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Retail E-Commerce Search: accuracy, relevancy and profitability in the age of consumer choice

by Greg Belkin. Aberdeen Group, October 2010. "Aberdeen surveyed over 100 retailers (94 responses were used in the final analysis) between September and October 2010 to better understand how these organizations are using site search to increase customer relevancy, marketing and merchandising accuracy. Our results indicate that slightly over half of all Best-in-Class retailers - the top 20% of respondent performers - are personalizing search results based on unique customer or customer segment purchase history. The impetus for a more personalized search experience comes directly from the desire to rapidly respond to customer affinities (60%). The purpose of this benchmark is to examine how top retailers are dynamically improving site search to not only provide relevant and organized product results, but to do so in a manner that increases marketing campaign effectiveness and converts additional sales opportunities..." [Requires registration]

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