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Web Analytics Toolkit

Prepared for the State Government of Victoria, September 2006

The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.

Contents include:

Why is web analytics important to online success
Set realistic objectives for your website
Develop key performance indicators
Implement measurement and reporting mechanisms
Continual Improvement: Practical tips for optimising your website through web analytics

You can read this toolkit in the following formats:

Web Analytics Toolkit in HTML format
Web Analytics Toolkit in Microsoft word format (284kb) (This document requires the use of Microsoft Word Reader)
Web Analytics Toolkit in PDF format (266kb) (This document requires the use of Adobe Acrobat Reader). You can also convert PDF documents into alternative formats

Enquiries should be addressed to:

eServices Unit
Citizen Access and Transformation Divison
Department of Innovation, Industry and Regional Development
State Government of Victoria
level 20, 80 Collins Street
Melbourne, Victoria, 3001
Email: administration@egov.vic.gov.au