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e-Commerce
Articles and resources about how to improve your ecommerce ventures including online marketing, conversion rates which are equally applicable to government online bookshops.
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- Building a Mobile Ecommerce Dashboard in Google Analytics
- By Justin Cutroni. Analytics Talk, December 13, 2011. "... My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience..."
Added: 15 December 2011;
Page views: 156
Rating: 0
Votes: 0
- E-Commerce Usability
- Jakob Nielsen's Alertbox, October 24, 2011. Summary: Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure. "It's been 11 years since our original studies of e-commerce usability — long enough that it's definitely worth revisiting the topic. The bottom line? The number of usability guidelines for e-commerce sites has increased from 207 in the first edition of the report to 874 in the new edition. Using this rough metric, we now know 4.2 times as much about e-commerce user experience as we did during the dot-com bubble..."
Added: 25 October 2011;
Page views: 163
Rating: 0
Votes: 0
- Proceed to Checkout: Payments on the Mobile Web
- By Shanshan Ma. UX Matters, Published: September 19, 2011. "ABI research has estimated that mobile payments will grow to $119 billion in 2015. As mobile shopping continues to grow, merchants, banking and credit companies, mobile service carriers, and third-party software companies are looking for better payment solutions for making online purchases. Today, making payments on the desktop Web and on the mobile Web is similar, using either real-world payment methods, or online payment services like Google Checkout, BillMeLater, or PayPal..."
Added: 20 September 2011;
Page views: 255
Rating: 0
Votes: 0
- Building of SEO Strategy for Small Business Sites
- By Anna Moseva. Search Engine Journal, September 13, 2011. "Let's consider the stages of a successful SEO campaign: - Setting goals and defining where you're going, and what're you're planning to achieve - Research the competition and analyzing the market Analysis - Keyword research, which means selecting keywords with the best search-volume-to-competition ratio - On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough analysis of your site’s content and structure - Link building - Results analysis Now let’s look at those stages in more detail..."
Added: 14 September 2011;
Page views: 241
Rating: 0
Votes: 0
- 4 Areas To A/B Test For E-Commerce Websites
- by Paras Chopra. Search Engine Land, August 31, 2011. "Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of variables that these stores can experiment with: search results, product categories, pricing, product images, ratings, etc. Another reason why A/B testing is so important for e-commerce websites is because their conversion goal is not some indirect metric such as leads or downloads but a direct sale..."
Added: 1 September 2011;
Page views: 435
Rating: 0
Votes: 0
- Add to Cart: 5 Ways to Improve Shopping on the Mobile Web
- By Shanshan Ma. UX Matters, August 23, 2011. "Shopping at bricks-and-mortar stores and shopping online provide very different experiences. eCommerce sites have now evolved through multiple generations to ensure a high-quality online shopping experience. Some key elements of a good online shopping experience include allowing customers to check out without creating an account, informing customers where they are in the checkout process, and providing a clear confirmation that a customer has successfully completed an order..."
Added: 24 August 2011;
Page views: 286
Rating: 0
Votes: 0
- Attractive websites not enough to inspire loyalty, University of Melbourne study reveals
- by Patrick Stafford. Smart Company, Wednesday, 13 July 2011. "Internet shoppers are beginning to trust websites that are more physically attractive but they are becoming less loyal and will shop from a variety of sources, a new study from the University of Melbourne has found. The survey's author says businesses need to make websites more physically attractive and to push how websites can provide rich, relevant content. "The number one reason users leave a website is if they search for something and can't find something relevant," says study author Brent Coker, from the university's department of business and economics..."
Added: 13 July 2011;
Page views: 538
Rating: 0
Votes: 0
- 5 Google Analytics Custom Variables for Ecommerce
- By Justin Cutroni. Analytics Talk, June 14, 2011. "I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those that have not used custom variables before you can get read Mastering Custom Variables for overview. Now on to the custom variables!..."
Added: 23 June 2011;
Page views: 463
Rating: 0
Votes: 0
- 10 Essential Shopping Cart Features
- by Armando Roggio. Practical eCommerce, June 1, 2011. "There are hundreds of ecommerce platforms that online merchants can choose from. The differences between these carts can be significant, so knowing what features matter is important. In this article, you'll find a list ten "must-have shopping cart features" that either improve the shopping experience for the consumer or make it easier for the merchant. In truth, this probably should be a much longer list, since narrowing down shopping cart features to just ten important ones necessarily leaves out a lot of other important capabilities too. This list is also something of a matter of opinion. But at the moment, in mid-2011, these are the shopping cart features that I could not live without..."
Added: 9 June 2011;
Page views: 332
Rating: 0
Votes: 0
- Mobile commerce: 25 essential tips
- by Graham Charlton. Econsultancy Blog, 17 March 2011. "Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile. There are more barriers than in traditional e-commerce, such as smaller screens, variable connections speeds, so if retailers are going to make mobile commerce work, then user experience is all important. With this in mind I've compiled 25 tips to help maximise conversions from mobile commerce..."
Added: 31 March 2011;
Page views: 554
Rating: 0
Votes: 0
- Retail E-Commerce Search: accuracy, relevancy and profitability in the age of consumer choice
- by Greg Belkin. Aberdeen Group, October 2010. "Aberdeen surveyed over 100 retailers (94 responses were used in the final analysis) between September and October 2010 to better understand how these organizations are using site search to increase customer relevancy, marketing and merchandising accuracy. Our results indicate that slightly over half of all Best-in-Class retailers - the top 20% of respondent performers - are personalizing search results based on unique customer or customer segment purchase history. The impetus for a more personalized search experience comes directly from the desire to rapidly respond to customer affinities (60%). The purpose of this benchmark is to examine how top retailers are dynamically improving site search to not only provide relevant and organized product results, but to do so in a manner that increases marketing campaign effectiveness and converts additional sales opportunities..." [Requires registration]
Added: 25 March 2011;
Page views: 823
Rating: 0
Votes: 0
- Integrating Offline Data to Improve Online Relevancy
- by Andrea Fishman. Clickz, March 23, 2011. "Seeking new ways to enhance predictions of user action and intent, marketers are forging new ground in finding ways to tie together online and offline data to build more comprehensive engagement models. Once, the collection and analysis of online activities and offline interactions were separate pillars of data managed by disparate internal teams – and often done by comparing stacks of reports and spreadsheets with different indicators. However, advances in tracking technologies are offering new opportunities for organizations to develop a more comprehensive view of a user's behavior across multiple touchpoints..."
Added: 24 March 2011;
Page views: 514
Rating: 0
Votes: 0
- SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat
- by Cathy Halligan. Clickz, March 1, 2011. "Sales originate through traffic. Google is the number one source of traffic, accounting for up to 80 percent of total traffic on e-commerce sites (organic, paid, and shopping). Does Google like your site? And, most importantly, does Google like and deliver traffic to your product page, on which the "add to cart" button is located? We analyzed the top 20 e-commerce sites (Internet Retailer Top 500 Guide 2010) and here's what we found. While most sites do a good job optimizing their pages/URLs, many sites have ignored their user-generated content (UGC), which is unfortunate, because that content is often the most valuable in Google's eyes..."
Added: 4 March 2011;
Page views: 712
Rating: 0
Votes: 0
- The Virtuous Circle - The Role of Search and Social Media in the Purchase Pathway
- GroupM Search, February 2011. "... In the research from 2009, we found that social media users were 1.7 times more likely to use search for consideration. This new research steps beyond understanding that correlation and shows there is an on-going cycle of engagement created within the search and social channels. Forty percent of respondents say search leads to increased usage of social media, while 46% of those surveyed say social media leads them to conduct more searches. And what stimulates the highest likelihood to move from one channel to the other? More than one quarter of all respondents say the stimulus for alternating channels is the ability to gather additional, salient information..."
Added: 1 March 2011;
Page views: 632
Rating: 0
Votes: 0
- Search + Social Media Increases CTR By 94 Percent: Report
- by Greg Sterling. Search Engine Land, February 28, 2011. "A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers take across the Internet. The report is a follow-up to a similar study done in 2009. GroupM and comScore looked at consumer behavior associated with purchase decisions in the electronics/telecommunications and consumer packaged goods categories. They found that while search dominates social media among consumers making buying decisions — nearly 60 percent of cases that end in a purchase begin with search – social media play an increasingly important role during consideration and especially after a purchase is made. The report found that '40 percent of consumers who use search in their path to purchase are motivated to use social media to further their decision making process.'..."
Added: 1 March 2011;
Page views: 383
Rating: 0
Votes: 0
This category last updated: 15 December 2011
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