e-Campaigning
Articles and resources about how politicians are using the internet to campaign for elections and canvas voter's views.
-
e-Campaigning - Archive
-
Archived articles and resources about how politicians are using the internet to campaign for elections and canvas voter's views.
- Google+ for Politics
- Google+ provides politicians, political organizations, governments, activists and campaigners new ways to connect and share information online.
- Online Politics 101: The Comprehensive Guide to Online Campaigning
- by Colin Delany. e.Politics, Version 2, January 2011. "If you want to change the world using digital tools, Online Politics 101 is the place to start. Over the course of 22 chapters and 31,000 words, this comprehensive guide covers online advocacy technologies and tactics in depth, with an emphasis on practical applications and real-world uses. The guide begins with an introduction to the internet as a medium for political change and eight simple rules to get you started, and then moves on to cover topics as varied as political websites, online fundraising, internet video, social media tools such as Facebook and Twitter, email advocacy, viral marketing, online advertising and the subtle art of search engine optimization..."
- Eight lessons for social media and politics from Politico, Facebook and media
- by Alex Howard. GovFresh, October 26, 2010. "... One of the great unanswered questions of this election with respect to social media will be whether fan or follower numbers have any predictive value with respect to elections. Another will be whether more interactive candidates are more successful. What remains is to decide which strategies and tactics will make the difference in winning elections..."
- How Political Campaigns Are Using Social Media for Real Results
- by Matt Silverman. Mashable, 9 June 2010. "Just as social media has opened a dialogue between businesses and consumers, its value is apparent to those in political office, whose work and very professional survival hinges on the needs and perceptions of their constituents. But when was the last time a local politician garnered the same social media buzz as a hip startup, or a savvy online retailer?. As it stands, the social web is ripe with opportunities for candidates and office holders alike to connect with voters, foster transparency, and even spar with opponents in the same ways they have been in the traditional media for hundreds of years..."
- Political parties lose control as Internet aids challengers
- By Stephen Dinan. Washington Times, Tuesday, June 8, 2010. "The Internet has become the great political equalizer, giving life this year to insurgent candidates who would never have been able to break through the near-complete control that political parties used to exercise over their nominations..."
- Google Campaign Tools
- "Google products and YouTube allow you to deliver your message directly to voters, and can keep your staff and volunteers connected throughout the campaign..."
- Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits
- by Ginny Hunt, head of public sector programs. Google Public Policy Blog, Thursday, June 3, 2010. Google have launched YouTube's You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help political candidates make their organizations more effective and deliver their messages more directly...
- How Candidates Can Use the Internet to Win in 2010 - in pdf format (260kb)
- (This document requires the use of Adobe Acrobat Reader). By Colin Delany. Epolitics.com, Version 1.2: February, 2010. "... so where do state-and local-level candidates start? Let's look next at the essentials of online political campaigning, including the basic tools and activities involved and the resources needed. After that, we’ll talk about using the internet as an outreach tool in competent and creative ways, followed by a special chapter on everyone's favorite topic, online fundraising and mobilization. We’ll wrap up the series with a sample campaign online outreach plan, plus some resources for further study..."
- Online Politics 101 - in pdf format (282kb)
- (This document requires the use of Adobe Acrobat Reader). by Collin Delany. e.Politics, Version 1.5, June 2008 "... We'll look at every method of doing online advocacy we can think of and help figure out what’s likely to work in a given situation. What should a candidate's site contain? What mistakes should it avoid? What are blogs good for? How about using MySpace, Twitter or YouTube as promotional or organizing tools? How do viral campaigns catch and how can we get wallets to open and fund our organization or campaign? In a sea of mass emails, what ways of reaching Congress actually work? Let’s look at all of these questions and many others and see what answers we can turn up..."
- NYC Mayor Bloomberg's Twitter Lesson for David Cameron
- By Kate Kaye, ClickZ, February 10, 2010. "... More and more elected officials and candidates for office in the U.S. adopt Twitter every day, and several do their own tweeting. But the jury's still out on whether using Twitter is really necessary for every political figure. And once that's decided, there are more considerations such as, should he or she tweet personally, or rely on campaign staffers to do the job? ..."
- The Digital Playbook: Top 5 strategies for political campaigns
- Posted by Chris Talbot, Elections and Issue Advocacy Team. Google Public Policy Blog, Wednesday, January 27, 2010. "... Today's electorate is hungry for political news and is eager to voice opinions online. This requires campaigns to adopt thoughtful and integrated strategies. And so as campaigns gear up for the November midterm elections over the coming months, we'll be sharing our thoughts on how they can take advantage of opportunities to do so. Today we are highlighting our top five strategies for using digital media to win..."
- Digital politics - engaging voters online
- by Olivia Salisbury. Webcredible, November 2008. "The 2008 Presidential election's brought a new battleground to the forefront of the political arena - online. The online activities of both Barack Obama and John McCain, and their UK counterparts, highlights the increasing reach and influence of online channels and seems to be setting a trend for elections to come..."
- Political Campaigning in a Web 2.0 World: Facebook and the Youth Vote
- Posted by Brad Tidwell. Blog Well. Blog Tidwell, May 5, 2008. "Introduction - The greatest goal of democracy is to empower the citizenry to work with its government for the greatest overall good. Until recently, this goal had to be met through the necessary compromise of representative majority, where in many cases, a few would represent many, usually in a manner which was necessarily fitted towards a trustee role rather than a pure delegate format. At bare minimum, there were relatively few instances where the representatives could reliably communicate with their constituents; as with any proportional representation, input would only be as fast as the communication that was available during that time. But now, as with every other area of communication, the face of political communication is changing like never before..."
- The Politicos Still Don't Get It
- By Jennifer Laycock. Search Engine Guide, August 23, 2006. "MediaPost Publications runs an article today that talks about plans by political consultants to increase Web spending in 2008. I've written in the past about the potential to use paid search advertising as part of a political campaign, though at the time, the major parties were still pretty much ignoring the search engine marketing landscape. Times are changing though...and with another presidential election just two years away, many political consultants are trying to figure out how to best make use of the web for their candidates campaigns..."
- Political Campaigns and Nonprofits Sort Out CGM
- By Kate Kaye. Clickz, June 19, 2006. "When it comes to politics and social media, the "C" in CGM stands for "citizen," not "consumer." But in many other respects, the political campaigners and issues advocates who are dogging the MySpace crowd have a lot in common with commercial marketers. Like their profit-driven brethren, political organizations and nonprofits are trying to determine how best to integrate CGM into campaigns. And like those marketers, the political set hopes to find the right balance between encouraging supporters and maintaining control over campaign messages..."
This category last updated: 29 November 2011