Clinton starts global maternal health program via mobile devices
Mobile Alliance for Maternal Action aims to sign up women for health info, By Alice Lipowicz. Federal Computer Week, May 3, 2011. "The U.S. Agency for International Development (USAID) has started its first mobile application development partnership aimed at delivering free health care information and tips to pregnant women and mothers around the world via cell phone..."
Further information on Clinton starts global maternal health program via mobile devices
Last updated: 5 May 2011
Mobile Alliance for Maternal Action - MAMA
The explosion of mobile networks, and the growth in handset ownership, particularly among vulnerable populations in low-resource settings, offers a revolutionary way to effectively deliver timely information to improve awareness of critical health issues and reinforce positive health behaviors. Sending this information directly to the palms of expectant and new mothers is an innovative way to empower women in low-resource settings to take action to improve their own health and the health of their children and families. Access to information via mobile phone can mean access to information about pregnancy, childbirth and the first year of life and empower women to make healthy decisions for themselves and their families...
MAMA leverages the collective resources of the U.S. Agency for International Development (USAID) and Johnson & Johnson and supporting partners, the United Nations Foundation, mHealth Alliance and BabyCenter LLC. The partnership was developed in collaboration with the White House Office of Science and Technology Policy and the Department of State.
Over the next three years, MAMA, which is expected to mobilize $10 million, will work across an initial set of three countries, Bangladesh, India and South Africa, to help coordinate and increase the impact of existing mobile health programs, provide resources and technical assistance to promising new business models, and build the evidence base on the effective application of mobile technology to improve maternal health..."