Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Web Content - Topics A-Z
Topics A-Z listing of articles and resources about best practice in web content presentation and writing for the web.
Jump to:
External Links
297
External Links
- Content Analysis: A Practical Approach
- By Colleen Jones. UX Matters, August 3, 2009. "To know your content is to love it. Content analysis is an essential part of many UX design projects that involve existing content. Examples of such projects include migrating a Web site to a new platform or design, merging multiple Web sites into one, or assessing Web content for reuse in a new channel. Just as you cannot nurture a garden without regularly inspecting its plants and flowers, you cannot take proper care of your content without looking at it closely. You must become familiar with your content to judge whether it’s effective, understand how it relates to other content, make decisions about how to use or format it, identify opportunities for improving it, and more. Content analysis, though time consuming, is fruitful, because your efforts provide the following benefits..."
Added: 9 August 2009;
Page views: 436
Rating: 0
Votes: 0
- Unwebbable
- by Joe Clark. A List Apart Magazine, July 21, 2009. "It's time we came to grips with the fact that not every 'document' can be a 'web page'. Some forms of writing just cannot be expressed in HTML—or they need to be bent and distorted to do so. But for once, XML might actually help..."
Added: 3 August 2009;
Page views: 535
Rating: 0
Votes: 0
- The Construction of an Optimized Web Page
- by Stoney deGeyter. Search Engine Guide, July 30, 2009. Looks at the elements required to creating an effective web page including: title, description and keyword tags, heading tags, body content, images, and alt tags.
Added: 31 July 2009;
Page views: 555
Rating: 0
Votes: 0
- 8 Dimensions Of Excellent Landing Pages
- by Scott Brinker. Search Engine Land, July 16, 2009. "Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives..."
Added: 20 July 2009;
Page views: 375
Rating: 0
Votes: 0
- Meaning-Making in Landing Page Optimization
- By Tim Ash, Search Engine Watch, July 8, 2009. "... In landing page optimization, many people also insist on extracting so-called "learnings" from their test results. Hindsight is used to rationalize why a particular landing page version had a higher conversion rate..."
Added: 9 July 2009;
Page views: 387
Rating: 0
Votes: 0
- How to Write Magnetic Headlines
- by Brian Clark. CopyBlogger, 2009. "... The better the headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. The Magnetic Headlines series will provide you with concrete guidance that will have you writing better headlines in no time..."
Added: 8 July 2009;
Page views: 567
Rating: 0
Votes: 0
- The Landing Page as a Multipurpose Tool
- by Jeff Muendel. Practical eCommerce, July 6, 2009. "Landing pages are always worth a review because their use is often misunderstood. A landing page is any web page to which users are sent for a particular presentation, result, and/or measurement. Landing pages, in short, have uses beyond simply presenting information..."
Added: 8 July 2009;
Page views: 337
Rating: 0
Votes: 0
- Su Content Es Mi Content: Leveraging In-House Content For SEO
- by Aaron Bradley. Search Engine Land, July 1, 2009. "It hardly needs saying that content is important for SEO: a properly structured site with frequently updated, keyword-rich content is the best foundation for high search engine rankings. Quality content that is interesting or useful to users also has an excellent chance of receiving unsolicited links, further enhancing a website’s ability to rank well for relevant searches. To maximize these considerable benefits, SEOs should take an aggressive, hands-on approach to content creation and promotion. Being involved at every stage of a website's content development cycle offers the best chance of supporting in-house optimization efforts..."
Added: 2 July 2009;
Page views: 1,303
Rating: 0
Votes: 0
- Applying Probability to Landing Page Optimization
- By Tim Ash, Search Engine Watch, June 24, 2009. "Landing page optimization is based on statistics, and statistics is based on probability theory. And probability theory is concerned with the study of random events. But a lot of people might object that the behavior of your landing page visitors isn't "random." Your visitors aren't as simple as the roll of a die. They visit your landing page for a reason, and act (or fail to act) based on their own internal motivations..."
Added: 25 June 2009;
Page views: 439
Rating: 0
Votes: 0
- Great websites are boring to manage
- By Gerry McGovern. New Thinking, May 25, 2009 - Volume 14 Number 20. "Great websites help you complete simple, common tasks in a fast, efficient manner. They are boring to design and manage... It's hard to do the boring stuff like removing old content and making sure that every page has a unique title tag. Day-to-day web management is about rolling up your sleeves and getting your hands dirty with the nitty gritty stuff..."
Added: 25 May 2009;
Page views: 1,234
Rating: 0
Votes: 0
- Swine flu, H1N1 virus, Novel flu
- By Gerry McGovern. New Thinking, May 04, 2009 - Volume 14 Number 17. "Governments around the world are doing everything they can to rename swine flu. They will not succeed and will end up misinforming the public... Search is the greatest laboratory of human behavior that has ever existed. When words such as "swine flu" go wild on the Web, you must use those words because otherwise you will not be found. If you are not found then you are not useful. Before you have any chance of shifting the debate, you must first become part of it. Using the wrong words is like ships passing in the night: you are going one way and your customer is going another..."
Added: 4 May 2009;
Page views: 1,274
Rating: 0
Votes: 0
- Don't Ignore Your Sitemap!
- By Carrie Hill, Search Engine Watch, April 28, 2009. "... Sitemaps can be valuable tools for pointing strong internal links at various pages of your Web site. Internal linking is just one factor in the many that make up the ranking algorithms, but the double-duty sitemap can be beneficial for SEO and users, so giving that page some attention can pay off with better crawling and more internal pages ranking for your long-tail terms..."
Added: 30 April 2009;
Page views: 896
Rating: 0
Votes: 0
- World's Best Headlines: BBC News
- Jakob Nielsen's Alertbox, April 27, 2009. Summary: Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability. It's hard enough to write for the Web and meet the guidelines for concise, scannable, and objective content. It's even harder to write Web headlines, which must be..."
Added: 28 April 2009;
Page views: 804
Rating: 0
Votes: 0
- Traditional writing skills don't work on Web
- By Gerry McGovern. New Thinking, April 27, 2009 - Volume 14 Number 16. "Most web content is overwritten; too much content, too much context, not nearly enough focus on the action. Unfortunately, we're taught to write this way..."
Added: 27 April 2009;
Page views: 681
Rating: 0
Votes: 0
- Writing killer web headings and links
- By Gerry McGovern. New Thinking, April 13, 2009 - Volume 14 Number 14. "It's vital to get the first couple of words exactly right when writing effective web headings and links... Don't be smart, clever, obscure, vague. Be clear, compelling, concise, and always focus on what your customers really care about. And remember, what your customers really care about is very often not what you really care about."
Added: 14 April 2009;
Page views: 796
Rating: 0
Votes: 0
This category last updated: 22 May 2013
Translate, Search, Login and Options
Search
Translate
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
