By Shanshan Ma. UX Matters, August 23, 2011. "Shopping at bricks-and-mortar stores and shopping online provide very different experiences. eCommerce sites have now evolved through multiple generations to ensure a high-quality online shopping experience. Some key elements of a good online shopping experience include allowing customers to check out without creating an account, informing customers where they are in the checkout process, and providing a clear confirmation that a customer has successfully completed an order..."
Further information on Add to Cart: 5 Ways to Improve Shopping on the Mobile Web
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