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Using social media to improve service delivery - Serve You Right, Melbourne, September 2011

Paper presented by Mark Cutfield, Manager Customer Engagement, Business Victoria, Department of Business and Innovation, Victorian Government, at the Serve You Right Conference, Melbourne, September 15 and 16, 2011.

Discusses the 3 pillars - build fundamentals; develop networks and implement activity/campaign. Critical success factors are: engage, monitor, respond and measure. Social media needs a strategy - put the citizen at the centre to improve service delivery.

Using social media to improve service delivery

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Added: 23 September 2011 Page views: 1,656 Rating: 0 Votes: 0
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Last updated: 23 September 2011


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