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Top 10 tips for promoting channel shift

By Dave Worsell, Director of Government Solutions, GovDelivery UK. Reach the Public, September 22, 2011. "... Developing online services has been a top priority for all levels of Government. The potential cost savings of encouraging the public to self-serve online are well documented which is why the 'Digital by Default' agenda is moving ahead at full steam. However, I believe that many public bodies don’t realise the full potential that the shift to digital offers, primarily because they are failing to engage with their audience.

Developing these cool new digital channels is only part of the solution. Promoting channels to encourage shift and foster engagement is a vital component, something many public bodies frequently overlook.

I have drawn together the following tips from the successes of innovative GovDelivery clients who use effective promotion to boost subscribers and deliver that 'elusive' channel shift..."

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Added: 6 October 2011 Page views: 390 Rating: 0 Votes: 0
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Last updated: 6 October 2011