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5 Google Analytics Custom Variables for Ecommerce

By Justin Cutroni. Analytics Talk, June 14, 2011. "I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation.

For those that have not used custom variables before you can get read Mastering Custom Variables for overview.

Now on to the custom variables!..."

Further information on 5 Google Analytics Custom Variables for Ecommerce

Added: 23 June 2011 Page views: 538 Rating: 0 Votes: 0
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Last updated: 23 June 2011