Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 22 May 2013
Virtual Pageviews Or Event Tracking – Which Is Right For You?
- by Carrie Hill. Search Engine Land, June 29, 2012. "... According to Google Analytics help, figuring out what and when is pretty simple. If you read between the lines I think they're saying 'use Event Tracking unless you want to configure a Goal – then use Virtual Pageviews.'..."
New On Google Analytics Pages Reports – Entrance Metric
- by Daniel Waisberg. Marketing Land, June 26, 2012. "A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed on websites. It shows the number of times a page was viewed, how long (in average) visitors stayed on the page, what is the Bounce Rate of the page and what percentage of visitors left the website through a specific page (direct link to report). However, since yesterday we started seeing a new column: Entrances. This metric tells us how many of the visits to a specific page were also the first page seen in the session..."
Using Google Analytics Dashboards for Better Insights
- by Guillaume Bouchard, Search Engine Watch, June 20, 2012. "If you're a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over again the next time you log in. If you're a typical business owner with a website, you probably don't even log into Analytics for fear of being overwhelmed, which means you're missing out on a wealth of insightful business data.
Introducing the solution to your problems: Google Analytics Custom Dashboards..."
Google Analytics Custom Reports: Paid Search Campaigns Analysis
- Occam's Razor, by Avinash Kaushik June 4, 2012. "... In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis..."
Jumpstart Regular Expression Tutorial for Google Analytics users
- Measuring Success: Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton, May 11th, 2012. "If you manage a Google Analytics account, then understanding regular expressions – and how to set them up – is a key part of your job. This tutorial is intended to jump start novice users into the world of regular expressions – specifically from a Google Analytics point of view..."
Google Analytics and the new EU privacy law #3
- Measuring Success: Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton, June 11th, 2012. "As you may be aware, last May (2011) a new EU privacy directive came into force – officially known as Privacy and Electronic Communications Regulations (PECR), though often referred to as the 'EU cookie law' as it implies that setting website cookies without a visitors consent would be illegal in all 27 EU member countries...
The good news is, that by default Google Analytics does not collect personally identifiable information (PII) and uses only 1st-party cookies. In addition, all reported data is aggregate. That means it is grouped data and not that of individuals. Following the guidelines of the ICO, this means explicit consent is not required if you only use Google Analytics..."
How to Understand Your Google 'Not Provided' Traffic
- by Dave Davies, Search Engine Watch, February 2, 2012. "... By using the process outlined below, we can get a very good understanding of what the 'not provided' data is in regards to what types of queries they're entering. Not exact, but good enough to make some solid extrapolations.
The assumption we need to make when working out a method for determining the breakdown of our 'not provided' data is that logged in users are not the same as those not logged in. If 15.4 percent of our tracked users enter with a given phrase, that doesn't mean that the same percentage will apply to our 'not provided' users. They're a different breed..."
The Truth About Social Media Measurement & Marketing Dashboards
- by Jason Cormier, Search Engine Watch, May 31, 2012. "With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.
For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."..."
How to Move Your Social Media Analysis from the Platform to the Individual Level
- by Nathan Linnell, Search Engine Watch, May 29, 2012. "Creating engaging content and encouraging your audience to engage with your brand are important pieces of a successful social media program. This is evident when you speak with many social marketers who tend to focus a great deal of effort on increasing engagement levels and expanding their audience.
Less attention seems to be paid to who is engaging, how often they engage, and what they are saying. These pieces of information, however, are vitally important to truly understanding how your social media efforts impact your audience..."
Measuring Social Engagement: 3 Ways To Identify High Value Content
- by Nan Dawkins. Marketing Land, May 22, 2012. "... Measuring the social engagement elicited by different types of content can help social media marketers pinpoint what is effective — and what isn't worth precious time and budget. Here are three ways to do it:..."
Attribution Modeling Without Google Analytics Premium
- by Robbin Steif. LunaMetrics, Posted on May 10, 2012. "... Now, with Google Analytics Premium, we have the ability to credit different and/or multiple interactions for conversions... But, if you don't have Google Analytics Premium, how do you even approach this problem?
The short version of that question is: Go to your MultiChannel Funnels > Top conversion paths. Be sure that you are choosing the conversion that matters to you the most..."
7 Time-Saving Google Analytics Custom Reports
- by Eric Siu, Search Engine Watch, May 16, 2012. "Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight..."
Make Analytics Better with Tag Management and a Data Layer
- By Justin Cutroni. Analytics Talk, May 14, 2012. "There's something new in the world of tracking: the container tag. It's more commonly known as Tag Management. You may have heard of it over the last year or so.
Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are (in no specific order): Ensighten; TagMan; Tealium; Satellite; OpenTag.
The rapid growth is validation that the simple act of tagging a site is complicated, and to do good measurement businesses need a faster, quicker and easier way to implement different types of tracking..."
Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
- Occam's Razor by Avinash Kaushik, May 14, 2012. "... There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. So we use proxies, and we do the best we can.
One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time..."
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
- by Erez Barak, Search Engine Watch, May 14, 2012. "Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM.
In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results.
How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build five advanced, but simple, SEO analyses that you can perform with visitor intelligence..."