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Exploiting Big Data's opportunities will need a delicate balance between the right to knowledge and the right of the individual, by Aleks Krotoski. guardian.co.uk, Sunday 22 April 2012. "This month, the US chain Walmart bought the startup Social Calendar, one of the most popular calendar apps on Facebook, which lets users record special events, birthdays and anniversaries. More than 15 million registered users have posted over 110m personal notifications, and users receive email reminders totalling over 10m a month..."
Further information on Big Data age puts privacy in question as information becomes currency
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