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e-Commerce
Articles and resources about how to improve your ecommerce ventures including online marketing, conversion rates which are equally applicable to government online bookshops.
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104
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- 5 Essential Concepts For E-Commerce SEO
- by Aaron Bradley. Search Engine Land, December 16, 2009. "Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innovation than possessing an expert understanding of factors that impact search marketing efforts. Mastering these fundamentals can still offer a big competitive advantage, as sites that do a good job in all five of the SEO-related categories discussed here are few and far between..."
Added: 17 December 2009;
Page views: 590
Rating: 0
Votes: 0
- Optimizing Your E-Commerce Site: Three Levers for Success
- By Heidi Cohen, ClickZ, November 30, 2009. "... Use direct marketing's three traditional levers - audience, offer, and creative - as a guide for testing and assessing your Web site. Here's a checklist to help you take a fresh look at your marketing..."
Added: 1 December 2009;
Page views: 507
Rating: 0
Votes: 0
- Google Analytics on a Tight Schedule
- by Michael Stearns. Practical eCommerce, November 12, 2009. "Google Analytics is a powerful website statistics program and a good resource for ecommerce merchants. But it can be difficult for a small business owner to keep up with his or her stats and make sense of the wealth of information available. Here's how to maximize your use of Google Analytics when you are pressed for time..."
Added: 17 November 2009;
Page views: 570
Rating: 0
Votes: 0
- Ecommerce Know-How: Four Keys to Twitter, Facebook Success
- by Kevin Patrick Allen. Practical eCommerce, November 9, 2009. Outlines Application Dynamics CEO Lawrence Cramer's views on why ecommerce websites should care about social media sites such as Facebook and Twitter and the four keys to social media success.
Added: 17 November 2009;
Page views: 763
Rating: 0
Votes: 0
- 15 Common Mistakes in E-Commerce Design
- By Cameron Chapman. Smashing Magazine. October 8, 2009. "Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database... Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them..."
Added: 12 November 2009;
Page views: 482
Rating: 0
Votes: 0
- What should be above the fold on an e-commerce site?
- by Graham Charlton. E-Consultancy, 29 October 2009. "As a number of usability studies have shown recently, the fold on a webpage doesn't have to be a barrier to users, and people are willing to scroll down to see more. However, the area above the fold is the first thing visitors to your website will see, so what should be above the fold? Here are a few suggestions, with e-commerce sites in mind..."
Added: 30 October 2009;
Page views: 436
Rating: 0
Votes: 0
- 9 Tasty Tips For Ecommerce SEOs
- by Adam Audette. Search Engine Land, October 5, 2009. "... The below tips are especially for search engine optimizers (SEOs) actively working in the ecommerce field. Hopefully you can make use of these, and maybe even provide some tips of your own in the comments (or on your blog)..."
Added: 6 October 2009;
Page views: 514
Rating: 0
Votes: 0
- Digital Window Shopping: The Long Journey to 'Buy' - in pdf format (271kb)
- (This document requires the use of Adobe Acrobat Reader). How security influences purchase delay. McAfee White Paper, 2009. "In the Eighth Annual Merchant Survey (April 2009) sponsored by PayPal and comScore, the leading cause of shopping cart abandonment was high shipping charges, cited by 46 percent of respondents. No surprise there. Interestingly, security concerns were cited by 21 percent of respondents..."
Added: 24 September 2009;
Page views: 662
Rating: 0
Votes: 0
- Seven Ways to Reduce Shopping Cart Abandonment
- by Jan Riley. Practical eCommerce, September 23, 2009. "Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their carts, even after they have chosen the item they presumably want to buy..."
Added: 24 September 2009;
Page views: 534
Rating: 0
Votes: 0
- 5 New Ways To Look At Shoppers
- by Anne Marie Kelly. MediaPost Marketing Daily, Friday, September 11, 2009. "When it comes to understanding consumer behavior at the retail level, attitudes -- not solely demographics -- push the shopping cart. Consumers with similar demographics often have quite dissimilar mindsets, purchase habits and motivations. Psychographic segmentation makes it possible to move beyond demographics to incorporate attitudinal variables that affect consumer behavior..."
Added: 15 September 2009;
Page views: 623
Rating: 0
Votes: 0
- Common SEO Problems of E-commerce Sites
- By Chris Boggs, Search Engine Watch, August 28, 2009. Discusses technical issues including redirects and duplicate content, creation of unique content to drive results and the importance of linking.
Added: 31 August 2009;
Page views: 469
Rating: 0
Votes: 0
- Ten Great Ecommerce Ideas for September 2009
- by Kate Monteith. Practical eCommerce, August 27, 2009. "Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here's what ten of them had to say for the September 2009 installment..."
Added: 28 August 2009;
Page views: 474
Rating: 0
Votes: 0
- Accessibility and the Checkout Process
- by Joseph C. Dolson. Practical eCommerce, August 11, 2009. "A crucial element of any ecommerce website is the ability for all customers to complete a purchase on the site, including those with disabilities. If a potential customer cannot navigate your online store's shopping cart or checkout process, it makes little difference what kind of accessibility the rest of your site incorporates..."
Added: 17 August 2009;
Page views: 821
Rating: 0
Votes: 0
- Ecommerce Know-How: Selecting a Search Engine Optimizer
- by Armando Roggio. Practical eCommerce, August 3, 2009. "A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one, so choosing a professional to help you optimize your online store may be one of the most important business decisions you will make. But how will you decide which SEO professional to hire for an in-house position or which SEO firm to hire as a consultant?..."
Added: 4 August 2009;
Page views: 636
Rating: 0
Votes: 0
- SEO Is Not Always As Simple We Think
- by Stoney deGeyter. Search Engine Guide, July 28, 2009. "We often come to the SEO table thinking that it's going to be relatively easy. While SEO isn't inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever "simple." What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor..."
Added: 30 July 2009;
Page views: 830
Rating: 0
Votes: 0
This category last updated: 28 February 2012
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