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Web Analytics - Victoria

Articles and resources about best practice in web analytics in the state of Victoria, Australia.

6

Site Articles

Demographic Profiling of Victorian Government Website Visitors 2007
From September 2006 to September 2007, the Victorian Government conducted an online survey to ascertain the preferences and demographic profile of visitors to the government's websites. A summary of the survey responses is provided.
Added: 7 July 2008 Page views: 9,886 Rating: 0 Votes: 0
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IT&T - 46: Website Measurement Policy
Departments and agencies must implement a website measurement facility on their Internet websites.
Added: 5 December 2005 Page views: 8,231 Rating: 0.0 Votes: 0
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Web Analytics Standard
At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account. The WoVG analytics account uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement. A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.
Added: 29 September 2011 Page views: 2,774 Rating: 0 Votes: 0
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Web Analytics Toolkit
The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Added: 19 September 2006 Page views: 32,442 Rating: 0.0 Votes: 0
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Web Analytics: The past, present and future - Victoria Online Seminar Series August 2011
Victoria Online Seminar held Friday 26 August 2011. Hurol Inan presented on the past and present of web analytics and marketing optimisation. Hurol looked at the origins of measurement in the field of marketing, communication and advertising and then talked about the current practices and challenges while also making predictions about the future of web measurement with the emergence of social media and mobile devices.
Added: 31 August 2011 Page views: 817 Rating: 0 Votes: 0
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Whole of Victorian Government Web Analytics Requirements
During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement
Added: 12 May 2010 Page views: 1,541 Rating: 0 Votes: 0
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This category last updated: 29 September 2011
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