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Web Content - Topics A-Z
Topics A-Z listing of articles and resources about best practice in web content presentation and writing for the web.
10
Site Articles
- Achieving Greater Value from Digital Content Developing a Content Strategy
- Presentation by by Carl Haggerty, Devon County Council, on December 13, 2011. Content Strategy - Provides purpose to content and ultimately a domain; focuses you on how you manage content not websites; focuses you on how you get your content to people, not people to your website
Added: 7 August 2012
Page views: 571
Rating: 0
Votes: 0
- Government Website Publishing Guide - Department of Business and Innovation
-
The guide's specific focus is web content. It provides some general rules of usage, presentation and spelling.
The guide helps to:
- establish a basic set of conventions to help keep the language, look, feel and meaning of each page of the site consistent, no matter how many writers are involved in the creation of content
- set a consistent standard for the presentation of content elements such as headings, text, links and images
- set a consistent standard for the way content is written
- set a standard way to write commonly used words or acronyms across the site
- provide a reference point for resolving inconsistencies or conflicting opinions about spelling or word usage
- provide guidance on the presentation of content to aid in Search Engine Optimisation of a page
- ensure WoVG Web Standards are adhered to
- provide consistency for the lifetime of the site as new writers and editors join and leave the team.
Added: 14 October 2011
Page views: 2,151
Rating: 0
Votes: 0
- Guideline: About Us
- This guideline provides advice on implementing an About Us page as required by the Victorian Government Minimum Information Provision standard.
Added: 3 November 2006
Page views: 12,266
Rating: 3.5
Votes: 2
- Guideline: Contact Us
- This guideline provides advice on implementing website contact details as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 9,154
Rating: 0.0
Votes: 0
- Guideline: Page Last Updated
- This guideline provides advice on implementing a ‘Page Last Updated’ reference as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 8,745
Rating: 0.0
Votes: 0
- Guideline: Print Friendly
- This guideline provides advice on implementing print friendly web pages as required by the Consistent User Elements standard.
Added: 3 November 2006
Page views: 9,267
Rating: 0.0
Votes: 0
- Guideline: Publications
- This guideline provides advice on implementing publications lists as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 9,286
Rating: 0.0
Votes: 0
- Make your social media channels more effective in 4 steps
- Presentation by Steven van Belleghem on November 19, 2012 A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy is the channel/content debate. Companies are struggling to capitalize on their use of social media channels. In this paper, we want to share our approach on how to make effective use of social media channels in order to spread content. It is clear that social channels can also be used for customer service, conversation management and for collaboration purposes. This paper focuses on how to increase the impact of your content marketing via social media and how to optimize your social content strategy in four steps.
Added: 14 February 2013
Page views: 1,023
Rating: 0
Votes: 0
- Migrating large amounts of content - presentation and whitepaper
- Presentation by Jeff Evans, May 4, 2011. Describes some good practices for migrating from large numbers of small subsites to a single, optimised site. It describes basics of content audits, information architecture and developing an ongoing content strategy.
Added: 15 March 2012
Page views: 567
Rating: 0
Votes: 0
- Web Accessibility for Writers
- This seminar: Introduced web writers (and editors, approvers and content managers) to web accessibility; Provided an overview of the Web Content Accessibility Guidelines 2.0, focusing on the guidelines that writers need to be aware of; and Showed how to make content more accessible using 'before and after' examples from a range of Victorian public sector websites.
Added: 12 July 2010
Page views: 2,529
Rating: 0
Votes: 0
296
External Links
- Content is not King…Researching the Customer
- by Andrew Isidoro. Daily SEO Tip, 17 April 2013. "If you've been in digital for more than a week you’ll have heard the old adage 'Content is King' thrown around at least 12 times a day, but I'm here to tell you that it is complete rubbish... Without the customer your content has no purpose, it is pointless and will surely fail to hit any of your marketing goals. Getting the customer front and centre in a content marketing process is not an easy task but it is vital to the success of any campaign..."
Added: 18 April 2013;
Page views: 107
Rating: 0
Votes: 0
- Analysis: Australian content marketing vs. UK and US
- by Claire Brinkley. Econsultancy, 16 April 2013. "A recent report has found that 96% of Australian marketers use content marketing - which is higher than figures seen in North America and the UK - yet only 29% consider themselves to be “very effective” or “effective” at doing so. The first ever content marketing in Australia report, compiled by the Content Marketing Institute (CMI) and ADMA, has finally been released and it sheds some interesting light on how this particular marketing tool is used in Australia... Among marketers, Facebook was the preferred social media platform to distribute content, with 71% saying they use this channel. Twitter and LinkedIn were close behind, both with 67%, followed by YouTube, Google+ and Pinterest with 57%, 38% and 21% respectively..."
Added: 18 April 2013;
Page views: 99
Rating: 0
Votes: 0
- How to Build a Content Marketing Strategy
- Posted by Stephanie Chang. SEOMoz - The Daily SEO Blog, April 10th, 2013. "Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your or your client's site..."
Added: 15 April 2013;
Page views: 95
Rating: 0
Votes: 0
- What's So Special About Web Writing?
- by Sarah Negugogor. ClickZ, April 10, 2013. "It's easy to find advice for how to write for the web. As soon as companies realized that websites would be a powerful marketing channel, they looked for the magic bullet that would make their content web-ready. And web experts were happy to jump in and provide guidelines, creating a discipline of web writing. Now, with the surge of interest in mobile, companies are again trying to figure out how to rewrite their content so it will work for users of mobile devices..."
Added: 11 April 2013;
Page views: 103
Rating: 0
Votes: 0
- How To Measure Content Engagement And Effectiveness With Analytics & WordPress
- by Carrie Hill. Search Engine Land, April 5, 2013. "... How long are folks staying on a page, and how much scrolling are they really doing? I’d like to explore some ideas I have for measuring visitor engagement with a page of content. First, you have to have good content. If you're struggling along to get 300 words on a page that contains 3-4 keyword phrases and no care as to what the user does after they land, then you probably really don’t care about this. If you’re writing with an eye toward engaging the reader and retaining them as a reader and a consumer of some sort, then this will be of interest; read on..."
Added: 9 April 2013;
Page views: 94
Rating: 0
Votes: 0
- 4 Types of Content Consumption (Research)
- Posted by Heidi Cohen on April 1, 2013. "For many today, content consumption is no longer a focused activity. Instead we're always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers. Partnering with Flamingo Research and Ipsos OTX, in February 2013, Microsoft surveyed global consumers from Sydney, Sao Paulo, Toronto, London, and Chicago, aged 18 to 54, who owned multiple devices including televisions, smartphones, tablets, e-readers, gaming consoles and laptops and used a second screen daily..."
Added: 4 April 2013;
Page views: 108
Rating: 0
Votes: 0
- Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
- by Ken Lyons, Search Engine Watch, March 5, 2013. "...If you really want to dominate your niche and distance yourself from your competitors, you have to take the wheel of the 'awesome content' bus, be a leader and set precedent for your industry. And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely own your vertical..."
Added: 7 March 2013;
Page views: 163
Rating: 0
Votes: 0
- Need to Brighten Up Dull Content? Take a cue from 1-800-GOT-JUNK
- By Mary Yang, Senior Communications Manager, GovDelivery. Posted by Anne Doucot, Reach the Public, March 4, 2013. "There is content available out on the web that is garbage. Seriously! The website for 1-800-GOT-JUNK? features information on the company's junk removal services in a way that attracts potential customers that never thought they needed help taking out the trash. A recent post on ragan.com provided tips for companies looking to emulate 1-800-GOT-JUNK and transform 'boring' business content into content that excites consumers. Here's our take for government organizations on how to use similar concepts to refresh communications for citizens. These tips can help your organization think of digital messages in different ways, attract new visitors and improve citizen engagement..."
Added: 7 March 2013;
Page views: 278
Rating: 0
Votes: 0
- How to Make Video a Successful Part of Your Content Marketing Strategy
- by Guillaume Bouchard, Search Engine Watch, February 12, 2013. "When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site's SEO?..."
Added: 21 February 2013;
Page views: 129
Rating: 0
Votes: 0
- How to Get Your Boss to Care About Content Marketing
- Posted by Adria Saracino, SEOmoz - The Daily SEO Blog, February 7th, 2013. "This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of "how to be good at getting what you want." If you want your boss to care about content marketing, you need to know how to pitch it right. Like everything in business, from sales to link building, "selling an idea" is all about persuasive speech and delivery. However, if persuasion doesn't come naturally to you, how do you formulate a pitch that will be sticky and affect change?... Step 1: Paint a story Step 2: Match it with specific goals Step 3: Pair the vision + goals with the benefits Step 4: Demonstrate potential results with examples Step 5: Outline a "bird's eye view" plan Step 6: Manage those expectations Step 7: Demand greatness Step 8: Deliver..."
Added: 12 February 2013;
Page views: 114
Rating: 0
Votes: 0
- 10 Tools for Creating Infographics and Visualizations
- Posted by Miranda Rensch. SEOmoz - The Daily SEO Blog, February 6th, 2013. "... Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content... Tools for creating simple infographics and data visualizations 1. Piktochart 2. Easel.ly 3. Infogr.am 4. Visual.ly 5. Tableau Tools for diagraming and wireframing 6. OmniGraffle 7. Balsamiq 8. Make a video 9. TimelineJS 10. Present.me Planning your infographic 1. Learn from others 2. Understand graph options and themes 3. Plan your visualization..."
Added: 12 February 2013;
Page views: 239
Rating: 0
Votes: 0
- Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
- by Jordan Kasteler, Search Engine Land, January 29, 2013. "In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that's about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it's time we start treating our social postings with the same amount of gravity as we do our content. Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they're content all the same. They're written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company..."
Added: 5 February 2013;
Page views: 224
Rating: 0
Votes: 0
- Do You Have A Social Content Strategy?
- by Kelsey Jones. Marketing Land, December 17, 2012. "We all know that content on websites is important, but what about content on social media sites? There are countless companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short. Simply posting the link and letting the link preview on Facebook do all the work isn't always working anymore. Social media users are getting smarter and know how to decipher and sift through the content that company pages have posted on Facebook..."
Added: 19 December 2012;
Page views: 367
Rating: 0
Votes: 0
- Content Marketing and the Power of Video [Infographic]
- By Brendan Cournoyer, Business 2 Community, December 10, 2012. "There's no denying that video has become an increasingly powerful tool for content marketers. But it's not just that video is big right now – it's that it's getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey... So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business..."
Added: 11 December 2012;
Page views: 284
Rating: 0
Votes: 0
- How to Set Up a Content Audit
- By Brandon Hickie, Business 2 Community, Published November 26, 2012. "... This week, I will explain how to set-up a content audit and provide a couple tool recommendations to help you with this process..."
Added: 27 November 2012;
Page views: 332
Rating: 0
Votes: 0
This category last updated: 18 April 2013
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