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Help people do things, don't keep them on webpages

By Gerry McGovern. New Thinking, September 19, 2011. "Your objective should be to reduce the amount of time customers have to spend on your website...

When customers visit your website they have two things they can spend: time and money. They do not think it good value if they have to spend a lot of their time. They want to spend the minimum amount of time in order to get the job done.

Too many web teams are focused on spending the customers' time when they really should be focused on saving the customer's time..."

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Added: 3 October 2011 Page views: 359 Rating: 0 Votes: 0
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Last updated: 3 October 2011