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Opinion on digital and social media in government

By Paul Robson, Adobe Managing Director for Australia and New Zealand. Government News, 25 November 2011. "The saying 'the customer is always right' may be old, but in government, as in business, it contains more than a grain of truth. Citizens are the customers of today's government officials, and they are more connected and tech-literate than ever before.

The opinions they form play a vital part in the political process and now they have a range of media channels through which they can express themselves – whether an issue makes them feel good, bad, or simply indifferent. Public media channels also identify whether service delivery is proving challenging or successful according to citizen feedback..."

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