Linking Issues (including deep linking)
Articles and resources abour linking issues (including deep linking).
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Persistent Identifiers
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Articles and resources about the adoption of persistent identifiers to maintain consistent and permanent links between websites.
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Linking Issues including Deep Linking - Archive
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Articles and resources about linking issues (including deep linking).
- How Not To Link To Us
- by Eric Ward. Search Engine Land, October 25, 2011. "... A linking instructions page is usually designed to encourage others to link to you, and to do so in a way that might be helpful from a search ranking perspective. In that regard, I suppose such pages are more hopeful than practical, since most people link to other pages however they want to.
One could argue that “linking to us” pages are redundant, since the Web is links and anyone can link to any page from any other page, any time, anywhere..."
- Internal Link Housekeeping
- by Nichola Stott. Search Engine Watch, August 13, 2010. "... internal linking is still an important aspect to a whole search engine optimization (SEO) strategy and as such requires monitoring and tweaking as the practice of optimization evolves, and as a website evolves. Let's revisit the reasons to consider internal link strategy and the implications for SEO..."
- Basic HTML Every Marketer Should Know (About Links)
- Posted by Erin Colbert. HubSpot's Inbound Internet Marketing Blog , May 19, 2010. "As a follow up to my first post on Basic HTML Every Marketer Should Know, I wanted to dig a little deeper into links. Hyperlinks are references to resources on the web. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. I often find myself using HTML code directly on blog comments or in forums. Keep this article as a handy reference for hyperlinks.."
- 5 Reasons To Make Sure You're Deep Linking
- by Julie Joyce, Search Engine Land, March 16, 2010. When you are building links for your website, you need to make sure that you're obtaining inbound links to not only your homepage, but also your critical subpages.
- The Elements of an HTML Link
- Posted by Rob Ousbey. SEOmoz Blog, February 7, 2010. "Links. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag's attributes..."
- SEO 101 - Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links
- by Stoney deGeyter. Search Engine Guide, February 4, 2010. "When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites. Here are a few things you can do to give yourself search engine friendly URLs..."
- Xenu's Link Sleuth - More Than Just A Broken Links Finder
- Posted by Tom_C. SEOmoz Blog, November 30, 2009. "There are literally a bazillion SEO tools on the internet (literally!), this post discusses just one such tool; Xenu's Link Sleuth. Many people in the SEO industry are already aware of this tool but many people I've spoken to only treat the tool as a broken link finder. It's so much more than that. This post is aimed at those who haven't heard of it before and those who do use it regularly - there are lots of nifty features that solve all kinds of SEO-problems and hopefully beginners and advanced alike will learn something from this post..."
- How to write a great web link
- By Gerry McGovern. New Thinking, November 9, 2009. "A link is a signpost, a promise. If a customer clicks on your link they are spending their time. Don't make them waste it. There are two types of links: navigation links (also called classification or menu links), and the links that are part of the body text of the page. Links should embody the action. They should be written like a heading..."
- Links are New Yorkers (Writing great web links)
- By Gerry McGovern. New Thinking, October 26, 2009. "A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get... Stop thinking in web pages and what the organization has to do. Start thinking in tasks and what the customer has to do. Links are New Yorkers. Straight to the point. No messing around..."
- Working with News Publishers
- Posted by Josh Cohen, Senior Business Product Manager. Google European Public Policy Blog, Wednesday, July 15, 2009 "Last week, a group of newspaper and magazine publishers signed a declaration stating that "Universal access to websites does not necessarily mean access at no cost," and that they "no longer wish to be forced to give away property without having granted permission."..."
- Google To Newspapers: Robots.Txt You
- by Danny Sullivan. Search Engine Land, July 15, 2009. "Newspaper attacks on Google somehow apparently overstepping fair use and stealing their material are just escalating, with a European led 'Hamburg Declaration' coming out last week. Now Google's blogged a response that basically says if you want out of Google, it's easily done with a robots.txt file..."
- Link-shrinking attracts spammers and scammers
- The Age, June 1, 2009. "On the short-messaging service Twitter, space is at a premium: You've got 140 characters to make your point, and you probably don't want to waste half of it on a super-sized link to your latest YouTube obsession. There's an increasingly popular quick fix: a free URL shortener..."
- What's the legal liability in (hyper) linking?
- by Craig Thomler. eGov AU - eGovernment thoughts and speculations from an Australian perspective, Tuesday, September 9, 2008. "The Securities Exchange Commission (SEC) in the US is investigating the legalities of website linking, putting forward a policy proposal stating that companies should be held liable for linking to other sites containing information related to their share value. Basically, if a link from a company's website pointed to false or misleading information about the company's prospects, it could be held responsible (under the proposed policy), leading to a fine or more severe action..."
- Information Silos are Bad for the Web
- by Josh Catone. Site Point Blog, August 19, 2008. Discusses the growing trend of web sites internally linking to their own content or their own stable of web sites and not linking so much to relevant content provided by other web sites.
- Internal Linking, Nofollow and Link Blocking Strategies That Provide Maximum Impact On Your SEO Campaign
- by Stoney deGeyter. Search Engine Guide, June 18, 2008. "Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I failed to consider was internal linking, separate from the navigational elements. It wasn't until much later that I realized how much traffic I was losing because my internal linking was (or lack thereof) wasn't benefiting my visitors. In-site link implementation can make a considerable difference in how effective your optimization campaign is. Or isn't..."
This category last updated: 27 October 2011