by Eric Enge. Search Engine Land, November 7, 2011. "I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup.
Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s)..."
Further information on How To Use Rich Snippets, Structured Markup For High Powered SEO
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