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Whole of Victorian Government Standard
Website Management Framework
Version no.: 1.0
Issue date: 26 September 2011
Date of effect: 26 September 2011
Next review date: 26 September 2012
Owner: Government Services Division, Department of Treasury and Finance, Victorian Government
Issuing authority: Government Services Division, Department of Treasury and Finance, Victorian Government
At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account.
1. At a minimum, all public‐facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account (see Overview).
Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimising web usage.(1)
Sound web analytics data can help website owners manage their website more effectively by identifying:
The WoVG analytics account (2) uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement.
A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.
This requirement does not preclude agencies also using existing or preferred means of analysing their websites.
Citizens can readily find and utilise government information and services online.
Website Management Taskforces, website managers, developers and/or anyone responsible for the management of a website.
Six months from the date of effect of this standard.
Compliance with this standard will be self-reported annually using the Government Services Division WMF template.
Agencies do not need to provide the reporting generated by the WoVG Web Analytics Program.
For further information regarding this standard, please contact firstname.lastname@example.org.
Keyword(s) - A word(s) that a user enters into a search engine to find relevant web content.
Usability - Usability is the study of the ease with which people can use a thing, e.g. a website, to achieve a goal. (3)
WMF - Website Management Framework
WoVG - Whole of Victorian Government
1 Web Analytics Association definition (www.webanalyticsassociation.org)
3 Adapted from the Wikipedia entry for usability (en.wikipedia.org/wiki/Usability), accessed 14 July 2010.
The standard is available from the Digital Government Branch, Department of State Development, Business and Innovation in alternative formats.
Version 1.0; Date 26 September 2011; GSD TRIM ref D09/113042; Details Published
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