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Social Media in the Government - Serve You Right, Melbourne, September 2011

Paper presented by Anthony Clark, Director Customer Contact, Smart Service Queensland, at the Serve You Right Conference, Melbourne, September15-16, 2011.

What are our challenges?

Getting buy-in

  • How do we get buy in from Leadership and Ministers?
  • How do we show ROI? Is it even relevant?

How to communicate to Citizens

  • What is the best way to communicate to Citizens? Are we serious? Do we use Humour?
  • With so much content, what do we decide to respond to?

Government Message Vs Customer Driven

  • How do we balance the need to publish information via Social Networks with the need to listen to Citizens?
  • This is a vehicle for customers to drive the agenda for service delivery. Can we respond?
Social Media in the Government

You can read this presentation using EasySlideshare.

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Added: 23 September 2011 Page views: 869 Rating: 0 Votes: 0
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Last updated: 23 September 2011