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e-Commerce
Articles and resources about how to improve your ecommerce ventures including online marketing, conversion rates which are equally applicable to government online bookshops.
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- Pew: Americans Increasingly Shop Online But Still Fear Identity Theft
- by Greg Sterling. Search Engine Land, February 14, 2008. "For the readers of Search Engine Land it might come as a surprise that, while most US adults find online shopping "convenient," they still don't like sending personal or credit card information over the internet. Based on a consumer telephone survey, among 2,400 adults (9/07), The Pew Internet Project found a range of contradictory attitudes and ambivalence among Americans about e-commerce and online shopping..."
Added: 15 February 2008;
Page views: 1,652
Rating: 0
Votes: 0
- Online Shopping: Internet users like the convenience but worry about the security of their financial information
- Report, by John Horrigan. Pew Internet and American Life, 13 February 2008. "Most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most internet users express discomfort over a key step in online shopping - sending personal or credit card information over the internet..."
Added: 15 February 2008;
Page views: 1,609
Rating: 0
Votes: 0
- Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
- By Chris Boggs, Search Engine Watch, February 1, 2008. "... Many people understand the value of rewriting URLs, but not exactly why they need to do it. Plus, there's more than one opinion on the main reason for a URL rewrite. We won't go into the differences between rewriting URLs for Apache versus Microsoft's IIS server hosts. Instead, we'll focus on the "why."..."
Added: 2 February 2008;
Page views: 1,318
Rating: 0
Votes: 0
- Michigan e-Store Gets a New Look
- Government Technology, January 31, 2008. "The Michigan Department of Information Technology (MDIT) yesterday announced the launch of a new and improved Web site, dubbed the Michigan e-Store. The Michigan e-Store has a new look and feel that will be more appealing to shoppers said the state in a release. Products have been reorganized into easy to find categories, with new featured products and sale items. The Michigan e-Store also provides several opportunities to make important tax deductible donations that support critical state programs and services. Gift certificates are also available..."
Added: 1 February 2008;
Page views: 1,272
Rating: 0
Votes: 0
- Content Meets the Purchase Funnel
- By Heidi Cohen. The ClickZ Network, January 17, 2008. "... E-commerce marketers should define content broadly and consider customers' information needs at each point in the purchase process. Remember, customers are looking to buy the optimal product at the best price within their purchasing timeframe. Because consumer's needs vary based on where they are in the decision process, use the purchase funnel's five major phases to better understand the content needed. Some types of content may serve multiple purposes..."
Added: 1 February 2008;
Page views: 1,144
Rating: 0
Votes: 0
- Accessibility for Ecommerce High Street Retailers 2007
- Webcredible, December 2007. "The Accessibility for Ecommerce High Street Retailers 2007 report evaluates the accessibility of the UK's leading high street retailers' websites. Based on real world accessibility (not merely box ticking), we devised 20 essential web guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines..."
Added: 1 February 2008;
Page views: 2,276
Rating: 0
Votes: 0
- Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup
- by Justin Cutroni. Analytics Talk, January 22, 2008. "This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it..."
Added: 29 January 2008;
Page views: 1,169
Rating: 0
Votes: 0
- Google Analytics E-Commerce Tracking Pt. 1: How It Works
- by Justin Cutroni. Analytics Talk, January 13, 2008. "This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance..."
Added: 29 January 2008;
Page views: 1,069
Rating: 0
Votes: 0
- 14 Things You Should Know About Most Online Consumers
- ZenCartOptimization.com, January 7, 2008. "For e-commerce businesses, consumers are the lifeblood of your online success. Treat them well, and you'll be rewarded. Treat them bad, you'll feel it in your pocketbook. Here are 14 important things you need to know about online consumers..."
Added: 8 January 2008;
Page views: 996
Rating: 0
Votes: 0
- 14 Words That LOSE Money
- ZenCartOptimization.com, December 27, 2007. "... If you are using any of these words in your store, you may be jeopardizing potential sales before you even have a shot at your real goal of making money. In effect, you are asking your customers to 'purchase your product' by using contradictory words that actually lose money..."
Added: 28 December 2007;
Page views: 1,087
Rating: 0
Votes: 0
- Unlocking Key Performance Indicators: Conversion Rate
- By Ronald Patiro. FutureNow, November 1, 2007. "... The Conversion Rate (CR) tracks how well your website is achieving its main objective. This goal will vary depending on the type of site..."
Added: 30 November 2007;
Page views: 629
Rating: 0
Votes: 0
- eCommerce & Shopping Cart Usability: 21 Best Practices
- By eCopt. eCommerce Optimization, October 27, 2007 "... Online store usability and eCommerce shopping cart usability are extremely important factors for all online sellers, especially for the ones who hope to improve over time and are serious about increasing online sales to their potential. Many merchants forget that even the most simple changes can dramatically effect how their stores perform, both for users and search engines. In this article I will be mentioning 21 different factors that can dramatically increase results for nearly any type of Online store, especially ones that focus on an industry niche or cater to mass amounts of shoppers..."
Added: 29 October 2007;
Page views: 734
Rating: 0
Votes: 0
- Measuring Search Effectiveness for eCommerce Sites
- Part 5 in a Series on Web Analytics and Search Engine Marketing Programs, by Gary Angel. SEMAngel, August 1, 2007. "... If you're site is a traditional eCommerce site, then finding the right optimization metric may look fairly straightforward. But even in this apparently simple situation, there often lurks considerable complexity. Here are five quite reasonable optimization models for eCommerce sites: optimize to sales per visit, optimize to revenue per visit, optimize to sales per visitor, optimize to revenue per visitor, optimize to lifetime value per visitor..."
Added: 1 August 2007;
Page views: 1,382
Rating: 0
Votes: 0
- E-shop accessibility: from theory to reality
- by Roberto Scano. Juicy Studio, 25 June 2007. "Summary - WCAG 1.0 was brought into existence in the last century, when there were few web applications and no CMS-managed web sites. Actually, the web has evolved considerably, and we have moved to the next generation of web applications (Web 2.0). This article will explain how it is still possible to apply WCAG 1.0 (and also how to comply with the future WCAG 2.0 and ISO 9241-151 ) to create an accessible e-shop shopping-cart and backend management system, analyzing the problems and the proposed solutions."
Added: 24 July 2007;
Page views: 1,132
Rating: 0
Votes: 0
This category last updated: 28 February 2012
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