani. Quartz, May 15, 2013 . "It is hardly disputable that Android has a clear lead over iOS in terms of the number of people using it. Just yesterday, a report put its worldwide market share in the first quarter of this year at nearly 75% of all smartphone sales. That number is worth looking at more closely. What are all these Android owners doing with their phones?..."
25 Smartphone and Tablet Research Charts
- Posted by Heidi Cohen on May 13, 2013. "Mobile Marketing Research Explained In Plain English. Mobile marketing is at the top of every marketer’s to-do list but most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content.
To get your marketing on track, here are twenty-five research charts explained in plain English..."
Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights
- By Bridget Randolph. Distilled, Published April 4, 2013. "There are three types of web property for which you can track mobile traffic in Google Analytics:
a single URL site, which might be:
- a non-mobile desktop site
- a responsive/dynamically serving mobile-friendly site
a separate mobile site on a different URL (e.g. m.domain.com)
a mobile app..."
QR codes: the good, the bad and the ugly
- by Graham Charlton. Econsultancy, Posted 22 March 2013. "Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.
At our Digital Cream event this week, I was discussing QR and mobile marketing with Mark Brill, who had been moderating the mobile roundtable.
The upshot is that, when used well, QR codes can be a useful tactic for marketers, when used badly they're utterly pointless.
Mark showed me some excellent examples of QR codes, good and bad, from his Pinterest page..."
There Is No Mobile Internet!
- By Marek Wolski. Smashing Magazine, February 25th, 2013. "It's time to stop thinking about the Internet and online communication in the context of a device, be it desktop, tablet or mobile. Advances by Google and Apple have heightened consumer expectations, which now require stricter focus from us to create seamless online communications — communications that work everywhere and that get their point across. We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a 'mobile Internet'. There is only One Web to experience..."