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(This document requires the use of Adobe Acrobat Reader). A global research study about the opportunities and challenges of mobile health from the perspective of patients, payers and providers. PriceWaterhouseCoopers, June 2012. "... Healthcare is moving towards a precision-based model - or 'personalised Medicine'. As a result of greater understanding of the human genome, together with other personalised technologies, the industry will likely transform - as have many other industries - to one that is predictive, personalised, participatory, and preventive. mHealth will be a major factor in providing personal toolkits that will ultimately help those management predicted vulnerabilities, chronic illness, and episodic acute conditions. Enabled by technology, connectivity and data, mass customisation is on the horizon allowing mHealth solutions to flourish..."
Further information on Emerging mhealth: Paths for growth - in pdf format (3301kb)
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