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Web Content - Topics A-Z
Topics A-Z listing of articles and resources about best practice in web content presentation and writing for the web.
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- How to Measure the Social Success of Content Marketing
- by Nathan Linnell, Search Engine Watch, November 13, 2012. "Content marketing is often a key component of digital marketing strategies. Utilizing social media is frequently a key driver in content marketing success. Knowing how to measure the impact that social media has on content marketing efforts is of utmost importance if you want to accurately measure success. Before you can begin to accurately measure success, you need to ensure that you have accurate data. Without accurate data, you will be looking at a very murky representation of the results. This begins with implementing a robust system to tag all links to your sites content that you put out on social channels..."
Added: 14 November 2012;
Page views: 175
Rating: 0
Votes: 0
- Cats, Rick Astley & Surprise: Creating Shareable Content for Social Media - Workshop in Perth
- Schematiq, The Terrace Hotel, Perth, 13 December 2012 - registrations close 7 December 2012. "... We will teach you how to create content that is engaging, that is fit to be 'King', and makes people Like it enough to share with others. This Introductory course covers: the core principles of good content strategy, the social psychology of the web, with case studies and take-home tools to help you create better web content. This 4 hour training course, run by Téa Smith, is an Introduction of the core concepts behind what makes good online content, and what makes it spread..."
Added: 9 November 2012;
Page views: 287
Rating: 0
Votes: 0
- Content Marketing – Government Style
- Posted by Mike Bernard for GovDelivery. Reach The Public, October 26th, 2012. "... Content Marketing has been one of the hottest topics in the business marketing world for the past few years. Copyblogger defines Content Marketing like this, 'Creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.' But, what does this have to do with government? You’re not looking for prospects or customers. You’re probably not selling anything. You might not be directly selling anything but are trying to obtain 'customers' for your information? Of course. Creating compelling content attracts people to come to you for information. Once they are there, you can get them to subscribe to future information, follow you on social media, and share your content with their friends. Here are my Top 10 tips on how the government can adopt the principles of Content Marketing..."
Added: 1 November 2012;
Page views: 248
Rating: 0
Votes: 0
- The Argument for a Content Audit Your Marketing Team Never Made
- by Adria Saracino. ClickZ, October 25, 2012. "You might be wondering, what is a content audit? If you don't know what I'm talking about, your marketing team is likely not being as thorough as they could be in developing your brand's content strategy. A content audit is the process of rereading all the content on your site to evaluate where you have gaps in your overall content strategy. Yes, it's as tedious as it sounds. However, it's a process that has extreme payoff..."
Added: 26 October 2012;
Page views: 191
Rating: 0
Votes: 0
- 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales
- by Jeff Slipko, Search Engine Watch, October 5, 2012. "... Why not take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue? To help you with this, here are seven tips for your content strategy to construct awesome product pages. 1. Always Opt for Unique Content 2. Encourage User Reviews 3. Unique Images 4. Think About Including Videos 5. Link to Related Content Found Elsewhere on Your Site 6. Add a Product FAQ 7. Offer Additional Products..."
Added: 10 October 2012;
Page views: 215
Rating: 0
Votes: 0
- The 70/20/10 Model for SEO & Content Excellence
- by Guillaume Bouchard, Search Engine Watch, October 8, 2012. "... SEO professionals should adopt ways of thinking about content that people want, rather than gaming the system with content that works. We all know that what 'works' changes from month to month, year to year. In the long-term, true success should hinge on how well you intuit what readers want – and why not give it to them? And so, more than anything else, I want to encourage you to use the 70/20/10 model... - 70 percent of content should be low-risk - 20 percent should innovate off of what works - 10 percent should be high-risk experimentations..."
Added: 10 October 2012;
Page views: 210
Rating: 0
Votes: 0
- 12 Content Research Tools You Should Be Using
- by Arnie Kuenn. Marketing Land, September 25, 2012. "When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research..."
Added: 8 October 2012;
Page views: 158
Rating: 0
Votes: 0
- 11 Things To Ask Yourself When Optimizing Content
- by Jenny Halasz. Search Engine Land, September 25, 2012. "... a basic guideline for optimizing pages is long overdue. I've developed the following flow chart and explanation in response..."
Added: 3 October 2012;
Page views: 177
Rating: 0
Votes: 0
- Content Marketing Personas
- by Bryan Eisenberg. ClickZ, September 7, 2012. "It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It's a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs. In order to help you understand what visitors need in order to achieve their goals, you need to have empathy about their journey through the buying process..."
Added: 10 September 2012;
Page views: 263
Rating: 0
Votes: 0
- Web writing courses - Melbourne, Sydney, Adelaide, Brisbane, Canberra September - December 2012
- 4 Syllables. "We call this course 'Writing for the web: a user experience approach', because it isn't about copywriting or writing to sell. Instead, you'll learn how to produce content that provides a better experience for your users. We'll show you how to create more useful, usable and accessible content for your organisation's website, intranet or blog...'
Added: 15 August 2012;
Page views: 541
Rating: 0
Votes: 0
- Writing for the web versus writing for print
- by Dey Alexander. 4Syllables, Written on July 29th, 2012. "In my web writing workshops, I'm often asked about the differences between writing for the web and writing for print. Writers are aware that they need to take a different approach, and most understand they're writing for an audience that may be scan-reading and task-focused. They know they need to be more concise, and take care with content layout. But they have a sense that there's more they need to know. In my view, the main thing that sets web writing apart is the technical knowledge web writers need. They should know about: - findability – how and where people look for and find information - accessibility – how to ensure content does not create barriers for people with disabilities - HTML formatting – how to use basic HTML formatting tags..."
Added: 9 August 2012;
Page views: 212
Rating: 0
Votes: 0
- Who makes the grade? Plain language report cards for federal agencies
- Center for Plain Language, Posted on July 19, 2012. "USDA Gets an 'A'; VA Gets an 'F' on First Plain Writing Act Report Card Released Today by the Center for Plain Language. Rep. Braley and the Center for Plain Language Release Report Card Grades at Telephone News Briefing. Washington, DC – The U.S. Department of Agriculture received an 'A' and the Veterans' Administration received an 'F' on the first Plain Writing Act Report Card released today by the Center for Plain Language, a nonprofit organization dedicated to clear communication in government, business, non-profits, and universities. The Center gave 12 government agencies two grades—the first grade represents how well the agency followed the requirements of the Act; and the second grade reflects how well the agency followed the 'spirit' of the Act..."
Added: 23 July 2012;
Page views: 282
Rating: 0
Votes: 0
- How to move your content to a new location
- Written by Fili Wiese (Ad Traffic Quality) & Kaspar Szymanski (Search Quality). Google, Webmaster Central Blog, Tuesday, April 24, 2012. "While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location. For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve a bit of effort, but it’s worth doing it properly. To help search engines understand your new site structure better and make your site more user-friendly, make sure to follow these guidelines..."
Added: 26 April 2012;
Page views: 198
Rating: 0
Votes: 0
- The Rise of Content Strategy - What to do about Google killing SEO
- By James Mathewson. Biznology, April 5, 2012. How is Google killing SEO? James counts the ways: 1. Panda; 2. Withholding referral data; 3. Over-optimization penalty; 4. Semantic search...
Added: 10 April 2012;
Page views: 247
Rating: 0
Votes: 0
- Killer Landing Pages: 3 Examples of Landing Pages that Convert
- by Erez Barak. Search Engine Watch, March 19, 2012. "Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness." As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:..."
Added: 26 March 2012;
Page views: 266
Rating: 0
Votes: 0
This category last updated: 18 April 2013
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