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Text is more important than images on the Web
By Gerry McGovern. New Thinking, September 27, 2010. "The Web is primarily a text-driven medium and will remain so despite the rise of video. "Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right," according to Eyetrack III from Poynter Institute. This study of how people consume news websites found that, "Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren't typically the entry point to a homepage. Text rules on the PC screen -- both in order viewed and in overall time spent looking at it."..."
Further information on Text is more important than images on the Web
Last updated: 27 September 2010Related Links
- The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes
- By Steve Outing and Laura Ruel. Eyetrack III project managers. Poynter Institute, 2004. "... In Eyetrack III, we observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. In this article we'll provide an overview of what we observed. You can dive into detailed Eyetrack III findings and observations on this website -- use the navigation at the top and left of this page -- at any time..."
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