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Department of Premier and Cabinet, August 2010
A blog, short for weblog is a form of an online diary. It can be an effective way to provide information updates, express an opinion and/or receive feedback.
A blog is essentially a publication of text, images and media objects that are arranged in chronological order and viewed in an HTML browser. Updating a blog is called blogging and someone who keeps a blog is a blogger.
Like any communications project, developing and running a blog needs planning. Your plan should include details about the following:
In creating a blog, you will need to choose blogging software to write and publish your blog. Options include Wordpress, Blogger and Typepad. The second thing you need is a place on the Internet to put your blog so that that people can find you. This is known as hosting as a server (a type of computer) will be hosting your site.
If you use other social networking tools such as Facebook and Twitter, you should consideration incorporating these on your blog.
Maintaining a blog requires time and effort. Here are a few tips:
If you would like to receive this publication in an accessible format other than html, such as large print or audio, please telephone 61 3 9651 5814 (TTY).
The Department of Premier and Cabinet, 1 Treasury Place, Melbourne, 3002.
The The Gov 2.0 Toolbox: Blogging Guide is also available for printing in pdf format (152kb). (This document requires the use of Adobe Acrobat Reader). .
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