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e-Commerce
Articles and resources about how to improve your ecommerce ventures including online marketing, conversion rates which are equally applicable to government online bookshops.
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104
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- Research Your Competitors with These Three Steps
- by Greg Laptevsky. Practical eCommerce, July 13, 2009. "Competitive research is necessary for many ecommerce businesses. Larger companies reportedly employ many people to research and analyze what their competitors are up to. Below is a list of three steps to help research your competitors..."
Added: 16 July 2009;
Page views: 586
Rating: 0
Votes: 0
- Ecommerce Know-How: Mobile Commerce in Four Steps
- by Armando Roggio. Practical eCommerce, July 7, 2009. "... Mobile Internet access and mobile commerce are inevitable, in my view. In fact, a Practical eCommerce survey of Internet aficionados found that some 77 percent of these experts and web followers believed that mobile devices would be the primary tool for Internet access by 2020. In this 'Ecommerce Know-How', I am going to describe four steps to get your online store ready for mobile commerce right now..."
Added: 8 July 2009;
Page views: 898
Rating: 0
Votes: 0
- Best practices for Product Search
- Written by Maile Ohye, Developer Programs Tech Lead. Google Webmaster Central Blog, Wednesday, June 17, 2009. "If you run an e-commerce site and you'd like your products to be eligible to be shown in Google search results, then check out our "Product Search for Webmasters" video..."
Added: 22 June 2009;
Page views: 715
Rating: 0
Votes: 0
- Increase Conversion Rates by Identifying Funnels and Goals
- by Michael Stearns. Practical eCommerce, June 3, 2009. "Let's assume you have an ecommerce website and you have been successful in getting traffic to it. A next logical step is to focus on your conversion rate and determine what you can do to improve it. To do this, glean clues about user behavior by analyzing the conversion and abandonment paths..."
Added: 4 June 2009;
Page views: 1,039
Rating: 0
Votes: 0
- 5 Advanced Segments for Ecommerce Analysis
- Posted by Michael Harrison, Analytics and Optimization Specialist. The ROI Revolution Blog, May 15, 2009. How you can use advanced segments in Google analytics to analyse your ecommerce data.
Added: 21 May 2009;
Page views: 678
Rating: 0
Votes: 0
- Stressing About Your Google Analytics Ecommerce Variables?
- Posted by Caitlin Cook, Analytics and Optimization Specialist. ROI Revolution Blog, May 7, 2009. "Whether or not you have the pressure of reporting revenue information to others, if you're running an ecommerce site you should be tracking your ecommerce with Google Analytics. What the helpful articles on setting up ecommerce don't tell you, is that if you use 3rd party shopping carts or CMS' - setting up ecommerce can be quite a challenging task..."
Added: 8 May 2009;
Page views: 673
Rating: 0
Votes: 0
- Website aesthetics - what has it got to do with usability?
- by Alistair Gray. WebCredible, March 2009. "... How we choose what to buy is a key question that should be asked when designing an ecommerce website. While we all like to think we all make rational decisions, considering the functional nature of products, aesthetics clearly influences people and their choices..."
Added: 4 March 2009;
Page views: 1,379
Rating: 0
Votes: 0
- Advanced Segments and E-Commerce
- Posted by Feras Alhlou of E-Nor, a Google Analytics Authorized Consultant. Google Analytics Blog, Tuesday, February 3, 2009. Case study using Google Analytics to show how to create 2 segments for a business comparing men's and women's products to see which were the most successuful.
Added: 3 February 2009;
Page views: 753
Rating: 0
Votes: 0
- Ecommerce on the go - selling through the mobile
- by Alexander Baxevanis. Webcredible, December 2008. "... while many people are already comfortable making online purchases using a computer, doing the same through a mobile phone poses unique challenges. These challenges need to be addressed by mobile ecommerce sites. This article provides best practice guidelines for removing potential barriers between your customers and your mobile ecommerce site..."
Added: 4 December 2008;
Page views: 1,259
Rating: 0
Votes: 0
- Do I need a shopping cart or a content management system?
- by Mike Moran. Search Engine Guide, November 10, 2008. "Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers..."
Added: 11 November 2008;
Page views: 1,802
Rating: 4
Votes: 1
- 2008 Ecommerce Usability for High Street Retailers
- Webcredible, October 2008. "The 2008 Ecommerce Usability for High Street Retailers report is an update on the highly popular ecommerce usability reports of 2006 and 2007. The report evaluates the websites of 20 of the UK's leading high street retailers. Based on our experience of usability testing with over 1000 people on a variety of ecommerce sites, we devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines...This report is aimed at anyone involved with a website trying to sell products or services, including marketing managers, Internet managers and web developers. Although our analysis was of the ecommerce websites for high street retailers, the guidelines are highly transferable to other websites. The report assumes no prior usability or technical knowledge..." [Requires registration]
Added: 6 November 2008;
Page views: 1,746
Rating: 0
Votes: 0
- Website Checklist: Getting To The Close
- by Aaron Wall. SEO Book, 21 October 2008. "... I thought I'd put together a simple checklist for beginners on ways in which you can get a visitor to take a desired action. I've included links to some great resources for those who want to dig deeper and see practical examples..."
Added: 29 October 2008;
Page views: 731
Rating: 0
Votes: 0
- Button up your website with the Google Checkout shopping cart
- Posted by Boris Mizhen, Engineer, and Heather Folsom, Product Manager Google Checkout Team. The Official Google Checkout Blog, Tuesday, October 28, 2008. "If you've been using our Checkout Buy Now buttons, you're aware that these buttons only allow your buyers to purchase one item at a time from your website. But what happens if buyers wish to purchase more than one item? This is where the new Google Checkout shopping cart comes in..."
Added: 29 October 2008;
Page views: 658
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for Shopping Checkout Processes
- by Stoney deGeyter. Search Engine Guide, 17 September 2008. "... This list covers items regarding the actual checkout process of the shopping experience, after products are added and the visitor moves to complete the purchase of the items in the cart..."
Added: 18 September 2008;
Page views: 784
Rating: 4
Votes: 1
- The Best Damn Web Marketing Checklists for Mini Baskets
- by Stoney deGeyter. Search Engine Guide, 16 September 2008. "... This list covers a few items regarding mini-baskets. These are the portions of the page that show real-time updates to the information added to the shoppers cart..."
Added: 18 September 2008;
Page views: 708
Rating: 0
Votes: 0
This category last updated: 28 February 2012
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