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Web Content - Topics A-Z
Topics A-Z listing of articles and resources about best practice in web content presentation and writing for the web.
8
Site Articles
- Government Website Publishing Guide - Department of Business and Innovation
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The guide's specific focus is web content. It provides some general rules of usage, presentation and spelling.
The guide helps to:
- establish a basic set of conventions to help keep the language, look, feel and meaning of each page of the site consistent, no matter how many writers are involved in the creation of content
- set a consistent standard for the presentation of content elements such as headings, text, links and images
- set a consistent standard for the way content is written
- set a standard way to write commonly used words or acronyms across the site
- provide a reference point for resolving inconsistencies or conflicting opinions about spelling or word usage
- provide guidance on the presentation of content to aid in Search Engine Optimisation of a page
- ensure WoVG Web Standards are adhered to
- provide consistency for the lifetime of the site as new writers and editors join and leave the team.
Added: 14 October 2011
Page views: 1,238
Rating: 0
Votes: 0
- Guideline: About Us
- This guideline provides advice on implementing an About Us page as required by the Victorian Government Minimum Information Provision standard.
Added: 3 November 2006
Page views: 11,028
Rating: 3.5
Votes: 2
- Guideline: Contact Us
- This guideline provides advice on implementing website contact details as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 8,048
Rating: 0.0
Votes: 0
- Guideline: Page Last Updated
- This guideline provides advice on implementing a ‘Page Last Updated’ reference as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 7,735
Rating: 0.0
Votes: 0
- Guideline: Print Friendly
- This guideline provides advice on implementing print friendly web pages as required by the Consistent User Elements standard.
Added: 3 November 2006
Page views: 8,247
Rating: 0.0
Votes: 0
- Guideline: Publications
- This guideline provides advice on implementing publications lists as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 8,122
Rating: 0.0
Votes: 0
- Migrating large amounts of content - presentation and whitepaper
- Presentation by Jeff Evans, May 4, 2011. Describes some good practices for migrating from large numbers of small subsites to a single, optimised site. It describes basics of content audits, information architecture and developing an ongoing content strategy.
Added: 15 March 2012
Page views: 304
Rating: 0
Votes: 0
- Web Accessibility for Writers
- This seminar: Introduced web writers (and editors, approvers and content managers) to web accessibility; Provided an overview of the Web Content Accessibility Guidelines 2.0, focusing on the guidelines that writers need to be aware of; and Showed how to make content more accessible using 'before and after' examples from a range of Victorian public sector websites.
Added: 12 July 2010
Page views: 2,151
Rating: 0
Votes: 0
275
External Links
- How to move your content to a new location
- Written by Fili Wiese (Ad Traffic Quality) & Kaspar Szymanski (Search Quality). Google, Webmaster Central Blog, Tuesday, April 24, 2012. "While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location. For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve a bit of effort, but it’s worth doing it properly. To help search engines understand your new site structure better and make your site more user-friendly, make sure to follow these guidelines..."
Added: 26 April 2012;
Page views: 97
Rating: 0
Votes: 0
- The Rise of Content Strategy - What to do about Google killing SEO
- By James Mathewson. Biznology, April 5, 2012. How is Google killing SEO? James counts the ways: 1. Panda; 2. Withholding referral data; 3. Over-optimization penalty; 4. Semantic search...
Added: 10 April 2012;
Page views: 132
Rating: 0
Votes: 0
- Killer Landing Pages: 3 Examples of Landing Pages that Convert
- by Erez Barak. Search Engine Watch, March 19, 2012. "Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness." As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:..."
Added: 26 March 2012;
Page views: 147
Rating: 0
Votes: 0
- The secret to good communication, plain and simple
- By Alice Lipowicz. Federal Computer Week, March 9, 2012. "Use short, simple words. Write short sentences. Avoid jargon. Those are some of the writing tips taught by Katherine Spivey, plain language launcher at the General Services Administration, as she helps GSA and other agencies comply with the Plain Writing Act of 2010. The law, which took effect in October 2011, applies to all public communications by federal agencies, except regulations. The goal is to make government communications more readily understandable by the general public, thereby saving everyone time, effort and a great deal of confusion. In other words, it's about customer service..."
Added: 13 March 2012;
Page views: 126
Rating: 0
Votes: 0
- Online Newsrooms: A Necessity for Search and Social Content Strategy
- by Lisa Buyer, Search Engine Watch, February 9, 2012. "This just in ... A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy. The final results of a national survey conducted by TEKGROUP International report the importance of creating and frequently maintaining an online newsroom as a centralized headquarters for an organization..."
Added: 16 February 2012;
Page views: 169
Rating: 0
Votes: 0
- Abbreviations: accessibility for web writers, part 14
- Written by Dey Alexander. 4 Syllables, November 10, 2011. "We use abbreviations because they save time when talking and writing. However, some abbreviations are not widely used and may confuse users if you include them in your web content..."
Added: 22 December 2011;
Page views: 306
Rating: 0
Votes: 0
- What Is A Landing Page And How Is It Used?
- Written by Lindsey Marino. Search Engine People, 7 December 2011. "A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage. Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer. Clients typically arrive on a landing page by following links from a variety of social media, email, and search engine optimized advertising campaigns. Companies hope to convert this initial interest into a sale or obtain contact information from the client using either reference or transactional landing pages..."
Added: 13 December 2011;
Page views: 207
Rating: 0
Votes: 0
- Online Newsrooms Content Marketing Checklist: 'Tis the Season & the Future
- by Lisa Buyer. Search Engine Watch, December 7, 2011. "... Have you looked at your online newsroom lately? If you don’t have one, you aren't alone. About half (48.4 percent) of corporate communicators report having an online newsroom, and almost 13 percent more indicate an intention to develop one in the future. So what does this mean, practically speaking? Think about it: 52 percent of corporate communicators don’t have an online newsroom. How about making that number work for you as a competitive SEO and content marketing advantage? This could be your marketing secret weapon and competitive advantage for 2012..."
Added: 8 December 2011;
Page views: 200
Rating: 0
Votes: 0
- Duplicate Content in a Post-Panda World
- Posted Dr. Peter J. Meyers. SEOmoz the Daily SEO Blog, November 16, 2011. "... While it's true that Panda didn't change everything about SEO, I think it has been a wake-up call about SEO issues we've been ignoring for too long. One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more..."
Added: 21 November 2011;
Page views: 153
Rating: 0
Votes: 0
- Moving Away from Web Strategies and It's About Time
- Posted by Carl Haggerty. Governing People, November 14, 2011. "In my role one of the outputs that I was expected to create was a revised Web Strategy, which at first I was more than happy to do, I wrote the previous one so it wasn't really an issue to simply refresh it in line with current priorities and national drivers. However once I got going I started to notice a difference in the conversations I was having with people and more importantly the conversations with people about 'the web'. The big shifts were primarily about what people think 'the web' actually is?... the reason for our current failures in our web technology and platform, our content, online services and even our online democracy offering all came down to the lack of a content strategy..."
Added: 17 November 2011;
Page views: 174
Rating: 0
Votes: 0
- What Not to Web: Plain Language and Writing for the Web Made Easy
- Webinar Instructor: Katherine Spivey, GSA. Howto.gov, Wednesday, September 28, 2011. "We'll discuss plain writing principles and how they apply to the web, and update you on the Plain Writing Act of 2010. View this webinar if you write for: the web, blogs, press releases, emails, newsletters. What You'll Learn - plain writing principles and how to apply them, strategies and tactics for making web content plain, specific details on how to comply with the Plain Writing Act of 2010, about other resources and the plain language community..."
Added: 14 November 2011;
Page views: 372
Rating: 0
Votes: 0
- Building Effective Landing Pages - in pdf format (710kb)
- (This document requires the use of Adobe Acrobat Reader). Get more conversions with lower bids in your online marketing campaigns. Marketo, 2009. "... Landing pages are important for two reasons: 1. Search engines care about the relevancy of the landing page, so a high-quality landing page gets better PPC ranking (and more clicks) for less money. 2. A relevant and optimized landing page has dramatically higher conversion rates, meaning you get more leads for your money..."
Added: 9 November 2011;
Page views: 154
Rating: 0
Votes: 0
- Infographic: Why Content For SEO?
- by Search Engine Land Infographics. Search Engine Land, October 17, 2011. "How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting..."
Added: 18 October 2011;
Page views: 183
Rating: 0
Votes: 0
- A Food Pyramid for Content Marketing
- By Tracy Gold. Content Marketing Institute, September 15, 2011. "... While every content marketing program is different, I've created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy..."
Added: 11 October 2011;
Page views: 382
Rating: 0
Votes: 0
- Section headings: accessibility for web writers, part 11
- by Dey Alexander. 4 Syllables, August 10, 2011. "Use headings to organise the sections or topics within an article or document. Headings break content into more manageable chunks, making a page or topic easier to use and understand. You can use visual elements (boxes, lines and so on) to complement headings, but you cannot rely on them as they will not be accessible to all users..."
Added: 23 August 2011;
Page views: 297
Rating: 0
Votes: 0
This category last updated: 26 April 2012
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