Web Blogs - Topics A-Z
Topics A-Z listing of articles and resources about web blogs and social software and their impact on the provision egovernment services.
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Blogging and Accessibility - Accessibility Toolkit - Version 3 - 2009
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Blogging is often just text or a combination of text, images and links. Therefore it is easy to make a blog accessible. However a blog has all the same potential accessibility issues as a web site does. Consequently blogs should always be tested against the W3C Web Content Accessibility Guidelines, Version 1.0, Level AA.
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Gov 2.0 Toolbox: Blogging Guide
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A blog, short for weblog is a form of an online diary. It can be an effective way to provide information updates, express an opinion and/or receive feedback. A blog is essentially a publication of text, images and media objects that are arranged in chronological order and viewed in an HTML browser. Updating a blog is called blogging and someone who keeps a blog is a blogger.
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US Navy Live Blog Guidance
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The purpose of the NavyLive blog is to tell the story of America’s Navy through individual perspectives. The blog features varying perspectivesfrom the greater Navy family including posts by leadership, Sailors, family members and other relevantstakeholders to showcase the dynamic environment in which the Navy functions and help shape publicperception of specific Navy topics.
This document provides guidance to contributors.
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65 Metrics To Track Blog Success
- by Heidi Cohen, Posted on November 18, 2012. "To measure your blog's success, start by setting your blog's goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.
Blog metrics are all about attracting the right audience and getting them to take appropriate action as a result of reading your posts.
Further, before you jump in and start tracking blog results, assess the difficulty and cost of your related analytics. While there’s a wide range of options available, Google Analytics, which I use, provides basic tracking of blog visitors. It’s free and easy to use..."
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Rethinking Blog Metrics
- By Justin Cutroni. Analytics Talk, July 27, 2012. "A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many established metrics, like time on site & page and bounce rate.
The result is an entirely different view of a user visit and new benchmark metrics for blog performance.
At least that's my opinion. I’d like to hear yours :)..."
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Are You Setting Up WordPress For SEO Success?
- by Dan Shure. SEOmoz - The Daily SEO Blog, May 7th, 2012. "... Five Goals of This Post
- Clear up some confusion about WordPress terminology;
- Explain that WordPress, being a dynamic CMS, is built on relationships (as in "relational database") - and explain those relationships;
- Show you some hands on, practical tips for setting up your WordPress site with an SEO focus;
- Give you a few ways to cross check SEOmoz's crawler diagnostics with other sources;
- Get rid of that 'ol Gary Coleman look!
For This Post, Let's Assume
- We're running wordpress.org (the self hosted version); - This is a single author site (to keep it simple, although not hard to extend the concepts to multi-author);
- We're not doing any ecommerce, photo galleries, or anything else you'd find in a more custom application of WordPress;
- We're using Yoast's SEO for WordPress plugin..."
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Federal agency blogs gaining fresh appeal on Tumblr platform
- Tumblr offers advantages of blogging and social sharing combined, By Alice Lipowicz. Federal Computer Week, December 2, 2011. "Federal blogging may be getting a second wind, as a handful of agencies recently have created buzz-generating blogs on Tumblr, a next-generation Web platform that combines blogging with social features..."
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WordPress SEO Setup 101
- Written by Claire Broadley. Search Engine People, 15 November 2011. "WordPress is a great blogging tool, and if you're looking to an easy route to SEO, even the basic install of WordPress will get you half-way there. Set up correctly, WordPress is ideal for SEO as it puts your keywords in good positions and has lots of options for further customisation.
This guide is intended as an introduction to the basics of setting up a WordPress blog and preparing it for extension with plugins. Once your blog is set up, there are lots of easy ways to extend WordPress and hook it up with your social networking accounts on sites like Twitter and Facebook..."
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The Total Economic Impact Of Yammer
- (This document requires the use of Adobe Acrobat Reader). Project Director: Michelle S. Bishop, Senior Consultant. A Forrester Total Economic Impact™ Study Prepared For Yammer, Forrester Research, April 2011. "... In February 2011, Yammer commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Yammer. Forrester conducted in-depth interviews with executives from four Yammer customers with paid licenses and networks of at least six (6) months maturity, if not greater. Forrester then compiled the interview results into a composite case study of a 21,000-employee organization with 7,000 Yammer users. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of deploying Yammer within their organizations..."
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The Awesome List: WordPress SEO Plugins
- Posted by Jessica Lee. Bruce Clay, May 10, 2011. "WordPress is awesome not only because it's free and has so much functionality, but also because it's compatible with Google and helps support SEO efforts.
Lucky for us WordPress users, a plethora of plugins exist to help regular ol' bloggers operate their sites like designers, Web developers and SEOs.
Today, we're going to talk about some awesome plugins for SEO on WordPress..."
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Recommendations for Blog Commenting as a Marketing Strategy
- by Rand Fishkin. The Daily SEOMoz blog, January 25, 2011. Provides information on Why you would comment on blogs and 10 recommendations for blog comments.
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How to write a great government blog
- Tips from the pros, By Michael Hardy. Federal Computer Week, March 8, 2011. "A blog is a website for which one or more authors blend information and personal perspectives into a series of interesting journal entries — at least, that's the goal. The key is to make it personal..."
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Why are many Australian government blogs failing?
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Tuesday, November 30, 2010. "I've just updated my list of Australian government blogs, checking the list I had is still valid, looking for others (frankly they're not that easy to find, you need to promote them and link to them from your sites guys) and checking the post frequency and level of comments. My assessment is that Australian public sector organisations are backing away from blogging. Many are blogging less frequently. Some are shutting down their blogs altogether..."
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FREE GovFresh Gov 2.0 WordPress Theme
- GovFresh. "The purpose of this theme is to provide government agencies and municipalities with a framework to begin building their own Websites..."
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Mapping Australia's blogosphere - identifying key influencers for communicators
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Friday, October 8, 2010. "If you're seeking to communicate with Australians it is wise to step beyond traditional media channels and investigate how to engage through Australia's blossoming blogosphere. The Australian blogosphere is the collective term for the entire ecosystem of Australian blogs - how they interconnect, how ideas (memes) spread and how links allow audiences to flow between them..."
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The whys and wherefores of bureaucratic blogging
- by Bernard Keane. Crikey, Monday, 27 September 2010. "Back in the day when I was in the Public Service, at a time when the only way to get your opinion into the media was via the Letters page of your newspaper, I was surprised by a lot of the misconceptions around public servants' right to free expression. The misconceptions weren't so much on the part of non-bureaucrats, but among public servants themselves. There seemed a widespread view that public servants forfeited their right to espouse any sorts of political views, despite guidelines like the APS Code of Conduct, and its predecessor documents, making it clear that they were perfectly entitled to express themselves like everyone else, if so inclined, provided they adhered to some basic rules around confidentiality, conflict of interest and professional behaviour..."
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Corporate Blogs in a Social World
- by Anna Maria Virzi. ClickZ, September 3, 2010. "Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks. "I'm a big believer in a blog publishing platform... It offers direct communication, a one-to-one reach to your current customers, to people who know nothing about you, to your critics. It's a way to establish your digital persona," says Karen Wickre, senior manager, corporate communications, at Google. The company has 150 blogs that attract a total of 10 million unique users each month..."
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Corporate Blogs: Front Page Structure
- Jakob Nielsen's Alertbox, July 26, 2010. "Summary: Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest. A weblog's homepage typically has one of two designs: Each posting's full content is presented on the first page so users can read it all without having to click. Article summaries appear on the first page, with the primary content on secondary pages (one per posting)..."
This category last updated: 20 November 2012