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E-Commerce Usability

Jakob Nielsen's Alertbox, October 24, 2011. Summary: Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.

"It's been 11 years since our original studies of e-commerce usability — long enough that it's definitely worth revisiting the topic. The bottom line? The number of usability guidelines for e-commerce sites has increased from 207 in the first edition of the report to 874 in the new edition. Using this rough metric, we now know 4.2 times as much about e-commerce user experience as we did during the dot-com bubble..."

Further information on E-Commerce Usability

Added: 25 October 2011 Page views: 242 Rating: 0 Votes: 0
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Last updated: 25 October 2011