Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 23 May 2013
Rebooting Twitter's analytics
- by Jon VanZile, B to B Online, April 16, 2012. "There's no denying Twitter's massive reach into the b2b marketing world; but, until recently, it was hard to tell just how far that reach really went if you used Google's analytics to track your Web traffic.
If you noticed an increase in your Twitter traffic over the past few months, there's a good reason why—and unfortunately, it might have nothing to do with your useful tweets..."
Tracking Your Social Engagement With Google Analytics
- by Sayf Sharif. LunaMetrics, Posted on March 29, 2012. "... What is Social Engagement
Primarily this is referring to when a visitor to your website likes your page on Facebook, or clicks the Twitter button or Google’s +1, or even a share on LinkedIn. We were originally going to include Pinterest as well in this post, but we’re still having problems working nicely with their API. Hopefully they release something soon that let’s us Analytics nerds have better access.
So when someone, for instance, like’s your page, it will get recorded as that user being socially engaged. You’ll see which users are socially engaged, which pages generated the most engagement, etc..."
Pinterest Analytics: 4 Easy Ways to Track Traffic from Pinterest
- by Jim Gianoglio. LunaMetrics, Posted on April 3, 2012. "... It’s hard to ignore Pinterest’s explosive growth over the past year. In a very short period of time, it’s gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors.
With that in mind, I naturally turn my attention to tracking Pinterest. How many visits does it send? Are those visits valuable? Do they convert? Are they engaged? How many people use the “pin it” button on my site? Which pictures on my site are the most pinned and re-pinned? So many questions, so little time!
To get the ball rolling, here are four ways to measure Pinterest using Google Analytics:.."
Multi-Channel Attribution: Definitions, Models and a Reality Check
- by Avinash Kaushik. Occam's Razor, April 2, 2012
"... A huge amount of confusion and disagreement on this topic exists simply because there is no general consensus about those three words. Multi-Channel Attribution.
So let's try and fix that problem.
There are three types of attribution problems in our non-line world.
Multi-Channel Attribution, Online to Store; Multi-Channel Attribution, Across Multiple Screens; and Multi-Channel Attribution, Across Digital Channels..."
Google Spreadsheets for Social Media Tracking and Sharing – Part 2
- Posted by Jim Gianoglio. LunaMetrics, March 22, 2012. "This is the second of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. For a refresher, read part 1 – Tracking Social Media with Google Spreadsheets.
In the previous post, you learned how to create a Google Spreadsheet that automated the task of tagging URLs with campaign parameters and shortening the links. Now, I’m going to show you how to take it two steps further.
Step 1: Send an email from within the Google Spreadsheet;
Step 2: Detect when a new post is published (and automatically send the email)..."
Tracking Social Media with Google Spreadsheets – Part 1
- Posted by Jim Gianoglio. LunaMetrics, on February 14, 2012. "This is part 1 of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. When you’re done reading this, Part 2 awaits!
There are two problems I'm going to solve for you today:
1. Tracking social media is hard;
2. You don't have time to track social media.
Tracking social media is hard..."
Measure your website's performance with improved Site Speed reports
- by Mustafa M. Tikir, Google Analytics team. Google Analytics Blog, Friday, March 23, 2012. "In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report..."
A Big Data Imperative: Driving Big Action
- by Avinash Kaushik. Occam's Razor, March 12, 2012. "Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so.
So what is big data really? No one quite knows.
As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital data from analog sources like hospitals or the atmosphere, and (good lord!) our collective tweeted wisdom..."
Capturing The Value Of Social Media Using Google Analytics
- Posted by Phil Mui, Group Product Manager. Google Analytics Blog, Tuesday, March 20, 2012. "Measuring the value of social media has been a challenge for marketers...
That's why we're releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business...."
How To: Share Custom Reports, Advanced Segments and Dashboards on Google Analytics
- By Tim Gray, Business 2 Community, March 18, 2012. "... Last week the search giant upgraded Analytics' existing custom report sharing and added the ability to share advanced segments and dashboards with other Analytics users, making life a bit easier and definitely more organized.
Here a a few tips to consider when looking for the Share button in these sections:
- Custom Report: In the Actions menu on the table that lists your reports.
- Dashboard: In the top-left corner over your dashboard.
- Advanced Segment: Visit the Admin tab in the top right corner of your account, then select Advanced Segments to enable sharing..."
Share your custom reports, advanced segments and dashboards
- by Gilles Roux, Google Analytics team. Google Analytics Blog, Thursday, March 8, 2012. "We are excited to announce more ways you can share insights through Google Analytics. We have upgraded the existing custom report sharing, plus added the ability for you to share advanced segments and dashboards with other Analytics users..."
How to Track Your Website's Content on Pinterest
- by Ann Smarty. Mashable, 14 March 2012. "Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally, a lot of social media marketers are embracing Pinterest to increase social media reach and to drive traffic to their sites.
In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed..."
Maximizing Google Analytics Insight for SEO with Custom Reports
- by Taylor Pratt. SEO Book, March 5, 2012. "Google Analytics - one of the most powerful tools for any SEO, assuming you know how to get the data you need from it. One of my favorite things about Google Analytics is how many tools that put at your disposal for quickly analyzing the data you care most about. But again, that all assumes you know how to get it.
A custom report in Google Analytics is similar to their custom dashboard features in a lot of ways. Remember, the dashboards are meant as snapshots of what's going on with your campaign, these custom reports are what you should be using to fully analyze the results..."
Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns
- by Taylor Pratt. SEO Book, February 28, 2012. "Conversions. The one metric we all know we should be focusing on, and yet it's the one thing that gets overlooked the most. So many of us focus on just one main conversion point, and forget how many other types of visitor engagement exist on our sites. These other engagement points, or less-important conversions are what experts call "micro conversions."..."
Google Analytics Now Data Sampling: What's The Catch?
- by Benny Blum, Search Engine Land, March 2, 2012. "Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling. The idea behind data sampling is commonplace in any statistical analysis: in order to get results faster, you analyze a sub-set of data to identify trends and extrapolate aggregate results based on the percentage of overall traffic represented in the sub-set..."